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Who is Dendy cinema’s target market? the unemployed and kid-less?

By Evchung89 - 7 April 2013 59

Who is Dendy cinema’s target market with this session times:

Not yet rated (Subtitled)

I’m trying to see if they are flexible before i draw a conclusion. Will keep Canberra posted.

Email trail:
1.
Date: Wednesday, 3 April 2013
Regarding: Premium session for “saving general yang”

Message:
I have a group of friends who would like to watch “saving general yang” on monday night after 6:30pm.  I noticed there are no premium session for this movie and no evening sessions. Is it possible to run a premium session on monday 8th april? How many customers do u need for the go ahead?

2.

Dear General Manager Canberra,

I’ve emailed yesterday in regards on running a premium night session for “saving general yang”. As I haven’t received a reply, I’ve followed up with a phone call today. The gentleman who answered the phone said that the only option is for me to book out a cinema but this option is not financially viable for us. ( > $1300)

My situation is that I work during business hours and have kids on the weekend, hence the current session time of 12.00 and 4.15pm is impossible for me. Most of my friends are business owners and they are not able to leave their businesses during the day either.

The gentleman on the phone has informed me that the session times are recommended by your Sydney head office but the Canberra general manager has the final say on the session time.

Dendy Canberra is our first choice in cinema and we’ve been a loyal customer. It’ll be greatly appreciate if you guys can confirm whether or not you are able to be flexible with your session times. Otherwise, we may have to make other arrangements with your competitors.

Kind Regards

Me

3.

Hi Me

Thank you for your enquiry.  Unfortunately, we have no screenings of Saving Private Yang scheduled in our Premium Lounge and our sessions for Monday night are already programmed and on sale.

Special screenings in Premium Lounge can be organised, but we need a little bit of notice so we can fit it into programming.  If you would like more information on holding a Private Screening, please contact Brendon Morris at brendonm@dendy.com.au for more details.

Kind Regards,
Brooke Pearson
Duty Manager

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59 Responses to
Who is Dendy cinema’s target market? the unemployed and kid-less?
poetix 5:59 pm 07 Apr 13

Depending on the age of your children, you could go and see it with them during the school holidays which are coming up very soon, if you are able to take some time off. Or on ANZAC Day if it is still on.

Probably not if they’re still at primary school, as I understand it’s one long battle scene.

Tetranitrate 5:11 pm 07 Apr 13

oh wait… but they do have Saturday and Sunday. It’s still pretty poor form though on the week days.

Tetranitrate 5:11 pm 07 Apr 13

DrKoresh said :

It smacks of a business out of touch with one particular customer, you mean.

Are you joking?
Not having even one session outside of normal full time working hours is insane.

Henry82 5:05 pm 07 Apr 13

Who cares?

Felix the Cat 5:00 pm 07 Apr 13

Wait until it comes out on DVD and then you can hire it and watch it in the comfort of your own home and pause it while you go to the loo/make a snack. You also pay a lot less, don’t have to buy overpriced food or put up with other patrons talking or rustling chip packets

random 3:29 pm 07 Apr 13

patrick_keogh said :

Indeed Dendy has gone so far lowbrow and downmarket since they opened that it is unlikely that I will go back there again.

While I have my issues with Dendy, it’s worth noting that Saving General Yang is a reportedly mediocre effort from the director of “Bride of Chucky” and a one-hit-wonder star most famous for being a pretty-boy gangster in “Young and Dangerous” back in the mid-90s.

It’s not arthouse just because it has subtitles. Dendy is to be commended for burying it…

EvanJames 3:17 pm 07 Apr 13

Oh my god, I cannot believe the cinema is not bending over backwards to accommodate your needs! Have you told them you have CHILDREN? Maybe they haven’t realised that people with CHILDREN are the most important people in the world?

Mr Evil 3:02 pm 07 Apr 13

Just leave your kids in the car in the carpark while you go and watch the movie.

schmeah 2:30 pm 07 Apr 13

I used to go to Dendy a lot, but stopped checking the time-table when I got fed up with the lack of diversity in their screenings. With all those cinemas available, I just got annoyed that they would waste them by doubling up films – screening them in both 3D and 2D. It seemed at one stage that this doubling up meant there was only about 5 films playing across all cinemas. I just wanted to see an enjoyable film in 2D .. not a 3D spew fest. I now tend to go to Manuka.

justin heywood 2:26 pm 07 Apr 13

A_Cog said :

Blub: OP has a point, and you’ve completely missed it. Seven straight days of the same two timeslots is bizarre, and smacks of a business out of touch with its customers. You’d recognise this, if your main interest wasn’t opportunistically picking apart a legitimate gripe with any criticism you can muster.

It’s you who have missed the point. The OP wants the cinema to run a session at a time to suit her/him. She even specifies what date, the time, and the ‘Premium’ theatre, thanks very much.

She is entitled to complain to the theatre that the times are unsuitable to her – I’m sure if Dendy had enough complaints they would address the issue.

But I think asking for a ’boutique’ screening just for her and her ‘group of friends’ is pushing her luck. Complaining that they didn’t do what she asks just smacks of entitlement.

DrKoresh 1:56 pm 07 Apr 13

A_Cog said :

Blub: OP has a point, and you’ve completely missed it. Seven straight days of the same two timeslots is bizarre, and smacks of a business out of touch with its customers. You’d recognise this, if your main interest wasn’t opportunistically picking apart a legitimate gripe with any criticism you can muster.

It smacks of a business out of touch with one particular customer, you mean.

patrick_keogh 1:39 pm 07 Apr 13

We enthusiastically supported Dendy when they opened. We took out Dendy Club memberships year after year. However as soon as Palace opened their doors we stopped going to Dendy. Indeed Dendy has gone so far lowbrow and downmarket since they opened that it is unlikely that I will go back there again. Crap wine out of plastic cups, aisles strewn with popcorn, a crush in the foyer… yep it is just Hoyts with a liquor licence.

A_Cog 1:01 pm 07 Apr 13

Blub: OP has a point, and you’ve completely missed it. Seven straight days of the same two timeslots is bizarre, and smacks of a business out of touch with its customers. You’d recognise this, if your main interest wasn’t opportunistically picking apart a legitimate gripe with any criticism you can muster.

blub 9:55 am 07 Apr 13

OT: I understand that when you work for an organisation you represent them, but as you’ve taken your name out and used ‘me’ couldn’t you also have substituted the Dendy employee’s name with just a title. If you want us to respect your privacy, you should also respect other individuals.

I’m not affiliated with Dendy in any way, and can’t recall the last time I saw a movie there.

On your actual question, I presume movies are screened based on perceived return, and it’s just not a movie popular enough to get prime time screening. I don’t know what the big deal is, it’s screening weekdays and weekends, so most people who want go could see it. That your personal schedule is so tight that you’re blaming Dendy is odd to me.

Sorry to break this to you, but You’re not the centre of the universe.

Wellington Sludge 9:52 am 07 Apr 13

Seriously, Evchung89, if you haven’t realised yet that the Dendy target market are the McMAFs (middle class, middle aged females) with their alternative-but-not-really-here’s-“HYDE PARK ON HUDSON” programming, mixed in with their bold-faced revenue-raising mainstream “we’re-alternative-but-GI JOE 2-will-also-bring-in-the-$” programming, then you’re deluding yourself.

Dendy is just another Hoyts. They have to program SGY because it’s distributed by their parent distributor company, Icon, and then (unlike the other Dendy cinemas nationally) they give it token, inconvenient session times, so it will bomb in the first week and they can justify taking it off and putting more sessions of GI JOE 2 on (they do this regularly with Asian films).

And, yes, you’re right, the session times are programmed by interstate people (although I suspect the contribution by the Canberra general manager is much less than you suggest above).

My recommendation? Tell Dendy to shove it, start going to see films at Palace (who will listen to what you say and make a better effort to bring REAL alternative film into the ACT. (No, I don’t work for Palace, and I was cynical about them after the Dendy Canberra experience, but they seem to be genuinely wanting to provide an alternative). Or even Arc cinema, at the NFSA (who regularly have great Asian films).

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