This in from Zoo’s Jimi Bostock:
Not sure if you know, but the annual Australian Marketing Institute pitch was on yesterday.
It pitted us (Zoo) and Grey against each other to answer a brief of convincing Canberrans to drain the lake for housing.
Andrew Barr was the judge and he had advisers including Catherine Carter.
We won the advisers 2 to 1, which if we were doing it Gruen style would have seen us take out the big prize but alas Andrew went with Grey … perhaps on the basis that it was based on getting Hugh Jackman to sell the message
Anyway, thought it might be a nice story for you
Here’s the brief:
And here’s Zoo’s offering:
And finally the winning entry from Grey.
Who do you think took the biscuit?