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Zara makes its move on the Canberra Centre

By johnboy 20 December 2012 21


Thanks to Tootza for sending in confirmation the long awaited Zara is coming to the top floor of the Canberra Centre.

The agile Zara will give the other retailers nearby a run for their money:

It is claimed that Zara needs just two weeks to develop a new product and get it to stores, compared to the six-month industry average, and launches around 10,000 new designs each year. Zara has resisted the industry-wide trend towards transferring fast fashion production to low-cost countries. Perhaps its most unusual strategy was its policy of zero advertising; the company preferred to invest a percentage of revenues in opening new stores instead. This has increased the idea of Zara as a “fashion imitator” company and low cost products. Lack of advertisement is also in contrast to direct competitors such as Uniqlo and United Colors of Benetton.

Zara was described by Louis Vuitton Fashion Director Daniel Piette as “possibly the most innovative and devastating retailer in the world.”

It will keep the Apple store company quite nicely.

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Zara makes its move on the Canberra Centre
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globalhandmade 11:25 am 01 Mar 13

The impact of mass produced fashion on environment and the ethics of businesses are starting to generate more interest in Australia, and a movement towards ethical fashion is gathering momentum. Ultimately if consumers want more ethical fashion and “slow” fashion, then the market will listen and deliver. I’m still optimistic about the future.

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