Location critical for aspirational first-home buyers

Jo Thorpe 2 November 2020
Kiara Apartments

Kiara Apartments at Narrabundah prove that location is a strong factor for first-home buyers. Photo: Supplied.

“Location, location, location” is the real estate catchcry that drives home sales everywhere.

From a price point of view, however, snaring a sought-after abode in a prestige or on-trend suburb is normally the preserve of mid-career, cashed-up professionals, dual-income couples or investors looking for income and capital growth.

But now, there’s a new demographic targeting Canberra suburbs in the inner south and inner north.

“Aspirational first-home buyers” are pursuing entry-level properties that will give them a leg up into more serious real estate purchases later on.

Take 24-year-old marketing co-ordinator Meg Taylor.

The oldest of six children, she’s currently still living at home but grew up in and around the inner south. She tried renting for a while and working in hospitality but came back to the family when the cost of living hit home.

“It was pretty tough,” Meg says. “And dad was always at me saying ‘You’re paying someone else’s mortgage!’”

So she decided to get serious about entering the housing market but was determined to be choosy about location.

“Eventually, I want to upscale into a home so I needed an affordable option in a prime location,” Meg says.

Kiara Apartments

Kiara Apartments in Narrabundah – a perfect choice for aspirational first-home buyers: Photo: Supplied.

She chose a one-bedroom courtyard apartment in Amalgamated Property Group’s Kiara development in Narrabundah.

“Kiara was the perfect opportunity for me and my lifestyle.


READ ALSO: HomeBuilder isn’t just for first-home buyers


“Griffith has its local shops but a little further down the road is Manuka with restaurants, supermarkets, boutique shops – it’s a real café culture and has everything a first-home buyer would want,” she says.

“On top of that, my apartment is in an established suburb in the inner south which, for Canberrans, is highly desired.”

Kiara Apartments view

Kiara at Narrabundah – first-home buyer affordability in a prime location: Photo: Supplied

Independent Group’s executive director of project marketing Wayne Harriden says he admires this aspirational ambition.

“They’re buying for location, even though it costs more,” Wayne says.

“These aspirational first-home buyers tend to be singles, in their 20s, with secure jobs earning about $65,000 a year.”

“They’re starting their career and are really confident about life,” he says.

Wayne Harriden

Independent Property Group executive director project marketing Wayne Harriden. Photo: Supplied

But for Meg Taylor, it hasn’t all been a bed of roses.

For a start, coughing up a 5% deposit on a $395,000 apartment was a big ask for someone of her age and background.

“What saved me was being able to save additional funds on top of my 5% deposit until settlement comes,” she says.

Meg exchanged on the apartment in January this year and is continuing the payment plan to save the maximum deposit possible before settlement, which is on track for December 2021.

“What 24-year-olds have $20,000 or $40,000 saved and have it sitting there ready to buy?” Meg asks.

Kitchen and living area

Payment plans can help aspirational first-home buyers save a deposit: Photo: Supplied.

Mortgage lender’s insurance is another headache she’s trying to avoid and she’ll be looking to access the Federal Governments First Home Loan Deposit Scheme after it was expanded in the recent Budget.

With 167 apartments and townhouses, Independent’s Wayne Harriden says Griffith’s Kiara development isn’t just for first-home buyers.

With prices ranging from $386,000 to $1,600,000, the location and mix of homes will appeal to a broad range of people.

“This is an unusual development because it fronts onto an oval, has views in every direction and has courtyards – something you don’t often see in projects of this size,” Wayne says.

View of Canberra

Views add to the on-trend prestige of Canberra’s inner south: Photo: Supplied.

“It’s also gentrifying an old ACT housing area that wasn’t well regarded so we’re seeing a lot of locals buying in because it’s uplifting the area.”

Importantly, the developer, Amalgamated Property Group, also has confirmation from the ACT Revenue Office that Kiara fulfils the criteria of the Federal Government’s COVID-19 HomeBuilder grant.

That’s the $25,000 grant that aims to stimulate the economy by keeping the construction industry going.

More detail about the grant, including eligibility criteria, can be found in Independent’s Kiara HomeBuilder Grant Fact Sheet.

The project’s display suite is at 39 McIntyre St, Narrabundah and is open from 10:00 am to 4:00 pm on weekends and other times by appointment.


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