The Canberra Times brings word that the University of Canberra will be the front of jersey sponsor for the Brumbies this year.
Both sides are talking some serious hogwash. This from Vice-Chancellor Parker:
Professor Parker said while the sponsorship would boost the university’s profile as a ”sporting university”, the partnership could lead to the two groups sharing a home.
”We see ourselves as a major Canberra institution, so are the Brumbies, and this kind of alliance is good for the city,” Professor Parker said.
”Longer term, I’m attracted by the North American model, where the university and the sports team are close together, where students are fans wanting to got to the games and graduates want to be closer to the team.
Only the college teams are not the top tier of competition and they compete against other colleges.
There are hints from the Brumbies that there’s not a lot of cash on the barrelhead:
”This will be more than just a traditional sponsorship.
”It enables us to partner with a prominent and respected Canberra institution, to proudly promote the city of Canberra on the front of the jersey and to engage directly with tens of thousands of students, staff and alumni, who we hope will be a feature at Brumbies matches.”
We find that in business when people talk about “partnerships” they mean “we don’t intend to pay you very much”. Having said that the article speculates there’s $1 milllion involved. Although how much of that is real money and how much is in kind we’ll have to wait for UC’s annual report to see.
[Photo Courtesy of the UC Twitter feed]