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The UC Brumbies

By johnboy - 31 January 2012 32

brumbies new jersey

The Canberra Times brings word that the University of Canberra will be the front of jersey sponsor for the Brumbies this year.

Both sides are talking some serious hogwash. This from Vice-Chancellor Parker:

Professor Parker said while the sponsorship would boost the university’s profile as a ”sporting university”, the partnership could lead to the two groups sharing a home.

”We see ourselves as a major Canberra institution, so are the Brumbies, and this kind of alliance is good for the city,” Professor Parker said.

”Longer term, I’m attracted by the North American model, where the university and the sports team are close together, where students are fans wanting to got to the games and graduates want to be closer to the team.

Only the college teams are not the top tier of competition and they compete against other colleges.

There are hints from the Brumbies that there’s not a lot of cash on the barrelhead:

”This will be more than just a traditional sponsorship.

”It enables us to partner with a prominent and respected Canberra institution, to proudly promote the city of Canberra on the front of the jersey and to engage directly with tens of thousands of students, staff and alumni, who we hope will be a feature at Brumbies matches.”

We find that in business when people talk about “partnerships” they mean “we don’t intend to pay you very much”. Having said that the article speculates there’s $1 milllion involved. Although how much of that is real money and how much is in kind we’ll have to wait for UC’s annual report to see.

[Photo Courtesy of the UC Twitter feed]

What’s Your opinion?


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32 Responses to
The UC Brumbies
Thumper 12:06 pm 31 Jan 12

Waiting For Godot said :

The Uni of Canberra a sports uni? Not when I was there in the mid 1980s when it was still the CCAE. They didn’t even have a gym. Most students tried to get concessional entry to the ANU gym, while I signed up at the (now sadly departed) Steel City gym across the way in Josephson St, Belco.

UC didn’t even have a cricket team when I attended over eight years.

maybe they have now?

Erg0 11:53 am 31 Jan 12

diced_mango said :

Johnboy, US College football teams may not be the “top tier” but they still manage to attract an enviable crowd. The University of Michigan’s Wolverines attract a home crowd in excess of 110,000 week in, week out.

It’s also made up of University of Michigan students. The level of interest in college football in the US is truly phenomenal, but I don’t think that slapping a uni’s name on a professional team’s jumper is likely to have the same result.

bikhet 11:45 am 31 Jan 12

UC would be better of trying the emulate the academic achievements of some of the US colleges than their sporting ones.

Rollersk8r 11:36 am 31 Jan 12

Eppo said :

I really hope they’re not announced as ‘The University of Canberra Brumbies’. Would make it sound like the team represents the uni, not the ACT.

Second to that, you won’t catch me paying for a jersey with ‘UC’ on the front! 🙂

My first thought too. I can hear the ground announcer “Ladies and Gentlemen, your Uni of Canberra BRUMBIES…. no, not uni students, not picked from the uni, just the normal Brumbies, sponsored by the Uni this year, ok!?”

VYBerlinaV8_is_back 11:32 am 31 Jan 12

Eppo said :

VYBerlinaV8_is_back said :

ex-ANU, I’m guessing…

Not even the correct state/territory…

But it’s good to see the large chips on people’s shoulders. A tongue in cheek remark getting so many bites!

I think many of us are just tired of ex and current ANUS’ getting on their hobby horse…

dungfungus 11:25 am 31 Jan 12

This looks very suspicious. I am sure I heard someone from the Brumbies saying a short time ago that their training facilities at Griffith were state of the art. Now the story is they are sub-standard. It is all pointing to a deal between ACT Government, UC (wher Professor Stanhope now lectures) and the Brumbies which will fast track the despised unit development at Griffith. The funding for the new facility at UC will probably be from the ACT Government, at least as a bridging loan. The suggestion that the partnership will promote Canberra inertnationally is nonsense – no one looks at the names of sponsors on football jerseys but the heavies as UC will be guaranteed of a corporate box and other goodies at the Brumbies home games. It is a bit “off” that a university which is largely funded by taxpayers is sponsoring a professional sporting organisation. I hope this doesn’t start a trend or we may see the ANU Raiders next.

Mister Evil Breakfas 11:20 am 31 Jan 12

Waiting For Godot said :

The Uni of Canberra a sports uni? Not when I was there in the mid 1980s when it was still the CCAE. They didn’t even have a gym. Most students tried to get concessional entry to the ANU gym, while I signed up at the (now sadly departed) Steel City gym across the way in Josephson St, Belco.

It’s funny how some things change over a 30-year span, isn’t it?

poetix 11:04 am 31 Jan 12

Terry Pratchett wrote a Discworld novel called Unseen Academicals with a football theme. Maybe the Brumbies should rename themselves the UC Academicals.

Eppo 10:44 am 31 Jan 12

VYBerlinaV8_is_back said :

ex-ANU, I’m guessing…

Not even the correct state/territory…

But it’s good to see the large chips on people’s shoulders. A tongue in cheek remark getting so many bites!

VYBerlinaV8_is_back 10:37 am 31 Jan 12

Eppo said :

I really hope they’re not announced as ‘The University of Canberra Brumbies’. Would make it sound like the team represents the uni, not the ACT.

Second to that, you won’t catch me paying for a jersey with ‘UC’ on the front! 🙂

ex-ANU, I’m guessing…

dtc 10:33 am 31 Jan 12

Eppo said :

Second to that, you won’t catch me paying for a jersey with ‘UC’ on the front! 🙂

If it had ‘CCAE’ on it, I would buy my sister one. Given that I went to a proper uni and she did a ‘degree’ in tourism one year after the name change.

UC doesnt even compete in most Canberra sporting competitions, and even where it does field teams they are rarely in the top grade of competition (in fact, what sports does it compete in the top grade? Hockey, I think.) I dont really see the link.

diced_mango 10:27 am 31 Jan 12

Johnboy, US College football teams may not be the “top tier” but they still manage to attract an enviable crowd. The University of Michigan’s Wolverines attract a home crowd in excess of 110,000 week in, week out.

Anyway, this deal is one of those things that I hope works really well, in that there are mutual benefits. After all, Huawei couldn’t have offered any facilities in Canberra, or leveraged the Brumbies to assist its sports science and physio programs!

Eppo, perhaps if we wear ANU hats while wearing the jersey, it won’t cause so much angst. Or you could scribble out the logo with a marker.

Waiting For Godot 10:25 am 31 Jan 12

The Uni of Canberra a sports uni? Not when I was there in the mid 1980s when it was still the CCAE. They didn’t even have a gym. Most students tried to get concessional entry to the ANU gym, while I signed up at the (now sadly departed) Steel City gym across the way in Josephson St, Belco.

Eppo 9:52 am 31 Jan 12

I really hope they’re not announced as ‘The University of Canberra Brumbies’. Would make it sound like the team represents the uni, not the ACT.

Second to that, you won’t catch me paying for a jersey with ‘UC’ on the front! 🙂

dpm 9:50 am 31 Jan 12

As usual in Canberra, people’s first thought is that the glass is half empty (that’s an attempt at a nicer version of “Canberra people are a bunch of perpetual complainers”). IMO, it sounds good! And certainly better than no sponsor, which is what they were looking at before this?
At worst if it doesn’t work out, they can cancel it after a year, according to 666 this AM….
Give it a go! 🙂

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