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Beyond the expected

The imploding Canberra Times?

By johnboy - 17 August 2009 34

[First filed: August 15, 2009 @ 13:09]

A copy of the latest Roy Morgan readership survey has drifted across my desk. The numbers are for the year ending June 2009.

The survey did come with a note that part way through the year the methodology changed to only reflect readership of the dead tree publication. So some drop off was to be expected.

A drop from a “readership” (already a suspect concept IMHO) of 110,000 to 84,000 for the Monday to Friday edition? That’s the best part of a quarter!

The Saturday and Sunday editions also dropped but not by the same degree.

One wonders if they’ve discounted their ad rates to reflect this decline?

Perhaps it’s time they stopped treating their website as an afterthought? As it happens there’s a rather good local website editor looking for work at the moment.

(If you’re having trouble reading the numbers click on the image for a bigger one)

What’s Your opinion?


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34 Responses to
The imploding Canberra Times?
Anna Key 6:54 am 16 Aug 09

Possibly due to people cutting back on expenses due to the economic climate? While not expensive, CT is a luxury that one can do without. But it does need to solve its identitiy crisis on whther it wants to be a proper broadsheet or simply a larger version of the Chronicle.

Skidbladnir 12:16 am 16 Aug 09

Well, to be fair jackal, the segment of readership who don’t contribute more than commentary on articles tend to have a really inflated sense of entitlement for some reason or another.
Heck, to the gentle folk of the RiotCabal, -most, if not all readers- probably have an over inflated sense of entitlement.

As to stories, that whole Marist shebang went from being an idea of a few people in a forum thread to a lobbyist group in their own right, who occasionally put out a media release worth forwarding to AAP journos.
(PS: I am nowhere this grumpy in real life)

Kramer 11:07 pm 15 Aug 09

The massive turnout for the computer recycling day ;-D

jackal 11:01 pm 15 Aug 09

Kramer said :

The proportion of 3rd party news on RiotACT is probably lower than most of the above mentioned news outlets. Take away the aap, bloomberg, reuters, etc – and you are left with not a lot of content, other than the ads and advertorials.

The proportion of content on RA may well be less, but not the proportion of news. RA is not a news site, it doesn’t break stories, and that’s fine – it serves another, arguably equally important purpose (discussion etc). Aside from the shameful will he jump or won’t he apparent suicide attempt about a year ago (which media outlets didn’t touch because the media does not report on “ordinary” suicides), what was the last big story broken on RA?

caf 10:42 pm 15 Aug 09

Yeah it’s far, far less than it once was – for example if you look at the front page now, only 1 story references any of those other news sources (and that article was written by someone involved in the incident, so even it had a unique RiotACT angle).

Kramer 10:18 pm 15 Aug 09

The proportion of 3rd party news on RiotACT is probably lower than most of the above mentioned news outlets. Take away the aap, bloomberg, reuters, etc – and you are left with not a lot of content, other than the ads and advertorials.

jackal 9:53 pm 15 Aug 09

Tempestas said :

So its still bigger than the Mercury, but it is increasing “Readership” whilst the Cbr Times in decreasing. Interesting that Weekend Aust increased but not by as much as the FIn Review on Saturdays.

Dead Tree newspapers – what a quaint 20th century concept.

As many on this site would know, there is more useful news to be found here amongst other online sources.

I wonder how much news this site would have if it didn’t just take ABC, CT, News Ltd etc stories.

backlash 9:42 pm 15 Aug 09

Maybe the people think most of the news and stories are mostly lies, therefore can not be bothered reading the crap!

barking toad 8:52 pm 15 Aug 09

When the Crimes has headline front page op-ed pieces by a loony like Robert Fisk in the guise of news then is it any wonder people don’t shell out for the crap.

backlash 8:50 pm 15 Aug 09

A lot of people come and go in the newspaper industry, mainly at a high level, it’s been going on for years

Deckard 5:23 pm 15 Aug 09

It would be a pity if it goes under. Even though I don’t read it I still think we need some sort of local paper.

If things come to worse though they could always do an online only version like the Brisbane Times – owned by Fairfax as well.

moneypenny2612 4:18 pm 15 Aug 09

Aaah… something to get me hot under the collar on a Saturday arvo.

Can’t say I’m surprised by this news. The Crimes doesn’t have enough local content and locally relevant analysis in it (much as I like Jack Waterford). There’s too much padding (like Ross Peake’s column in Saturday Forum – to say nothing of the person doing the writing, the content is waste of prime newspaper real estate). … And too much stuff you can find for free elsewhere (like all that copy from the AAP, Reuters, and any MP’s press release).

And the Crimes website is truly atrocious – my vote for the worst daily newspaper website in Australia. Eg, today it took them until after 3pm to upload a selection of their top stories from today’s paper edition. You wonder why they bother sometimes.

As an aside, the Crimes is run by a group of businessmen notorious for being tight-arse. And they are now unleashing the same business model on The Age and SMH (since Rural Press merged with Fairfax, they sit on the Fairfax board now). It is not a surprise that the SMH has lost a lot of readers too (the SMH and The Age are losing local content too, and are merging a number of news bureaux). The SMAge websites are also pretty bad these days.

The rant endeth here… I need a cup of tea.

TAD 3:15 pm 15 Aug 09

Is that “readership” as in 4 people read every paper we print including the ones we give away or actual circulation?

Tempestas 1:46 pm 15 Aug 09

So its still bigger than the Mercury, but it is increasing “Readership” whilst the Cbr Times in decreasing. Interesting that Weekend Aust increased but not by as much as the FIn Review on Saturdays.

Dead Tree newspapers – what a quaint 20th century concept.

As many on this site would know, there is more useful news to be found here amongst other online sources.

Aurelius 1:38 pm 15 Aug 09

When I first looked at this, I assumed the newspaper figures would be down across the board. Interesting which ones have grown – AFR, Illawarra Mercury???

And if newspapers die out, what will we wrap fish and chips in?

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