[First filed: Jan 24, 2010 @ 17:35]
There has been a lot of interest around town as to the whys and wherefores of the “Things Have Changed” ads running on late night TV promoting the sides of Canberra normally only recorded here on RiotACT.
AlexCoble has come to the party, youtubing it, and posting this explanation:
Hi everyone, I’m a first timer to RiotAct – my friend sent me this link as I was part of the team to actually create the “Things have Changed” ad. I have now uploaded it to YouTube;
A local woman by the name of Wendy Breakwell wanted to appeal to the 18-25 year old market with this ad, making Canberra look more urban and grungy. The ad was created by Neon Productions and Cre8ive. We worked on it over the course of a year while Wendy was trying to get the campaign noticed. She has put it up on Go! and wants it to eventually become a nation wide campaign for Canberra. The version on YouTube is a previous one with the shots of “brodburger van”and the “number plate”, as these were only added recently by an outside source.
To contact the team who produced the ad, please email firstname.lastname@example.org
I am now involved in a company called LightShadow Studios as well as DV Australia who can supply filming, editing, photography, animation, training, graphic design and web design.
So there we go.