The Brumbies have a new naming rights partner for the 2017 season: Israeli-headquartered Contracts For Difference (CFD) trading platform Plus500.
Aquis Entertainment continues as principal partner in a deal that will see the franchise’s jersey become the most valuable in the Australian Super Rugby Competition, according to the Brumbies.
Neither party has disclosed financial information regarding the deal or the length of the agreement.
Plus500 is based in Israel, with regulated entities in the UK, Cyprus and Australia, and additional operations in Bulgaria.
The online trading company identified the Brumbies as a key partnership opportunity as it looked to build its brand in Australia and add to its existing sponsorship portfolio, which also includes a major sponsorship deal with Spanish soccer giants Atletico Madrid.
Brumbies General Manager – Commercial, Simon Chester, was excited to welcome Plus500 on board and thanked Principal Partner Aquis Entertainment for their willingness to vary the terms of the existing deal to allow it to happen.
Mr Chester said he believed there was natural alignment with the Plus500 brand.
“We are delighted to welcome Plus500 on board,” he said.
“We are eager to leverage their support of sport around the world and in the process extend the Brumbies’ already strong global brand.”
Plus500 Australian CEO Sean Murphy said he was honoured to partnering with a club which has established a strong brand in Australia and across the Pacific.
“The Brumbies are a natural fit for us, and we share with them a passion for striving for success whilst respecting our customers, fans, partners and employees,” he said.
As part of the deal, Aquis Entertainment remains principal partner but, in 2017, will feature on the shorts and collar of the playing strip. The Aquis partnership will also extend to include increased support of community programs including pathways, coaching and development.
“We enjoy a very positive long-term relationship with Aquis Entertainment and they have recognised the potential of this opportunity to provide an unprecedented financial boost to the club,” Mr Chester said.
“We are also looking forward to the continuation of our strong partnership with Aquis and activating their support of our community programs.”
Aquis Entertainment CEO Jessica Mellor said the deal with Plus500 was a strong show of support for Brumbies Rugby and their forward plans.
“As the club’s long-term Principal Partner, Aquis Entertainment is committed to the success of the club, on and off the field.
“We’re particularly pleased that we’ve been able to demonstrate this long-term commitment by working together with the Brumbies team to help them secure this outcome.”
Plus500 has developed and operates an online trading platform for retail customers to trade CFDs internationally over more than 2,200 different underlying global financial instruments comprising equities, indices, commodoties, options, ETFs and foreign exchange.
Pictured above at the announcement of the partnership at the Casino today are Simon Chester (Brumbies General Manager – Commercial), Rhiannon Bach (Casino Canberra, (Vice President & General Manager), Sean Murphy (Plus500, CEO – Australia), Sam Carter & Jarrad Butler. Photo: Brumbies Rugby