Bush Capital slogan tops ACT numberplate poll

BUSH CAPITAL – what bush? The thing Canberra distinctly lacks is bush – it’s a very sparsley treed ‘territory’ still bearing the scars of its farming history. When the next La Niña is forecast perhaps the Government might like to go on a tree planting spree; they didn’t take advantage of the last one or a wet 2016 (which was predicted) so get planning now and set a target 2M new trees; ask the community to help. Then perhaps you could call this the BUSH CAPITAL.

John Moulis said :

Ben Fordham on 2GB expressed surprise at the slogan, saying Canberra wanted to be seen as a metropolis. As the person who originally suggested it I beg to disagree.

The Bush Capital is a traditional Australian depiction of Canberra. Ageless, enduring. The past and the future. It doesn’t mean Canberra is a hicksville, it merely expresses the image of a capital city which has integrated the natural landscape in its planning and everyday life.

When I saw the competition being announced I thought about what I had always known about Canberra all my life since moving here in 1970. Walking up Mt Taylor, seeing kangaroos by the road, looking out from Mt Ainslie and seeing the bushland among the buildings and houses. I thought about what would convey that, and The Bush Capital summed it all up.

If a 2GB shock jock doesn’t like our number plate slogan then I sincerely congratulate all the Canberrans who voted for Bush Capital getting the call 100% correct.

I think I should start living my life doing and believing in the opposite of what 2GB announcers say.

Ben Fordham on 2GB expressed surprise at the slogan, saying Canberra wanted to be seen as a metropolis. As the person who originally suggested it I beg to disagree.

The Bush Capital is a traditional Australian depiction of Canberra. Ageless, enduring. The past and the future. It doesn’t mean Canberra is a hicksville, it merely expresses the image of a capital city which has integrated the natural landscape in its planning and everyday life.

When I saw the competition being announced I thought about what I had always known about Canberra all my life since moving here in 1970. Walking up Mt Taylor, seeing kangaroos by the road, looking out from Mt Ainslie and seeing the bushland among the buildings and houses. I thought about what would convey that, and The Bush Capital summed it all up.

Definitely a case of the least worst options winning out in both new and existing categories.