1 October 2023

Canberra radio ratings: Mix 106.3 still market leader, ABC Canberra continues growth

| Lizzie Waymouth
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ABC Canberra studios

ABC Canberra maintained its position as the third most popular station with a 12.7 per cent share of the local market, up from 11.2 per cent in the previous quarter. Photo: Bidgee.

amplifyCBR’s Mix 106.3 and Hit 104.7 have once again topped the charts in this quarter’s Canberra radio ratings survey.

ABC Canberra also improved its result, consolidating its position as the capital’s third most listened to station.

According to the survey conducted by market intelligence firm GfK between July and September 2023, 54.4 per cent of the Canberra market listened to Hit 104.7 or Mix 106.3, meaning 231,000 people tuned into amplifyCBR stations each week.

“I couldn’t be prouder of the work the entire Mix 106.3 and Hit 104.7 team put in this year,” amplifyCBR content director Rod Cuddihy said.

“Consolidating last survey’s record-setting results today sees us finish ahead of the goals we set ourselves at the start of 2023. A truly amazing year thanks to every Canberran who listened to, streamed and downloaded our shows.”

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Mix 106.3 maintained its position as the market leader, capturing 153,000 listeners per week over the period. However, its share of the local market fell from 25.7 per cent in last quarter’s survey to 21.7 per cent.

Mix 106.3 made particular losses in the morning slot (9 am to 12 pm), down 6.1 points from 26.3 per cent to 20.2 per cent.

Its sister station Hit 104.7 remained in second place overall and its share of local listeners stayed fairly flat, increasing from 15.3 per cent in the last survey to 15.5 per cent.

While its results for individual slots were mixed, Hit 104.7 notably gained 3.5 points in the drive slot, increasing its share from 17 per cent to 20.5 per cent.

September radio ratings table

Mix 106.3 and Hit 104.7 remained the most popular among local listeners, and ABC Canberra consolidated its position in third. Source: GfK.

While Mix 106.3 recorded some losses in this quarter’s survey, amplifyCBR stations remain the most popular among their target demographics – Mix 106.3 for over 40s and Hit 104.7 for under 40s.

“It’s certainly pleasing to maintain, as has been the case all year, our two station brands being first and second across overall listening share,” amplifyCBR general manager Craig Wagstaff said.

“We are genuinely fortunate to have a dedicated, driven and diligent team of people; enthusiastic, proactive and innovative, always willing to try new things towards engaging with people from across the Canberra region via multiple audio-delivery formats.

“We remain steadfastly committed to our community focus as a foundation of what we do. Audiences and commercial partners do have a choice and we’re humbled by the fact they continue to exercise that choice with either or both of our main station brands and our comprehensive entertainment, news and information and niche content offerings, relevant to the Canberra region.”

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This quarter’s survey was also a fairly positive result for ABC Radio, particularly ABC Canberra.

ABC-owned stations (ABC Canberra, 2RN, ABC NewsRadio, Triple J and ABC Classic) in total captured a market share of 39.2 per cent, up from 38.4 in the previous quarter and 36.4 per cent in the first survey of 2023.

ABC Canberra maintained its position as the third most popular station with a 12.7 per cent share of the local market, up from 11.2 per cent in the previous quarter. This 1.5-point gain was the biggest increase of any Canberra station in this quarter’s survey.

All ABC Canberra sessions improved their figures from the first survey of 2023. The station’s strongest ratings were for evenings (19 per cent), broadcast from Sydney, which captured the largest share of listeners on weekdays from 7 pm to 12 am, knocking Mix 106.3 from the top spot.

Triple J (8.2 per cent), 2CA (7.4 per cent), 2RN and ABC Classic (both 6.7 per cent), 2CC (5.1 per cent) and ABC NewsRadio (4.9 per cent) completed this quarter’s line-up.

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Ergh! Back in the day 104.7 FM was the only station others would listen to and Triple J was for weirdo’s. Now you’ve got 104.7 FM and 106.43 FM but more people are listening to Triple J to support Aussie bands. Personally I’ve been listening to 2XX more because the music’s better.

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