Mix 106.3 consolidated its position on top of the Canberra radio market, with strong results for the competitive Breakfast and Drive slots. Image: Facebook.
amplifyCBR’s Mix 106.3 and Hit 104.7 have maintained a hammerlock on top in the latest Canberra radio ratings.
According to the survey conducted by market intelligence firm GfK between April and June 2023, 55 per cent of the Canberra market listened to Hit 104.7 or Mix 106.3, meaning 234,000 people tuned into amplifyCBR stations each week.
Mix 106.3 maintained its position as the market leader, capturing 162,000 listeners per week over the period. It increased its share of the local market from 24.7 per cent in the first quarter of the year to 25.7 per cent in the most recent survey.
Its sister station Hit 104.7 remained in second place, although its share of local listeners fell from 18.7 per cent in the last survey to 15.3 per cent.
“It’s a fantastic result across our two station brands,” amplifyCBR general manager Craig Wagstaff told Region. “Particularly Mix – they are record numbers for Mix, especially around the cumulative audience figures.”
While Hit 104.7 recorded some losses in this quarter’s survey, Mr Wagstaff said it was still a strong result for both stations, particularly when looking at their target demographics. Mix 106.3 remained the most popular Canberra station among over-40s, and Hit 104.7 was still the market leader for under-40s.
“The key messaging is it’s a great result for both our stations,” he said, adding that he was particularly appreciative of the support for charity initiatives rolled out by the two stations over the past few months.”
In this quarter’s survey, ABC Canberra improved its audience share across all time slots. Image: GfK.
There were moderate gains for ABC Radio in this quarter’s survey.
ABC-owned stations (ABC Canberra, 2RN, ABC NewsRadio, Triple J and ABC Classic) in total captured a market share of 38.4 per cent, up from 36.4 per cent in the previous quarter.
ABC Canberra knocked out ABC Classic to take the third-place spot with an 11.2 per cent share of the local market, up from 8.7 per cent in the previous quarter. This 2.5-point gain was the biggest increase of any Canberra station in this quarter’s survey.
All ABC Canberra sessions improved their figures from the first survey of 2023. The station’s strongest ratings were for Evenings (17 per cent), broadcast from Sydney, which captured the second-largest share of listeners on weekdays from 7 pm to 12 am. ABC Canberra’s Mornings slot (9 am to 12 pm) made the largest gains in this quarter’s survey, increasing its market share by 5.8 points from 7.7 per cent to 13.5 per cent.
ABC Classic (7.8 per cent), 2RN (7.5 per cent), Triple J (6.8 per cent), 2CA (6.3 per cent), ABC NewsRadio (5.1 per cent) and 2CC (4.6 per cent) completed the line-up.
Mix 106.3 remained the most popular station in the competitive weekday morning slot. Breakfast duo Kristen & Nige are still the runaway favourites among Canberra listeners with an audience share of 26.1 per cent – up from 22.7 per cent in the previous quarter.
Hit 104.7’s breakfast show, Ned & Josh, kept its second-place spot but its market share decreased from 16.4 per cent to 12.5 per cent, putting it only slightly ahead of ABC Canberra with 12.3 per cent.
ABC NewsRadio and Triple J also both improved their Breakfast ratings in this quarter’s survey.
Mix 106.3’s new drive show, CBR Wrapped with Rod & Gabi, maintained its position as the most popular program in the late afternoon slot and increased its audience share from 21.7 per cent to 25.6 per cent.
Mr Wagstaff said he was “thrilled” by the result of the drive show, which only launched in October 2022. He said part of its success was because it’s “very local-focused”, which Canberra listeners value.
“Local focus is absolutely key,” he said.
“We place an emphasis on our community focus, an area that came to the fore because of the significant support of the audience for the major charitable initiatives during May and June.”
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