Cowra’s cheeky campaign set to get Chris Hemsworth to town

Kim Treasure 19 October 2021 43
A still from Cowra tourism's #GetChrisToCowra campaign video of man and woman dressed as Thor sitting by roadside

A humorous still from Cowra tourism’s new #GetChrisToCowra campaign video. Photo: Facebook.

Until recently, Cowra’s claim to fame was its fat lambs, stunning canola crops, Japanese gardens and historic wartime breakout, but now the NSW country town has managed to go viral with a clever advertising campaign based around Hollywood heavyweight Chris Hemsworth.

Although a popular daytrip for Canberrans, Cowra has long flown under the radar as a tourist destination, however the #GetChrisToCowra campaign is getting up a head of steam with a tongue-in-check pledge to build a ‘Big Chris’ in regional NSW if the Thor star agrees to visit.

And now it seems they may have to come up with the goods, after the heart-throb used social media to accept the town’s invitation and promised to visit the town in 2022.

The town’s tourism manager, Glenn Daley, came up with the idea of targeting Chris Hemsworth when he saw he had become the ambassador of Lord Howe Island.

“I jumped on his Instagram page and saw how many hits he was getting on his photos and thought, ‘Well maybe he needs to come and see regional NSW,” he said.

What developed was a comprehensive campaign, a dedicated website and a quirky video that has taken on a life of its own. Packed with Aussie humour, the three-minute advertisement is proving an online hit.

The campaign also vows to build a statue of Chris Hemsworth if he agrees to visit. It would be called the ‘Big Chris’, standing 40 metres tall and 10 metres wide, and have “a beard like spun canola” which “could make him really famous”.

“That’s just a bit of fun, but I think it’s a great concept,” said Mr Daley.

“I love the idea of having a Big Chris. We wanted to do something different to showcase Cowra to the rest of Australia. Chris is such a great Aussie bloke and we wanted to get his attention with all the fantastic things the region has to offer.

“It’s been a rough couple of years – drought, COVID-19, mouse plague and whatever else – so I think this is a feel-good message to put out there that we are well on the road to recovery and there’s a lot to see and do out here, not just in Cowra but right around the Central West.

“It’s been a real community project.”

READ ALSO: Instagrammers swarm canola fields and frustrate farmers

Cowra Tourism set up a #GetChrisToCowra petition to gather as many signatures as possible to encourage the actor to take up the offer – and it seems to have paid off.

“It’s a very clever campaign and one that resonates within Cowra and across the broader landscape,” said Cowra Council Mayor Bill West.

“I think it’s a little bit of tongue-in-cheek and a little bit of fun.

“We’ve had a great response from our community, but I think regionally we’ve had good support, too.

“We’re certainly sending the hands of welcome out to Chris, but also to everybody else who might like to come back as the COVID-19 pandemic starts to ease and the roadmap starts to provide opportunities for people to travel.

“There are opportunities for places such as Cowra for people to come and have a real good look at what we have, and what makes it tick. As well as the region around us.”

Original Article published by Kim Treasure on About Regional.

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43 Responses to Cowra’s cheeky campaign set to get Chris Hemsworth to town
Kilau Setanggi Timur Kilau Setanggi Timur 10:36 am 22 Oct 21

Brooke Kinsela yeahhhh boi

    Brooke Kinsela Brooke Kinsela 10:53 am 22 Oct 21

    Kilau Setanggi Timur I’m so excited haha

Suzanne Butler Suzanne Butler 7:20 am 22 Oct 21

Helen Butler hooray! xx

Clare Margaret Clare Margaret 8:31 pm 21 Oct 21

Sharon! Catherine! haha!

Jade Sturgeon Jade Sturgeon 8:24 pm 21 Oct 21

Where’s your sign Mac Jeffries 😂

    Mac Jeffries Mac Jeffries 8:24 pm 21 Oct 21

    Jade Sturgeon just waiting for when he gets here 🤪

Michelle Buckley Michelle Buckley 7:14 pm 21 Oct 21

Samantha has this for something to do with you leaving?? 😂😂

    Samantha Galea Samantha Galea 8:07 am 22 Oct 21

    Michelle Buckley do anything to get me to stay 😂😂

Natasha Williams Natasha Williams 7:13 pm 21 Oct 21

Made me want to visit 😁

Amity Raymont Amity Raymont 6:06 pm 21 Oct 21

That video is superb 👍🏽

Sarah Emily Sarah Emily 4:01 pm 21 Oct 21

Cheyenne might be the weekend to visit haha

Jacob Mulholland Jacob Mulholland 12:41 pm 21 Oct 21

Get Christo Cowra? 🤔😁

Wayne Ranginui Wayne Ranginui 12:33 pm 21 Oct 21


Nicole Harrowfield Nicole Harrowfield 12:17 pm 21 Oct 21

Deirdre Harrowfield trip to cowra??

Peter Young Peter Young 12:08 pm 21 Oct 21

this is brilliant #getchristocowra

Casey Jane Casey Jane 11:02 am 21 Oct 21

Amy Irvine - ummmmm........

    Amy Irvine Amy Irvine 11:06 am 21 Oct 21

    Casey Jane 😂😂 yeah it's a pretty big deal 💁‍♀️

Jodie McAlister Jodie McAlister 10:48 am 21 Oct 21

Pure Gold!

Lindi Loo Lindi Loo 8:17 am 21 Oct 21

Are these two 'paid actors'?

If not, they should be! Brilliant 😂👏

Emily O'Shea Emily O'Shea 8:14 am 21 Oct 21

Jen O'Shea watch the video in this

Shannen McCann-Geiger Shannen McCann-Geiger 6:35 am 21 Oct 21

The wife looks super happy to be there

Alexis Nerrida Alexis Nerrida 10:18 pm 20 Oct 21

Ginger Oliver big news

    Ginger Oliver Ginger Oliver 10:18 pm 20 Oct 21

    Alexis Nerrida Cowra is big time

    Alexis Nerrida Alexis Nerrida 10:19 pm 20 Oct 21

    Ginger Oliver chris hemsworth is cool but it’s no local legend/matilda’s star ellie carpenter

Pat Smith Pat Smith 9:55 pm 20 Oct 21

Must be coming to see where the bush rangers used to be Will Scott Luke Chalker

    Will Scott Will Scott 10:25 pm 20 Oct 21

    Pat Smith he always has loved the tale of the bushranger

Emma Boyle Emma Boyle 9:46 pm 20 Oct 21

Gaye Ghioni maybe he just wants to fo all the places you have been 🤣🤣

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