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DFO wins the war – not quite

By AdamH - 2 March 2011 21

Recent news that Brand Depot is closing is now unfortunately joined by news that the DFO may be placed into liquidation in the Canberra Times), as the owners of the DFO shopping centres face over a billion dollars in debt.

With news of SupaBarn closing as well, are we left with the Westfield shopping centres only?

What’s Your opinion?


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21 Responses to
DFO wins the war – not quite
JC 11:19 am 03 Mar 11

grunge_hippy said :

i wonder if freedom are regretting moving to DFO. they were always super busy at their old fyshwick premises…

I wouldn’t blame the move to DFO solely for their quietness. Around the time they moved they changed their stocking strategy and IMO have gone a little more down market. Would be interesting to compare trade levels at a shop that didn’t move to say for certain.

grunge_hippy 9:24 pm 02 Mar 11

i wonder if freedom are regretting moving to DFO. they were always super busy at their old fyshwick premises…

creative_canberran 9:09 pm 02 Mar 11

antycbr said :

Not quite, Canberra Centre is owned by the Queensland Investment Corporation.

And Colonial First State recently took the Hyperdome off the hands of Centro and Leda.
Not that any of it actually matters. The companies are all interconnected, with QIC having joint operations with both Westfield and Colonial.
And the boards are so intertwined, it’s a wonder the investments these companies spawn don’t have 6 fingers on each hand.

creative_canberran 9:06 pm 02 Mar 11

Erg0 said :

If it did close then we’d pretty much just be back to where we were a couple of years ago. Depending on the financial health of this particular DFO, it may just be sold off rather than closed.

Many stores still empty, many stores closed and some fit out not complete. Plus an absolutely massive flood of floor space from the failed Brand Depot and SupaBarn… a tough sell I’d say.

In other news, anyone noticed that Snow has started a new round of ads on TV in the style of the former Brand Depot ones but focusing on Toys R Us and McDonalds out there? Sounds like Toys R Us will outlive Brand Depot which is interesting. Seems like an odd time though to roll out the marketing.

frank2112 7:03 pm 02 Mar 11

EvanJames said :

Getting into the place involves going in through one entrance and invariably there’s some idiot doing the carpark vulture thing so all the cars have to sit and wait until they’ve got their precious space. I often park out in the paddock to avoid that.

There is actually 2 ways in. There is an entrance to the carpark from Newcastle st. Avoids joining the queue to get in the front entrance and also allows me to park at the JB Hifi end to be near the exit. Funny…….that end of the carpark is almost always empty. Must the canberra driver thing of always wanting to park at the front door

Gungahlin Al 1:43 pm 02 Mar 11

dtc said :

EvanJames said :

I dislike visiting DFO. It’s too big. If you are after one shop you are forced to troop around in this big maze to get to it.

I agree, navigating your way around a rectangle without getting lost can be almost impossible.

LOL!

Grail 1:36 pm 02 Mar 11

So Brand Depot, DFO and SupaBarn have discovered the hard way what Ikea and Apple already knew? (that is, Canberra is too small for high volume/low margin retail hubs)

I’ve been quite happily buying things from the local IGA, and putting up with a weekly trip to the Tuggeranong Hyperdome. But that usually ends up being a three hour travail, by which time my patience for muzak has worn terribly thin and I’m likely to lash out at the next person who so much as smiles at me.

dtc 12:47 pm 02 Mar 11

EvanJames said :

I dislike visiting DFO. It’s too big. If you are after one shop you are forced to troop around in this big maze to get to it.

I agree, navigating your way around a rectangle without getting lost can be almost impossible.

EvanJames 12:00 pm 02 Mar 11

I really question whether most of the homemakers hub businesses are doing any good at DFO. Quite a few had good Fyshwick street-front showrooms, and I thought their move to DFO was a huge step backwards. If you’re after furniture, you want to drive right up to the shop, not walk for miles in a mall.

I dislike visiting DFO. It’s too big. If you are after one shop you are forced to troop around in this big maze to get to it. Getting into the place involves going in through one entrance and invariably there’s some idiot doing the carpark vulture thing so all the cars have to sit and wait until they’ve got their precious space. I often park out in the paddock to avoid that.

haven’t been to DFO in ages and tend to find ways to avoid it.

Erg0 10:32 am 02 Mar 11

If it did close then we’d pretty much just be back to where we were a couple of years ago. Depending on the financial health of this particular DFO, it may just be sold off rather than closed.

Douche 10:15 am 02 Mar 11

Is Jim Murphy staying there, I wonder?
Pretty bad spot for trade, driving out there was almost like doing a day trip-big effort for nothing.

buzz819 10:06 am 02 Mar 11

sid said :

futto said :

(slow clap)

I just moved to an area with SupaBarn and was enjoying the diversity of stock compared with Woolies. Damn.

If we are left with just Westfields, Woolies and Coles, wouldn’t they be in the “too big to fail” category. We need better legislation to protect us from these companies failing or abusing the monopolies they have because clearly the laws and regulations we have are not working.

Correct me if I’m wrong, but it’s just the Supabarn at the airport closing isn’t it?

Yeah, just that one, I believe it is closing because Costco is moving in…

sid 9:42 am 02 Mar 11

futto said :

(slow clap)

I just moved to an area with SupaBarn and was enjoying the diversity of stock compared with Woolies. Damn.

If we are left with just Westfields, Woolies and Coles, wouldn’t they be in the “too big to fail” category. We need better legislation to protect us from these companies failing or abusing the monopolies they have because clearly the laws and regulations we have are not working.

Correct me if I’m wrong, but it’s just the Supabarn at the airport closing isn’t it?

futto 9:37 am 02 Mar 11

(slow clap)

I just moved to an area with SupaBarn and was enjoying the diversity of stock compared with Woolies. Damn.

If we are left with just Westfields, Woolies and Coles, wouldn’t they be in the “too big to fail” category. We need better legislation to protect us from these companies failing or abusing the monopolies they have because clearly the laws and regulations we have are not working.

antycbr 9:31 am 02 Mar 11

Not quite, Canberra Centre is owned by the Queensland Investment Corporation.

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