Does zero-alcohol have to mean zero fun?

Lottie Twyford 21 June 2021 9
Two women chatting and having a drink at corporate event

Non-alcoholic Altina Drinks were enjoyed at a recent Canberra Innovation Network event. Photo: Altina Drinks.

During the course of Alan Tse’s life, his relationship with alcohol has turned 180 degrees.

From a young man immersed in the fast-paced, heavy drinking culture of financial consulting, he’s now running a successful business that advocates for alcohol-free drinks to be included in corporate celebrations and life more broadly.

“Back then, I thought I was living the dream,” he says. “Hard work was rewarded with good quality alcohol, and big nights out with all drinks paid for was how we relaxed after a week of hard slog.”

Alan acknowledges that nobody ever forced him to drink, but there was social pressure to attend after-hours events and participate in celebrations.

Office gifts of wine or whiskey were often presented to colleagues by senior staff members.

One instance that sticks with Alan occurred after he had decided to cut back on alcohol for health benefits.

“I’d just been offered a promotion – as had several other colleagues – and we all hung back after hours to celebrate, but I’d made the choice not to drink on this occasion,” he says.

“One of my bosses passed a comment about me not drinking, and although it wasn’t rude, there was the clear undercurrent that I was not acting in a suitable way – as though I wasn’t appropriately ‘pleased’ enough by the news to pick up a beer and join in on the occasion.”

Alan says there is a problem when people are forced to provide justification for the simple choice not to have a drink.

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When he gave up drinking altogether, he was initially taken aback by not only the comments he would hear, but by the lack of options available for non-drinkers.

For example, he explains, in consulting, there are a lot of functions to attend at big venues around Canberra such as Parliament House or the Arboretum.

“Tickets for such events are upwards of $200 so it’s unreasonable to suggest that non-drinkers should be expected to replace the usual fine wines and whiskeys with a couple of glasses of Coke,” says Alan.

“There are only so many lemonades someone can drink before feeling like a kid sitting at the adults’ table.”

Alan Tse holding Altina Drinks beverage

Alan Tse, co-founder of Altina Drinks. Photo: Alan Tse/Altina Drinks.

And so the idea for Altina Drinks was born.

Alan and Dr Christina De Lay wanted to create great tasting, low-sugar adult drinks simply without the alcohol component.

He says the experience of drinking something decent is why we raise a glass of Champagne at a wedding, and these moments don’t necessarily have to be lost if somebody chooses not to consume alcohol.

Providing non-alcoholic beverage options is also a way of ensuring everybody is included in celebrations, including those who don’t drink due to cultural or religious beliefs.

For Alan, a recent highlight was seeing the Canberra Innovation Network (CBRIN), with which Altina Drinks is heavily involved, make the choice to go alcohol-free at its events.

“CBRIN is all about new, fresh ideas and making memorable connections,” he says. “At some point they decided alcohol didn’t need to be a part of this.”

So instead of the usual wine, beer and soft drinks, CBRIN opted to serve a range of Altina Drinks alongside water.

Altina Drinks boasts a large range of zero-proof craft cocktails and alcohol-free wine, which can be ordered online or purchased from a number of stockists in Canberra.

For more information, visit here.

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9 Responses to Does zero-alcohol have to mean zero fun?
Ash Lenton Ash Lenton 9:08 am 16 Jun 21

Fruity soda only $20 a bottle! Where can I buy it!?

Tyson Powell Tyson Powell 7:42 am 15 Jun 21

Tyler Greening look at him doing so much more

Sarah L Yoong Sarah L Yoong 7:31 am 15 Jun 21

Great story which many of us can relate to. Well done Alan!

John Taylor John Taylor 11:33 pm 14 Jun 21

The most powerful part of this story is that the business opportunity arose as a result of our alcohol culture - which is not a healthy one. Clearly there is a market for this and it seems more broadly non alcoholic choices beyond lolly water are gaining in appeal. Good on him.

Joanne McRae Joanne McRae 10:07 pm 14 Jun 21

Is there somewhere to taste this before buying?

Nathan Lofthouse Nathan Lofthouse 10:01 pm 14 Jun 21

Never drank. Easier to act drunk. Cheaper too.

Samuel Gordon-Stewart Samuel Gordon-Stewart 9:31 pm 14 Jun 21

As someone who decided to stop drinking about a decade ago, I don’t really see a need for non-alcoholic versions of alcoholic drinks. I’m perfectly happy with my cup of coffee or tea but I also don’t need to be holding a drink to have a conversation.

Colin Ball Colin Ball 9:26 pm 14 Jun 21

Drinking at work or work functions isn't appropriate in my eyes. Call me a Karen but there is a time and place and work isn't it. Too much drama and emotions can occur after a few drinks plus add in a guy or 2 who think they are a UFC fighters after a few drinks and it's a recipe for disaster, good way to ruin business and professional relationships.

Shay Daisy Shay Daisy 3:04 pm 14 Jun 21

Absolutely love Altina drinks! Such a delicious alternative to alcohol and no sugar. Delivery in canberra is also a massive bonus. Thank you Alan and Christina.

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