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How Zango is bringing much-needed competition to the property listing market

Karyn Starmer 19 February 2020
Zango Bus

The Zango Bus is serving free Goodberry’s frozen custard around Canberra. Photo: Supplied.

With the support of Canberra’s real estate industry and one of the biggest advertising campaigns the city has ever seen, Zango has burst onto the scene as a locally owned and run property listing site.

The new real estate portal has been developed collaboratively by a group of local real estate agents, backed by experienced local operators. Zango is aimed at buyers and sellers, renters and landlords, with a distinctive Canberra feel.

In its first two weeks of launching, Zango reports the site had almost 400,000 views. Zango Chief Executive Officer Ian Keogh says this is a great result for the site.

“We are a small, Canberra-based business that has been deliberately established by the local real estate community for the benefit of all Canberrans. This is a great start that we aim to build upon,” Keogh said.

Keogh says Zango’s ambitions extend beyond delivering a great website.

“Our mission is to provide great service and resources to make a positive impact in the Canberra community. Zango is injecting genuine competition into the Canberra market, putting downward pressure on fees while delivering innovation. We estimate that we can save the Canberra community over $10 million in listings fees next year alone.”

Zango CEO Ian Keogh

Zango CEO Ian Keogh on stage with Bianca Way, Graeme Dobell, Holly Komorowski and Cris O’Brien at ShowRoom Canberra at Exhibition Park last weekend. Photo: Supplied.

Agents are reporting good results with their early listings on Zango.

Real Estate Agent Sandy Morris from One Agency in Kambah says she is thrilled with the new site.

“People are already realising that Zango it is the new fresh face of real estate in the ACT,” Morris said.

“Real Estate is very different state by state, and Canberra is a unique market. When Allhomes was acquired by Domain we noticed a big difference – the site became less suited to our market and generic. What might work for Sydney or Melbourne property will not work for us here in Canberra. On top of that, we were no longer getting any help from them, there was no support and they just kept putting the price of listings up. There needed to be a change.

“Zango is an industry-based business, we know what people want and we can now provide the service that they want.”

Berkely Residential Real Estate Director Bill Lyristakis said he was surprised at the early response.

“I personally had more enquiries through Zango in the first week than any of the other real estate portals. It has a simple clean look and is very fast and easy to navigate, this is some of the feedback I have been getting.

“Zango is offering an inexpensive and very real alternative for Canberra’s home sellers and landlords. We hope that with Zango now a true alternative for Canberran’s, the costs for home owners and landlords will become more competitive.”

Find more at Zango.

Canberra Real Estate Agents

Canberra Real Estate Agents are reporting good interest in Zango listings. Photo: Supplied.

Region Media’s Co-CEOs Tim White and Michael McGoogan are shareholders in Zango.

This is a sponsored article, though all opinions are the author’s own. For more information on paid content, see our sponsored content policy.


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