Investors hop into Heaps Normal’s capital raising

Lucy Ridge 11 January 2022 14
Three men with beers

Ben Holdstock, Andy Miller and Pete Brennan met while working in the craft beer industry and founded Heaps Normal together with surfing pro Jordy Smith. Photo: Supplied.

Canberra start-up Heaps Normal has hit the big time, with the team just clinching an $8.5 million investment.

The brewers led a Series A funding round and within a week had successfully snapped up high profile investors like Who Gives A Crap CEO and founder Simon Griffiths, managing partner of Athletic VC Matt de Boer, and executive director of Tripple Bec Milgrom.

These investors have been active in the world of impact and culture-based ventures.

Heaps Normal has been at the forefront of cultural conversations around mindful drinking and alcohol consumption within the hospitality industry. As CEO Andy Miller recently told Region Media, they’re confident that this is only the beginning.


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“This is not a passing trend!” Andy says.

“Countries in Europe, like Germany, have been brewing really great non-alcoholic beers for a long time … Seeing that consumers in those markets are also demanding these kinds of options show us that Australia is playing catch up.”

Man in brewery with beer

Andy Miller found that other non-alcoholic options on the market just didn’t hit the spot. Photo: Supplied.

It’s a big win for a business that launched only 16 months ago, in the middle of a pandemic, no less!

But Andy suggests that lockdowns may have prompted more people to become a little more mindful about their alcohol consumption as they found themselves stuck at home.

I think that’s been a trigger for a lot of people to reassess their alcohol consumption while being stuck at home. I think that’s brought a lot of people to Heaps Normal.”

The founders of Heaps Normal were also recently recognised for their efforts in creating a better drinking culture with their inclusion in the Good Weekend Magazine’s list of Who Mattered 2021.

Tin of Heaps Normal

Andy says they’re not trying to make people quit drinking entirely, just to be more mindful. Photo: Supplied.

The new funding will allow the team to expand their operation and increase production. They’re planning to add a new beer style to their range in early 2022 and have ambitions to build what they believe will be Australia’s largest dedicated non-alcoholic brewery. With this increase in production, they’re aiming for 20 per cent of the non-alcoholic beverage market.

“Australia has really come a long way with non-alcoholic options. Whether you’re sober or still enjoy a few beers, you can go back to the pub and have a drink with your mates and enjoy it without going overboard.”

We’ll raise a Heaps Normal beer to that!

For more information, visit Heaps Normal.


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14 Responses to Investors hop into Heaps Normal’s capital raising
Alee Gee Alee Gee 9:13 pm 20 Dec 21

Such a great beer! Thanks gents!

Peter Quinn Peter Quinn 8:36 am 20 Dec 21

One of my best sellers

Jason Moxham Jason Moxham 9:09 pm 19 Dec 21

Awesome, love this beer. Well done 🍻🍻.

Luke Martin Luke Martin 9:06 pm 19 Dec 21

Thanks mate. Am going to grab some.

Richard McShane Richard McShane 3:15 pm 19 Dec 21

Luke Martin. This is them!

Hilary McClure Hilary McClure 8:39 am 19 Dec 21

I love this beer! 👏🏻

Lachlan John Lachlan John 7:23 am 19 Dec 21

Lauren Knobel with all the marketing I do for these guys I should get a slice

Shane Jasprizza Shane Jasprizza 10:08 pm 18 Dec 21

A great drop, but they don’t brew in Canberra.

Cathy Davies Cathy Davies 9:39 pm 18 Dec 21

Had some the other day for the first time and I thought it was great! Well done to brew such a delicious drop without the alcohol.

Ted Eliott Ted Eliott 9:37 pm 18 Dec 21

Every restaurant and bar in Canberra should stock Heaps Normal to support these locals and those of us who want a beer without the alcohol. Good luck!

    Darren Sault Darren Sault 10:09 pm 18 Dec 21

    Ted Eliott I think you’ll find a lot of them now do. It’s a great drop, and you can drive home! I couldn’t drink when I had blood clots - but now I still keep them in he fridge for the nights you don’t want a drink, but still want a beer.

Claire Hirschfeld Claire Hirschfeld 9:28 pm 18 Dec 21

Brilliant !

Brent Hampton Brent Hampton 7:58 pm 18 Dec 21

Daniel Groat is that Fisher😂

David Tredinnick David Tredinnick 6:27 pm 18 Dec 21

And it’s a brilliant drop.

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