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Liberals open the election fight with a two minute attack ad

By johnboy - 4 June 2012 32

The Liberals opened the election campaign tonight with a 2 minute attack ad on WIN News which we hear sells for around $2,000.

$2 grand isn’t that much in the course of an ad campaign but to blow it in one go, particularly after a lengthy segment and with station promos sending the audience off to the toilet, it’s a big thing to go in one shot.

You can see the ad above. It makes some sound points, but I have some problems with it:

    — It’s using some very cheap emotional manipulation. Works for masterchef but drives me up the wall having the music telling me what to feel.
    — There’s a big dollop of American campaigning. If we had voluntary voting I’d believe there was more validity in apeing septic methods. We do not, I do not.
    — The secret meeting point is very dangerous (about health data manipulation). Our understanding is the issue was flagged in a regularly scheduled meeting.
    — There’s no indication whatsoever of what the Liberals propose to do better.

But there you go, we’re off to the races.

UPDATE 04/06/12 20:48: And now they’re following it up with an even longer video propagated over twitter:

katy gallagher

What’s Your opinion?


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32 Responses to
Liberals open the election fight with a two minute attack ad
Mysteryman 7:32 am 05 Jun 12

I’m looking forward to an equivalent post from JB where he points out the “problems” with a Labor ad, if they ever get around to making one.

JC 7:15 am 05 Jun 12

bd84 said :

I see nothing wrong with it. You hardly notice or hear the music in the background and it doesn’t do anything other than tell the facts as reported, not cheap gutter politics that I’m sure will come later. Yes it’s not a campaign ad to promote the Liberals’ policies, but it’s not supposed to be.. It’s supposed to be getting people to think about the s***hole Labor has dug this place into. Will it work? Maybe not, but it’s an adult way of getting through to the idiots who keep voting for more of the same..

I’m sure Labor’s comeback will be about Zed’s timesheets.. it’s about all they’ve got to attempt to hang on.

Maybe us idiots who keep voting for more of the same have memories of when the libs were last in power, did they do any better? As for this time I am not going to vote for the libs because things are ‘so bad’ with Labor as the libs keep constantly pointing out. I will only vote for the libs if they stop their constant whinging and show me how and what they are going to do better. However whinge whinge and whinge is all they can do so not vote from this idiot.

rosscoact 5:41 am 05 Jun 12

bd84 said :

I’m sure Labor’s comeback will be about Zed’s timesheets.. it’s about all they’ve got to attempt to hang on.

Could be the Libs problem, no visibility let alone alternative policies (credible or otherwise)

Mr Gillespie 2:46 am 05 Jun 12

Waste of money this ad is, ay?

Labor are a waste of money!!!

They waste our money by forcing us to buy our shopping bags!

c_c 2:28 am 05 Jun 12

bd84 said :

I see nothing wrong with it. You hardly notice or hear the music in the background and it doesn’t do anything other than tell the facts as reported, not cheap gutter politics that I’m sure will come later.

It’s cheap, it’s gutter, it has no more integrity than the worst Andrew Bolt or Michael Moore can come up with. Of course you barely hear or notice the music, it’s intended as a subliminal tool.
But worst of all is it says nothing about what the Libs will do, or would have done. It just rabbits on about the past with no ideas for the future.

Best way I can think of to put this ad down is to use the Libs against themselves:
“The more you talk about the past, the more you proclaim your embarrassment about the present and the fact you have nothing to say about the future.” (John Howard, 1995)

somewhere_between_bu 11:46 pm 04 Jun 12

The NSW Nationals can beat that, 10 minutes, on the ABC, in the ACT!!

No matter where you are, it’s always a choice between a giant douche, and a turd sandwich. If it wasn’t for Gungahlin Al running in my area, I would be donkey voting, I’m already doing so in 2013.

bd84 11:25 pm 04 Jun 12

I see nothing wrong with it. You hardly notice or hear the music in the background and it doesn’t do anything other than tell the facts as reported, not cheap gutter politics that I’m sure will come later. Yes it’s not a campaign ad to promote the Liberals’ policies, but it’s not supposed to be.. It’s supposed to be getting people to think about the s***hole Labor has dug this place into. Will it work? Maybe not, but it’s an adult way of getting through to the idiots who keep voting for more of the same..

I’m sure Labor’s comeback will be about Zed’s timesheets.. it’s about all they’ve got to attempt to hang on.

Diggety 9:54 pm 04 Jun 12

Best election ad I’ve ever seen: http://www.youtube.com/watch?v=CGMjyA5c5sU

Primal 9:48 pm 04 Jun 12

farnarkler said :

Almost worth getting a few people to put in some money and doing an ad telling the libs to stick their heads up their arses.

I think the Libs are waaaay ahead of you on that one. Seriously, what sort of Dodgy Brothers Marketing 101 course did they find that convinced them a two-minute political ad was a good idea?

farnarkler 9:09 pm 04 Jun 12

A grand a minute eh? Almost worth getting a few people to put in some money and doing an ad telling the libs to stick their heads up their arses.

c_c 9:03 pm 04 Jun 12

Everyone notice the quick photo inserted towards the end of Gallagher and Gillard smiling together, even though the ad never actually mentioned the federal government or Gillard.

Inspired bit of sneaky guilt by association, inspired of course by http://www.youtube.com/watch?v=Io9KMSSEZ0Y

zippyzippy 8:57 pm 04 Jun 12

Showing their enemies walking in slow motion – so classy.

‘secret meeting’ – Huh?

Also it makes it sound like the govt might have manipulated data ( the old passive voice trick), but my understanding was it was a rogue hospital staffer.

That thing about blocking a ‘board of inquiry’ – I thought an investigation was established it was just a different form to board of inquiry?

Anyway, that’s enough for now.

Thumper 8:56 pm 04 Jun 12

It makes some very valid points, but really, after 20 seconds people will zone out.

Complete waste of money.

PantsMan 8:47 pm 04 Jun 12

This, my friends, is gonna be D.I.R.T.Y.

buzz819 8:44 pm 04 Jun 12

I watched it an had a bit of a chuckle at a couple of bits in it.

Can’t wait for the Labor response, how they aren’t in bed with the Greens etc.

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