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Liberals open the election fight with a two minute attack ad

By johnboy 4 June 2012 32

The Liberals opened the election campaign tonight with a 2 minute attack ad on WIN News which we hear sells for around $2,000.

$2 grand isn’t that much in the course of an ad campaign but to blow it in one go, particularly after a lengthy segment and with station promos sending the audience off to the toilet, it’s a big thing to go in one shot.

You can see the ad above. It makes some sound points, but I have some problems with it:

    — It’s using some very cheap emotional manipulation. Works for masterchef but drives me up the wall having the music telling me what to feel.
    — There’s a big dollop of American campaigning. If we had voluntary voting I’d believe there was more validity in apeing septic methods. We do not, I do not.
    — The secret meeting point is very dangerous (about health data manipulation). Our understanding is the issue was flagged in a regularly scheduled meeting.
    — There’s no indication whatsoever of what the Liberals propose to do better.

But there you go, we’re off to the races.

UPDATE 04/06/12 20:48: And now they’re following it up with an even longer video propagated over twitter:

katy gallagher

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Liberals open the election fight with a two minute attack ad
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Agnes 4:50 pm 05 Jun 12

somewhere_between_bundah_and_goulburn said :

The NSW Nationals can beat that, 10 minutes, on the ABC, in the ACT!!

No matter where you are, it’s always a choice between a giant douche, and a turd sandwich. If it wasn’t for Gungahlin Al running in my area, I would be donkey voting, I’m already doing so in 2013.

Umm…I think you will find that ABC don’t allow for paid political advertising but that they allow all political parties to make a public announcements during elections. Also that the ABC in Canberra is the news centre for South-Eastern NSW. Just saying.

JC 3:00 pm 05 Jun 12

VYBerlinaV8_is_back said :

Tony Abbott’s negativity reminds me a lot of Simon Crean about 10 years ago.

The current crop of pollies are, by and large, not much chop. There are a few (rare) exceptions.

Yep and thank god Labor got rid of him pretty quick.

JC 2:59 pm 05 Jun 12

PS Also take my hat off to the NSW (Liberal) Health Minister Jillian Skinner for her comments the other day in relation to the women who had to be taken to QLD to have tripplets. Good to see a minister saying it as it is. However what is rather ironic is when in opposition she had a whinge about a very similar issue and highlighted it as a Labor failing. So guess once in power they realise things are not as easy as they may seem, and sometimes reality is far more important that negative headlines.

Think the ACT libs may find their promise to install cashless parking meters for $210,000 will come up short if they get in power. Labors promise of $300,000 in the budget to examine options is more realistic, plus then of course the cost to buy and install, whereas read the libs and $210k is the cost for 20 of them. Hmm maybe that’s how much they cost, but you need to include a whole heap of other costs including studies, but then again I guess they don’t have the power of public servants to cost their policies, so will just pluck them from their bum, or do as Abbott did and use a shonky accountant.

JC 2:43 pm 05 Jun 12

Mysteryman said :

Ah yes, “Tony Abbott is negative. He doesn’t have policies” – the cry of the closet Labor voter too ashamed to admit that they are responsible for one of the least liked Prime Ministers, and lowest polling governments we’ve ever seen.

The ad (while quite poorly produced – yes, the music is terrible) makes some good points. It’s normal in an election campaign to point out the problems with your opponents. Have you forgotten EVERY election campaign that preceeded this one? Both sides do it.

I’m of the opinion that the Libs could have the greatest policies in history (of course they won’t, though) and you still wouldn’t vote for them.

Gillard may well be the least liked, not surprising the press she gets, however at the end of the day she has got on with the job and put through some very good policy with a minority government. So cannot be all that bad. But suppose you don’t hear about that, all you hear are leadership battles (which I have no doubt are beat ups by the media) and Craig Thomson and Peter Slipper.

But getting back to Canberra, the point still remains. If the libs want me to vote FOR THEM they need to tell me why, not tell me why I should not vote for LABOR. Pretty simple really, especially when in the grand scheme of things the ACT is running pretty well.

And yes whilst at present I am strongly in the Labor camp both in the ACT and federally, this hasn’t always been the case. When I lived in NSW I voted for Liberals in the 1995 state election (they lost of course) and I also voted Liberal in the 1998 Federal election in the seat of Fraser because I supported the GST, though the person I voted for didn’t get in but Howard clearly did.

Jim Jones 2:38 pm 05 Jun 12

VYBerlinaV8_is_back said :

Tony Abbott’s negativity reminds me a lot of Simon Crean about 10 years ago.

The current crop of pollies are, by and large, not much chop. There are a few (rare) exceptions.

+1

Anyone who’s half-decent is either weeded out or ground down by the party machine.

Most of the Federal independents seem to be pretty good IMHO. Tony Windsor in particular always strikes me as an intelligent pragmatist.

VYBerlinaV8_is_back 2:20 pm 05 Jun 12

Tony Abbott’s negativity reminds me a lot of Simon Crean about 10 years ago.

The current crop of pollies are, by and large, not much chop. There are a few (rare) exceptions.

Jim Jones 2:06 pm 05 Jun 12

Mysteryman said :

Ah yes, “Tony Abbott is negative. He doesn’t have policies” – the cry of the closet Labor voter too ashamed to admit that they are responsible for one of the least liked Prime Ministers, and lowest polling governments we’ve ever seen.

To be fair, a lot of members of the Liberal party have expressed problems with the relentless negativity and lack of policy of Tony Abbot.

He has a voter popularity ranking that’s roughly on par with a brutal case of syphilis (even lower than “least liked Prime Minister” you mentioned … LOL).

The understood role of the opposition is to hold the government of the day to account. They should not be considered an ‘alternative government’; given that they don’t have access to the full mechanisms and expertise of the public service in order to determine policy. But they are expected (at very least) to have a few coherent policies to offer. There’s a difference between ‘holding the government to account’ and acting contrary to the best interests of the nation for a bare-faced power bid.

Also, you’re a died in the wool Liberal voter. Anyone who’s spent the slightest amount of time on this forum knows that. It’s a little rich to be crying claims bias given your own, completely obvious bias.

I have no doubt that you’ll whinge about this post and post the usual Liberal party talking points (perhaps with a few ra ra ra communist ra ra ra bits chucked in for good measure). I can’t wait.

Mysteryman 1:47 pm 05 Jun 12

JC said :

FD10 said :

Wow, despite most of the ignorant comments here, this one takes the cake. The Opposition is supposed to ‘bag out’ the Government, it’s in their job description of holding the Government accountable. And to everyone whinging that ‘all it does is attack, it doesn’t list their own policies’, maybe you should consider the bigger picture as this is the first ad of a campaign and you’ll probably be hearing more about their own policies within the next few months.

In my opinion, however, I think their platform will be effective – that you can’t screw it up as much as the current Government. Of course that’ll piss off the hardcore ’til-death’ ALP supporter (as is so obvious in this thread), but then again they’re not the target of this ad.

Swinging voters are smart voters. Safe seats (or safe electorates) are doomed for failure in a democratic system.

BULLS***. Taken from Tony Abbotts new politics for dummies book. After all if he can than anyone can.

For one the name opposition is just that, it’s a name given to the side that doesn’t form government. It doesn’t mean they are there to oppose all and sundry or in the case of Abbott to basic make an arsehole of himself in an attempt to stop the government from governing. Though must admit it isn’t working because Federally Labor and their minority government have managed to put through a record number of bills.

To me the role of the opposition is to provide an alternative, and frankly with the constant whinging the libs in Canberra have done without any real direction of how they will do any better there is not a hope in hell that I will vote for them. I want them rather than whinging to come up with a realistic alternative and convey that to me, not just during an election campaign but during the whole stint in opposition. Indeed IMO their campaign has started on the wrong foot for me with just more of the same, so unless they change tact very fast I will be voting for more of the same.

Ah yes, “Tony Abbott is negative. He doesn’t have policies” – the cry of the closet Labor voter too ashamed to admit that they are responsible for one of the least liked Prime Ministers, and lowest polling governments we’ve ever seen.

The ad (while quite poorly produced – yes, the music is terrible) makes some good points. It’s normal in an election campaign to point out the problems with your opponents. Have you forgotten EVERY election campaign that preceeded this one? Both sides do it.

I’m of the opinion that the Libs could have the greatest policies in history (of course they won’t, though) and you still wouldn’t vote for them.

JC 12:48 pm 05 Jun 12

FD10 said :

Wow, despite most of the ignorant comments here, this one takes the cake. The Opposition is supposed to ‘bag out’ the Government, it’s in their job description of holding the Government accountable. And to everyone whinging that ‘all it does is attack, it doesn’t list their own policies’, maybe you should consider the bigger picture as this is the first ad of a campaign and you’ll probably be hearing more about their own policies within the next few months.

In my opinion, however, I think their platform will be effective – that you can’t screw it up as much as the current Government. Of course that’ll piss off the hardcore ’til-death’ ALP supporter (as is so obvious in this thread), but then again they’re not the target of this ad.

Swinging voters are smart voters. Safe seats (or safe electorates) are doomed for failure in a democratic system.

BULLS***. Taken from Tony Abbotts new politics for dummies book. After all if he can than anyone can.

For one the name opposition is just that, it’s a name given to the side that doesn’t form government. It doesn’t mean they are there to oppose all and sundry or in the case of Abbott to basic make an arsehole of himself in an attempt to stop the government from governing. Though must admit it isn’t working because Federally Labor and their minority government have managed to put through a record number of bills.

To me the role of the opposition is to provide an alternative, and frankly with the constant whinging the libs in Canberra have done without any real direction of how they will do any better there is not a hope in hell that I will vote for them. I want them rather than whinging to come up with a realistic alternative and convey that to me, not just during an election campaign but during the whole stint in opposition. Indeed IMO their campaign has started on the wrong foot for me with just more of the same, so unless they change tact very fast I will be voting for more of the same.

Comic_and_Gamer_Nerd 12:37 pm 05 Jun 12

FD10 said :

Comic_and_Gamer_Nerd said :

Anyways, liberals are morons. I’m so sick of them bagging out labour and greens yet never talking about their own policies. I think they would do much better to give zed the arse and let Hanson have a go at leader.

Wow, despite most of the ignorant comments here, this one takes the cake. The Opposition is supposed to ‘bag out’ the Government, it’s in their job description of holding the Government accountable. And to everyone whinging that ‘all it does is attack, it doesn’t list their own policies’, maybe you should consider the bigger picture as this is the first ad of a campaign and you’ll probably be hearing more about their own policies within the next few months.

In my opinion, however, I think their platform will be effective – that you can’t screw it up as much as the current Government. Of course that’ll piss off the hardcore ’til-death’ ALP supporter (as is so obvious in this thread), but then again they’re not the target of this ad.

Swinging voters are smart voters. Safe seats (or safe electorates) are doomed for failure in a democratic system.

So by your logic, we should vote for the party who is better at talking poo or digging up dirt about the other, rather than who has the best policies. Wonderful thinking, Einstein.

As I said, morons.

Diggety 11:42 am 05 Jun 12

FD10 said :

Swinging voters are smart voters. Safe seats (or safe electorates) are doomed for failure in a democratic system.

Exactly.

FD10 11:10 am 05 Jun 12

Comic_and_Gamer_Nerd said :

Anyways, liberals are morons. I’m so sick of them bagging out labour and greens yet never talking about their own policies. I think they would do much better to give zed the arse and let Hanson have a go at leader.

Wow, despite most of the ignorant comments here, this one takes the cake. The Opposition is supposed to ‘bag out’ the Government, it’s in their job description of holding the Government accountable. And to everyone whinging that ‘all it does is attack, it doesn’t list their own policies’, maybe you should consider the bigger picture as this is the first ad of a campaign and you’ll probably be hearing more about their own policies within the next few months.

In my opinion, however, I think their platform will be effective – that you can’t screw it up as much as the current Government. Of course that’ll piss off the hardcore ’til-death’ ALP supporter (as is so obvious in this thread), but then again they’re not the target of this ad.

Swinging voters are smart voters. Safe seats (or safe electorates) are doomed for failure in a democratic system.

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