10 February 2021

Massive annual warehouse sale at Farrah's Liquor Collective is back

| Neha Attre
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Matt Farrah at Farrah's Liquor Collective

Matt Farrah from Farrah’s Liquor Collective delivering beverage expertise at his Fyshwick store. Photo: Supplied.

After a festive summer, February may not be the month to be thinking about drinking more, but Matt Farrah has been busy restocking the shelves at Farrah’s Liquor Collective for the year ahead and getting ready for his now-famous annual warehouse sale. With big discounts on already discounted quality wines and craft beers, this is the perfect time to stock up but there is one catch – it is for one day only, Saturday, 13 February.

Farrah’s Liquor Collective started in 2019, with owner Matt Farrah’s goal to work with small producers of wine, beer and spirits to expand their reach into the Canberra market and bring a wider range of products to the capital.

“It has always been the plan to help small producers and businesses and give them a platform to enter into the Canberra market and sell their products at the store,” he says.

“We deal with winemakers, distillers and brewers directly and cut out the people in the middle so that we can have the best prices on these high-quality products.

“The upcoming sale is a great opportunity to buy stock for the next celebration, and will give buyers a chance to get 20 per cent off the already discounted prices on wine bottles in the store.”

READ ALSO Farrah’s Liquor Collective: Championing local small business through new wholesale operation

Located in Fyshwick, Farrah’s Liquor Collective is spread across a massive 2400 square metre warehouse and boasts of a growing range of wines, spirits and beer.

“We are building the largest range of cold craft beer in Canberra,” says Matt. “At the moment, we have products from 33 breweries in the store.”

The best bit about Farrah’s Liquor Collective is that customers can taste before they buy and the warehouse sale is a great chance to taste around 200 different products curated for the big event, as well as get a 20 per cent discount on four-packs and six-packs of beer.

For those that cannot make it into the Fyshwick warehouse on Saturday, the sale is also available for online customers from 9:00 am to midnight with delivery within 48 hours.

Matt is promising a day of festivities, including an opportunity to win a scooter from Pushys (valued at $900) if you buy 12 bottles or more in store on the day.

Farrah’s Liquor Collective Massive Warehouse Sale is on this Saturday, 13 February, from 9:00 am to 6:00 pm at 8 Townsville Street, Fyshwick. Shop online or check out their incredible range of wine, beer and top-shelf spirits at farrahsliquorcollective.com

Farrah's Liquor Collective

Farrah’s Liquor Collective supports the producer and passes on savings directly to the customer. Photo: File.

This is a sponsored article, though all opinions are the author’s own. For more information on paid content, see our sponsored content policy.

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