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New Canberra Hospital Branding. Choose a logo! [With Poll]

By Leinna 28 November 2011 45

ACT Health and the Canberra Hospital are designing a new brand:

Branding of the TCH&HS group is an important step in developing our image, reputation and identity. These are vastly important parts of any organisation in assisting with research, public awareness, recruitment & retention and fundraising and it is our hope that it will provide a strong brand that the community can identify with and support.

They are encouraging community feedback on three possible options which can be found here.

If you’re interested, the current logo is:

logo

You can direct feedback to ACT Health at HealthACT@act.gov.au


ED – OK so here are the three options:

Option 1

option 1


Option 2

option 2


Option 3

option 3


Of the Canberra Hospital logo options I like...

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45 Responses to
New Canberra Hospital Branding. Choose a logo! [With Poll]
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Chop71 1:56 pm 05 Dec 11

Spend a little bit more time on surgery rather than designing a logo to make you look good. I do recall the ACT government missing that federal funding due to not meeting targets.

Will a new logo improve performance ……. I doubt it

androo 1:50 pm 05 Dec 11

is it just me that finds Option 2 something of an anaemic Microsoft Office logo?
http://techgenie.com/wp-content/uploads/ms-office-logo.jpg

wildturkeycanoe 5:47 am 02 Dec 11

I always thought a large red cross was more of a distinctive logo for a hospital. These alternatives will leave newcomers wondering where to look for medical assistance.

dpm 9:03 pm 01 Dec 11

Leinna said :

So how do we give this feedback on to the hospital?

Well, according to the OP:
‘You can direct feedback to ACT Health at HealthACT@act.gov.au
…unless i’ve missed something!

Leinna 7:13 pm 01 Dec 11

So how do we give this feedback on to the hospital?

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