Skip to content Skip to main navigation

Community

Charity and fundraising auctions for the Canberra community

New Canberra Hospital Branding. Choose a logo! [With Poll]

By Leinna - 28 November 2011 45

ACT Health and the Canberra Hospital are designing a new brand:

Branding of the TCH&HS group is an important step in developing our image, reputation and identity. These are vastly important parts of any organisation in assisting with research, public awareness, recruitment & retention and fundraising and it is our hope that it will provide a strong brand that the community can identify with and support.

They are encouraging community feedback on three possible options which can be found here.

If you’re interested, the current logo is:

logo

You can direct feedback to ACT Health at HealthACT@act.gov.au


ED – OK so here are the three options:

Option 1

option 1


Option 2

option 2


Option 3

option 3


Of the Canberra Hospital logo options I like...

View Results

Loading ... Loading ...

What’s Your opinion?


Post a comment
Please login to post your comments, or connect with
45 Responses to
New Canberra Hospital Branding. Choose a logo! [With Poll]
Holden Caulfield 3:52 pm 28 Nov 11

DarkLadyWolfMother said :

They all look like student attempts at the idea. Though I have to say, the first one is the most crap.

You’ve obviously not seen many attempts at typography by students. These aren’t brilliant by any means, but they’re better than what most students turn out.

creative_canberran 3:45 pm 28 Nov 11

FFS? What is it with Labor and the english language? They seem determined to use more words than necessary for anything they can. Hospital and Health Services… agh.

Waiting For Godot 3:39 pm 28 Nov 11

Waiting For Godot said :

Option 1 is stupid with its plus sign indicating “positive”. Not the right thing to convey if you are having an AIDS or PSA test.

Option 3 also has the positive plus sign. Do the designers of these logos have any knowledge of medical matters at all?

Waiting For Godot 3:37 pm 28 Nov 11

Option 1 is stupid with its plus sign indicating “positive”. Not the right thing to convey if you are having an AIDS or PSA test.

DarkLadyWolfMother 3:31 pm 28 Nov 11

They all look like student attempts at the idea. Though I have to say, the first one is the most crap.

Let’s keep the current one and not spend more money on a pretty pointless exercise.

Leinna 3:25 pm 28 Nov 11

If it’s going to be a poll, should we have ‘keep the current logo’ as an option?

Classified 3:24 pm 28 Nov 11

johnboy said :

Classified said :

Why not just have standardised ACT govt branding?

It doesn’t get anyone a long lunch with the creatives?

That would be about the only reason.

Holden Caulfield 3:23 pm 28 Nov 11

Duffbowl said :

I have to ask the question… what’s wrong with the current one?

Apart from it looking like an amateur high school project? Maybe that was the look they were going for.

The new options at least look professional and I want to like Option 2 the most, but the cross looks a bit too fiddly. Option1 has potential, but the proportions are all wrong. Option 3 also has potential, but again, has issues with its proportions, if a bit smaller perhaps the striped cross might not look so busy and cumbersome.

Hard to judge logos properly when we’re not aware of the brief or the objective of introducing a new identity.

johnboy 3:22 pm 28 Nov 11

Classified said :

Why not just have standardised ACT govt branding?

It doesn’t get anyone a long lunch with the creatives?

Classified 3:19 pm 28 Nov 11

Why not just have standardised ACT govt branding?

Holden Caulfield 3:10 pm 28 Nov 11

The answer is clear.

Option 4.

Mysteryman 3:06 pm 28 Nov 11

Wow. I don’t really think any of them are good, but number 2 seemed the best of the lot.

Duffbowl 3:05 pm 28 Nov 11

I have to ask the question… what’s wrong with the current one?

The cynic in me says that it’s a bureaucrat’s attempt to deflect attention from bigger issues, or their way of putting their stamp on things.

johnboy 2:57 pm 28 Nov 11

The bullet is unloved so far.

f4te 2:54 pm 28 Nov 11

Pac-Man FTW!

1 2 3

Related Articles

CBR Tweets

Sign up to our newsletter

Top
Copyright © 2017 Riot ACT Holdings Pty Ltd. All rights reserved.
www.the-riotact.com | www.b2bmagazine.com.au | www.thisiscanberra.com

Search across the site