The first known promotional products date back to 1789 and their prevalence has certainly reached the mainstream today. Open any top kitchen drawer in Canberra and you are likely to find a branded pen – or two! Be it that luxe notebook or a neat travel mug, our favourite branded merchandise is kept near and dear.
But why you ask? Well, the answer the simple. They are useful items, given by businesses we love, whose quality stands the test of time. Want proof? Simply glance across any crowd of weekend sport spectators. Chances are that you will spot at least one hardware store supplied green and red straw hat – or umbrella.
This proud form of brand association is the ultimate form of brand love – a public demonstration of affinity and loyalty. Indeed, any marketer, brand manager, or business owner will appreciate just how important this brand endorsement can be. Not only does it scream support for your brand, most importantly it drives business.
So, if you are looking for some promotion merchandise to brand your own, then you have come to the right place. From tote bags to tech gadgets here is our pick of the best promotional products and merchandise in Canberra.
What makes great promotional products and merchandise supplier?
The best suppliers articulate the essence of your brand into products that attract recipients to your business. While choosing the right supplier is straightforward, it does help to keep an eye out for the following:
- Curated catalogues. In a market flooded with options, the best suppliers carefully curate catalogue options. Presenting the best of selections sourced the world over, they make light work of finding the right one. Importantly, their collections feature a depth and breadth that allows for procurement all under the one roof.
- Flexible customisation. A big benefit that comes with engaging a top tier supplier is the ability to customise a product to your liking. Here, suppliers can tailor items to suit brand colours, integrate logos, watermarks, and more. Some suppliers even offer an in-house design service, allowing you to create a fully bespoke piece of branded merchandise.
- Competitive pricing. While most of us appreciate that quality branded merchandise comes at a price, what really matters is value. Indeed, competitive pricing can be the difference between securing the merchandise you want versus the that which you can afford. Take the time to compare suppliers, considering the best way marketing funds can be spent. See if you can access volume discounts, bundled offers, member benefits and more.
- Reliable & consistent supply. In time, you may wish to place subsequent orders or simply seek a new assortment of promotional products. Either way, it helps if your supplier can deliver upon this request. Here considerations like consistent products and quality levels are key, along with sourcing without any major challenges. This helps to ensure any orders are of the same standard, and timeframe.
- Quality assurance. All leading promotional merchandise suppliers understand the importance of quality. They know that clients seek only the best products executed at standards that accurately reflect their brand. Look for premium products, true to size garments, and durable branding that lasts. Moreover, seek quality assurance wherever possible, be it in citing samples, design proofs, or guaranteed workmanship.
The best promotional products and merchandise in Canberra
Riotact’s editorial team has combed through 20 years of on-site comments to compile a list of the most recommended businesses according to you.
To be listed in our Best of Canberra series, each business needs to have consistently received positive feedback on Riotact and maintain a minimum average of 4/5 stars on both Google and Facebook reviews.
A part of the larger BrandNet Group, Brand Pro is an award-winning design studio that specialises in the creation of promotional product and branded merchandise. Leveraging their thirty-year history, they support public and private enterprise with inspired branding and beautifully crafted products.
As a branding arm, Brand Pro are all about maximising brand value for their clients. Whether it be to raise awareness, shift perception, leverage association or instil loyalty; their range of quality promotional products are highly sought after the region over.
When it comes to range, Brand Pro boasts a comprehensive catalogue featuring all key categories such as stationery and apparel through to lifestyle, technology, and entertainment. From cups and coasters through to pens and pencil cases, their promotional and merchandise range can be created to reflect all your branding needs.
Branding options are equally as impressive, offering coloured items, embroidery, heat vinyl transfer, and screen printing to name but a few. And, with many services completed in-house, Brand Pro offers quick lead times and stringent quality control. Importantly, the Brand Pro team recognise that promotional items are an extension of one’s brand – and must be treated with care.
Having worked with some of Australia’s most trusted and influential brands, Brand Pro’s expertise lies in promotional product alignment, linking selections back to marketing objectives that ultimately achieve results. Their impressive track record includes all levels of government, corporate, charities, community organisations, and sporting bodies. If you are seeking in-house design expertise and phenomenal marketing products to build your brand, look no further than Brand Pro.
Established in 1988 and acquired by Canberra locals Bill and Pamela Slocum in 1993, Paddywhack Promotional Products specialise in the creation of custom merchandise and branded promotional products.
Their extensive product range features the likes of stationary, eco, lifestyle, and sporting items to name but a few. They can also assist with banners, signage, and corporate gifts. Working across private, government, education, and not for profit sectors, they are a great choice.
Chloe Drayton shared this insight on Google, “Great experience dealing with Jason and the team. The stock we ordered looks fantastic, arrived on time and was well priced. Thank you, Paddywack Promotional Products.”
With over twenty-five years combined experience, the team at Capital Prints are one of Canberra’s leading custom apparel and branded merchandise suppliers.
Providing innovative brand solutions across several industries their list of promotional products is extensive. From headwear and apparel through to pens, drinkware, travel, lifestyle and more, their have a range of branding options to help businesses stand out from the crowd.
Amanda Worldon shared the following on Google, “The Team at Capital Prints have done it again, they always provide exceptional service, and the products are always high quality, would definitely recommend.”
Monaro Workwear & Promotional are a local, family run business which services Canberra and surround, along with anywhere in Australia. For over twenty years they have specialised in workwear apparel and promotional merchandise.
Offering business cards, pull up banners and signage, along with stationary, drink bottles, lanyards and badges they have your business needs covered. Their large Fyshwick showroom is open Monday to Friday with countless samples to explore.
As Darko Reljic stated on Google, “All ways the best service and end product. We been using Monaro for a few years now. Recommend them highly.”
Canberra based Promo Concepts specialise in the supply of customised merchandise, promotional products, and branded apparel for businesses and corporations, sports teams, and community organisations.
With literally thousands of items on their books, they have a product to suit every need and market. From compendiums and confectionary all the way through to towels and tech accessories, there are many ways to incorporate your brand. Their Fyshwick based showroom is open by appointment, with their online store servicing the region and beyond.
Mark Edwards had this to say on Google, “Have used the team at Promo Concepts for a few years now and they tick all the boxes... Range, Price, and Speed. Super helpful team and 100% reliable.”
If you are looking for other ways to promote your business check out the best car wrap installers in Canberra.
Your experience with promotional products and merchandise in Canberra
Thanks to our commenters who have provided insightful feedback. If you believe we have got it wrong, please let us know.
Have you had experience with any of the promotional products and merchandise listed above? If so, share your feedback in the comments below.
Frequently Asked Questions
How do promotional products help a business?
Aside from the obvious – reach and awareness – promotional products effectively help to keep your business and brand top of mind amongst your customers. Many marketers agree that this ease of recall increases chances of conversion later down the track which means a new or renewed sale for your business.
What makes a promotional product effective?
Clear branding aside, the most effective promotional products are those which are of use to their recipients. If a product is of use, the recipient is more likely to want to keep and use it. As the nature of business is vast, think of practical items that provide immediate value to your core consumers.
What are the most popular branded merchandise items?
The list of items available in branded merchandise catalogues is lengthy! Often the most popular are simple and useful everyday items like pens, t-shirts, travel mugs, water bottles, notebooks, umbrellas, and tote bags.
Do minimum quantities apply to promotional merchandise?
While promotional merchandise can at times be purchases as single items, the value lies in purchasing in bulk. Often pricing is adjusted to reflect volume – so the more you buy the better the per unit rate. That said, consider your needs and speak to your local supplier for available options.
How can promotional merchandise be customised?
There are many ways to make a promotional item tailored to your brand. From electing the right colours, adding logos, embossing symbols, or a complete custom design the choices are yours! For options that suit your objectives and budget contact your local supplier.