New era in Tuggeranong as the Hyperdome renamed and rebranded South.Point

Lachlan Roberts 10 May 2018 22

The shopping centre in the south of Canberra has been renamed South.Point. Photo: Lachlan Roberts.

If you lived in Canberra in the 1990’s, you’ll probably remember the advertisement announcing that the Hyper-D was the place to be, but from today, the Tuggeranong Hyperdome will have a new look and a new name.

In a new era for Tuggeranong, the shopping centre in the south of Canberra has been renamed South.Point, with an official unveiling of the new brand on Thursday morning (10 May).

South.Point centre manager Jeremy Wilson said the Tuggeranong Hyperdome had grown up with the valley over the last 30 years but it was now time for a makeover.

“We are providing more than just a place to shop, and want to continue to be a friendly, inviting destination,” Mr Wilson said.

“South.Point will be a revitalised heartbeat for the ‘Nappy Valley’, which has now grown up into adulthood.”

Marketing Manager Adam Gill said the new brand and name was created to modernise with the changing market.

“The new name stands for the promise to the community and to our retailers that we will continue to adapt to every change in the market,” Mr Gill said.

“There is a new demographic in Tuggeranong and we wanted to create a brand that we can modernise ourselves with and match the changing market.

“When Tuggeranong was first built, it was a new area and it was a cheap area to live, so a lot of families buying their first home moved here.

“Since then, they have grown up and are now in their mid-50s and all these new younger professionals have moved here so we need to change and adapt to that market.”

Deputy Leader of the Opposition Nicole Lawder was at the launch and was excited about this new venture.

“There is no doubt that Tuggeranong has changed in the 30 years that I have lived here and the Hyperdome has been open, so I think that it is great to see that reflected in the renaming of the Hyperdome,” she said.

“Our demographic has changed and consumer activities have certainly changed, and so have our expectations, so it is exciting to see the revamp.”

Residents will also be able to see and experience tangible changes which include a new alfresco food precinct alongside the centre’s redeveloped Anketell Street front.

A new, centrally-located concierge has already been installed, as well as upgraded bathrooms, a parents room and entrances and fashionably furnished rest areas throughout the centre.

South.Point is hosting three days of events celebrating the rebrand and Mother’s Day, starting on Friday afternoon (11 May) with kids’ activities, and then a full list of events across Saturday and Sunday.

To see a full list of activities, go to their new website.

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22 Responses to New era in Tuggeranong as the Hyperdome renamed and rebranded South.Point
HiddenDragon HiddenDragon 8:42 pm 14 May 18

The demographic may have changed, but when I visit (admittedly only every few months), the busiest shops – certainly in terms of paying customers, not just browsers – seem to be those at the budget-conscious end of the scale. With the squeeze on many household budgets, it probably wouldn’t be smart to get too carried away with up-market aspirations for this centre.

Capital Retro Capital Retro 10:23 am 12 May 18

At least it is permanent unlike some of the “pop-up” nonsense in other areas of our once great city.

Ivan Haider Ivan Haider 6:08 am 12 May 18

You can roll 💩 in glitter but it’s still 💩

Rachel Luc Rachel Luc 4:54 pm 11 May 18

Is it pronounced South dot point?? 🤣 Tuong

    Tim Benson Tim Benson 10:00 pm 11 May 18

    That's what it looks like, but I think it is just Southpoint!

Maddison Farrawell Maddison Farrawell 3:32 pm 11 May 18

no ones gonna call it that

Jason Oneill Jason Oneill 5:37 am 11 May 18

Always was, always will be the hyperdome

John Moulis John Moulis 4:48 am 11 May 18

Westfield, South Point. Hmmm, I see a pattern developing here…

Gabriel Spacca Gabriel Spacca 1:47 am 11 May 18

But I live in the Lanyon area. It’s NorthWest.point for us.

Justin Watson Justin Watson 12:04 am 11 May 18

As far as I'm concerned the mall is in Belco, the Plaza is in Woden, Hyperdome in Tuggers and the city is just Civic.

Michelle McKenzie Michelle McKenzie 9:05 pm 10 May 18

As my fella said today; “what’s the point?!” 😆🤣😂

Bryn Marshall Bryn Marshall 8:05 pm 10 May 18

It will always be the hyperdome. I still call woden the plaza

Tanya Faye Fuller Tanya Faye Fuller 7:58 pm 10 May 18

Why’s it got a dot in the middle ?

Timothy Ingold Timothy Ingold 7:35 pm 10 May 18

Sam Thornton it’s a sad day for Tuggeranong

Jessie Nicho Jessie Nicho 7:21 pm 10 May 18

Yeah.... nope.

Not a fan.

Happy for the centre to be updated, it’s outdated, but surely the hyperdome logo could have been jazzed up to make it look more modern?

    Kaitlin Lee Kaitlin Lee 7:30 pm 10 May 18

    It’s a totally different company... the hyperdome sold to south point.

    Jessie Nicho Jessie Nicho 7:41 pm 10 May 18

    Ah, that makes sense.

    Still not digging it though 🤷‍♀️

    Ashley Wright Ashley Wright 8:34 pm 10 May 18

    Kaitlin Victoria Maldonado no. Half was sold to Leda in 2016 (who already owned the other half). This is just a name change and external refurbishment.

    Tim Benson Tim Benson 10:03 pm 11 May 18

    Did someone say 'jazz'?

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