Actew, what does it mean?

A large proportion (more than half) of the water we extract is returned to the Murrumbidgee in the output of the sewage treatment plant.

To also keep things in perspective, the total water we extract represents less than 0.5% of the water flow in the ‘bidgee.

gooterz said :

ACTEW are bloody stupid… If the ACT takes 100% of the water from the river then everyone downstream will have less water.

Profound.

gooterz said :

If the ACT takes 100% of the water from the river then everyone downstream will have less water.

ACTEWally; if the ACT takes 100% of the water, everyone downstream gets none. Not less.

“In fact it’s very common for a company to incorporate it’s corporate heritage into a new name, and in doing so retain brand familiarity and loyalty” (says c_c)

Actew is fully owned by the ACT ratepayers through the ACT Government. It is not a “real” company in the sense that its directors have paid for the shares or risked their own money as a normal company/directors/shareholders do so the name change thing doesn’t really apply to a government agency which is what Actew essentialy is.
Mind you, when a federal government agency changes its name this is considered a moment of great progress for them and much hoopla is written about it in the annual report.
It’s a bit like pissing yourself while wearing a dark suit namely it gives you a warm feeling but no one else notices.

gooterz said :

ACTEW are bloody stupid

They think that because they have a new damn they can use all the water they want.

Dam that new Damn!

ACTEW are bloody stupid

They think that because they have a new damn they can use all the water they want. Yet the ACT is just one part of the water system. If the ACT takes 100% of the water from the river then everyone downstream will have less water. I’m sure our dam isn’t the only one.

On the cost side. The costs went up when we used less water so ACTEW could still get their greedy profits. Now the water is back they want to keep the costs the same so they can make more. Where is the regulation on price?

Imagine if petrol did the same thing, it goes up so you pay more. It goes down, (petrol company says screw you i’m gonna change my name and make a better profit). Then it goes up again and the seller puts the price up again.

Just because ACTEW can make money doesnt mean they should there should be a limit on profit and things like frivolous rebranding should killed. Have we even got the increase to pay for the dam yet? or is that still coming?

I thought ACTEW had already become an acronym for Another Cost To Expand Wildly.

2.5mil is a lot of rebranding just to tell me my water bill is next on the list.

”Actew is just a word for us, it’s not an acronym any more,”

It may be a word to those within ACTEW, but to the taxpayer it is still an acronym. The cotter dam expansion brings this one to mind: Another Cost To Explode Wildly.

It worked well for Exxon too.

Get over it PantsMan. NRMA Insurance, nib Health Funds, BHP Biliton – what ACTEW has done is far from rare. In fact it’s very common for a company to incorporate it’s corporate heritage into a new name, and in doing so retain brand familiarity and loyalty.

Perhaps if you’d done some research, or just used Google, you would have found far worse examples of companies coining new words – Orica for example, which is a completely made up word.