Survey 2 for 2008 of the Nielsen radio ratings for the Canberra market have been released at http://www.nielsenmedia.com.au/en/pdf/mri/22/Canberra22008.pdf . This is just an overall market view (ie no shift or age/demographic breakdown etc) but interesting nonetheless.
In summary, 104.7 and ABC 666 both achieved the highest overall rating of 17.4, narrowly edging out MIX 106 at 17.3. Survey one results from March (around the time of Skyfire) were 22.9, 18.9 and 12.6 respectively. Although it seems like a big loss of listeners for 104.7 and a jump for MIX, the latest figures are much closer to survey two from 2007 (18.6, 18.7 and 17.4).
What I find most interesting is that 2CA copped an absloute hiding in this survey. They only managed a 4.1, losing more than a third of their (already low) 6.7 from survey one and 6.6 from survey two 2007. Shame, as I’ve been listening to it a lot recently and like what I hear (sound quality notwithstanding). Do they bunker down, hoping that it’s a rogue survey, or change their format again?
Oh, and fellow Rioters may be interested that not even alleged viral stunts on these esteemed pages (http://the-riotact.com/?p=7849) and (http://the-riotact.com/?p=8726) or a nicely filled vintage 2CA t-shirt (http://the-riotact.com/?p=7831) managed to help the station this time around…