Cinema Ads nauseum

CHackett 23 November 2010 27

The Civic Dendy’s 11.30 am session of the lastest Harry Potter film on Saturday had an excruciating 24 minutes of ads before it started at 11.54.

The first 20 minutes were just boring ads for local shops and businesses rather than movie trailers.

Has anyone had a longer wait in a Canberra cinema before a movie?

Is it worth tuning up to a Dendy movie any earlier than 15 minutes after the advertised session time?


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deye deye 12:42 am 27 Nov 10

dundle said :

My bet is everybody wanted to advertise with Harry Potter (more people watching…) and they didn’t turn them down because they wanted the advertising money…

Not just Harry Potter, Machete had 20+ minutes of ads as well.

dundle dundle 10:35 am 25 Nov 10

That’s ridiculous, I’ve never seen ads more than about 15 minutes (including the trailers for other films) and didn’t think they could do that.

My bet is everybody wanted to advertise with Harry Potter (more people watching…) and they didn’t turn them down because they wanted the advertising money…

Limelight sounds good, didn’t realise it was so cheap but as a Northsider it’s not really worht it for me.

eelbe eelbe 10:42 pm 24 Nov 10

2604 said :

Pandy has the right idea…Limelight Tuggeranong FTW.

$9.90 tix to every session (except on Tuesdays when they’re $6.60!), nice clean cinemas, free parking, Coles just around the corner for snacks.

But if you live up at the North-er Side of the inner-north, the 45min+ of time it takes you to get the [whole way] down to Tuggers and back up afterward pretty much amounts to the 30 mins of time you’re waiting for ads to pass at Dendy anyway. It’s annoying that the only alternate options are Hoyts (nice – and accurate – acronym, Mysteryman!) or Manuka, because I wouldn’t say that they have much to offer.

I wasn’t surprised to see that someone else had posted this entry this week. My husband and I sat there on the weekend growing increasingly frustrated whilst watching the same 27min of ads in the lead up to HP7.

I think we all expect a higher standard from Dendy – which is completely understandable considering the way things were when they opened! Weren’t ticket prices for club members $9.50 or something for a while there? I thought that’s why I got a membership in the first place. They’ve bumped up to $12 now (plus your online booking fee).

/grumble grumble

Erg0 Erg0 2:36 pm 24 Nov 10

There are a few ads (other than the previews) in the premium cinemas, but I don’t think it’s anything close to 20+ minutes’ worth.

Icepoet Icepoet 2:22 pm 24 Nov 10

James-T-Kirk said :

I just chucked an email to Dendy to ask them how much advertising we would be subjected to if we visited the premuim cinema – I suspect they won’t bother responding…

I pretty sure there aren’t any ads when you see something in the premium cinemas – Well, except for previews (if you consider those ads).

georgesgenitals georgesgenitals 1:37 pm 24 Nov 10

rbw said :

I was up in brisbane on the weekend and happened to be offered to come with friends to watch harry potter at the Mt Gravatt westfield cinemas.

Harry potter was scheduled for 8.30pm. We sat down at 8.31pm with ads already going. Ads mostly except for two movie previews concluded at 9.07pm. Therefore there were 37 minutes of ads (at least) before the movie began.

As a non regular movie-goer, I wont be rushing back. As for Harry Potter, I fell asleep with 20 minutes to go (due to this stupid non daylight savings caper the movie actually started 10.07pm canberra time). I was also most thoroughly bored and confused by the movie having not see the previous one.

Voldemort dies in the end.

rbw rbw 1:05 pm 24 Nov 10

I was up in brisbane on the weekend and happened to be offered to come with friends to watch harry potter at the Mt Gravatt westfield cinemas.

Harry potter was scheduled for 8.30pm. We sat down at 8.31pm with ads already going. Ads mostly except for two movie previews concluded at 9.07pm. Therefore there were 37 minutes of ads (at least) before the movie began.

As a non regular movie-goer, I wont be rushing back. As for Harry Potter, I fell asleep with 20 minutes to go (due to this stupid non daylight savings caper the movie actually started 10.07pm canberra time). I was also most thoroughly bored and confused by the movie having not see the previous one.

q-hole q-hole 12:04 pm 24 Nov 10

Blamemonkey said :

Dendy does pre allocated seating, if you don’t want to sit through the ads / trailers rock up 10 – 15 minutes after the posted start time.
if that is to hard take to the internet and whinge…… oh wait….

Nice idea, but you’re just as likely to miss the start of the movie. I’m sure Dendy – and other cinemas – have done alot of research into the maximum about of ads people will tolerate before affecting their patronage. I get the sense that they’re getting away with as much as possible.

The other thing to remember is that Dendy has a monopoly for the Inner North. There used to be at least three cinemas in Civic – Greater Union, Electric Shadows and Centre Cinema, but now patrons are left with little alternative than to go where? Greater Union in Manuka? It sucks that Dendy is the best Canberra has.

Gonna have to check out Lime Light.

James-T-Kirk James-T-Kirk 9:31 am 24 Nov 10

I just chucked an email to Dendy to ask them how much advertising we would be subjected to if we visited the premuim cinema – I suspect they won’t bother responding…

Smudge Smudge 9:25 am 24 Nov 10

Another ‘Aye’ for LimeLight. Great pricing, limited ads, usually plenty of space.

sweep sweep 8:55 am 24 Nov 10

I went to a movie at Dendy Cinema’s in the first week it opened in 2008 and remember being pleasantly surprised at how few ad’s they played before the main attraction (I’m talking about commercials for local businesses-I love the movie previews and can never get enough of those!). However when I went to Dendy last week I was appalled at how many commercials were played before the main movie- 20 minuet’s worth and that only included about 2 movie previews!! Surely the expense forked out by the public to buy a movie ticket ($17 if you are not a Club Dendy member!!!) is enough that you should be able to go to the movies without sitting through close to ½ and hour of ad’s!!

Mysteryman Mysteryman 12:02 am 24 Nov 10

troll-sniffer said :

Mysteryman said :

I haven’t returned to Hoyts since the time that I found a giant turd in the middle of the floor, outside the stalls in the men’s toilets.

Bit tough aren’t you? I doubt the cinema staff knew it was there when you saw it. Did you let them know some lowlife had shat on their floor, or did you blame the cinema for having a floor someone would be able to crap on and vow never to return?

Yeah, how dare I decide not to frequent a venue because of my unreasonable objection to human feces on the floor. It had been there long enough for a giant shoe imprint, and subsequent footprints leading towards the sink. Judging from the smell, and the condition of the toilets in general, I’d say they hadn’t been cleaned or even visited by a staff member in many hours. Probably because there aren’t enough staff to do the job properly. That’s not acceptable.

To be truthful, that incident was really the straw that broke the camel’s back. The lead up was the 30 minute queues to purchase a ticket due to the box office being closed (for no other reason that to cut costs by employing fewer people) and a sign being placed outside saying that patrons should arrive at least half an hour early so they can line up. The poor training and rudeness of staff members was another big factor. There’s a joke that “Hoyts” is really an acronym for “Hire Only Young Teenage Staff”, because they are known for employing the staff members that cost them the least amount of money per hour. The result is a truly disappointing experience, magnified by the expensive ticket prices.

So no, I didn’t just write them off because of that one experience. It was a decision based on their track record and total disregard for their customers.

2604 2604 9:20 pm 23 Nov 10

Pandy has the right idea…Limelight Tuggeranong FTW.

$9.90 tix to every session (except on Tuesdays when they’re $6.60!), nice clean cinemas, free parking, Coles just around the corner for snacks.

georgesgenitals georgesgenitals 9:16 pm 23 Nov 10

We hardly even go to movies now, because it’s expensive and we don’t want to sit through the ads. And when it comes to expensive cinemas, Dendy up there with the worst. I’ve been to ‘premium cinema’ overseas that was better than what Dendy offers here, and paid less than Aus$2 per ticket.

Cosmo was a great cinema, used to love going there.

bd84 bd84 9:07 pm 23 Nov 10

I’d rather go and watch just the ads than watch the crap movie you describe.

Frustrated Frustrated 8:57 pm 23 Nov 10

Pandy said :

Lime light?

Exactly!

You people talk like Dendy has been around for ages, they were never a replacement for Electric Shadows either.

Cosmo at Woden was a good cinema too, RIP.

trevar trevar 8:14 pm 23 Nov 10

I think it’s quite cheeky to start half an hour after the advertised start time. Everything else I go to starts on time, so I always have this sense that I have to be there on time, and even when I remember that I don’t need to be in the cinema at the advertised start time, I still stress that that will be the one day when the ads don’t go for half an hour!

These days I don’t bother with the trek into town, and I haven’t renewed my Dendy membership this year. Limelight’s ad break is shorter than Dendy’s.

Pandy Pandy 7:25 pm 23 Nov 10

Lime light?

troll-sniffer troll-sniffer 6:41 pm 23 Nov 10

Mysteryman said :

I haven’t returned to Hoyts since the time that I found a giant turd in the middle of the floor, outside the stalls in the men’s toilets.

Bit tough aren’t you? I doubt the cinema staff knew it was there when you saw it. Did you let them know some lowlife had shat on their floor, or did you blame the cinema for having a floor someone would be able to crap on and vow never to return?

rosscoact rosscoact 6:36 pm 23 Nov 10

There were no ads originally becuase the ad agents hadn’t sold any ads.

Ticket prices are 50% the property of the distributor so you’ll have to do better that a buck or so unless you vote with your feet and demonstrate that you will not go unless they drop the ad.

Hoyts and GU are worse so don’t look for any help there.

Dendy Canberra have never been an arthouse cinema which is a pity but face it really they are the best cinema in Canberra.

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