Viva Leisure, Australia’s fastest growing health club owner has delivered on its ambitious expansion plans, opening its fourth new facility (just) this month, in the ACT’s deep southern suburb of Conder.
Club Lime Conder marks the group’s 33rd fitness facility, with another 12 locations committed to open in 2019.
Local Lanyon residents will not be disappointed, with Club Lime Conder delivering a full-service health club, boasting a 1000-square metre gym, dedicated functional training zone, group fitness classes, 24/7 access and all fit-out with the industry’s latest and greatest equipment.
Importantly for residents, as well as being a supportive and welcoming space, it’s also affordable, with foundation memberships from as little as $13.90 per week.
“We’ve been looking forward to servicing the Lanyon community for a long time now,” says VIVA Chief Executive Officer, Harry Konstantinou.
“Our commitment to the region required patience in securing the correct location, a wait which has now allowed us to deliver exactly what our research identified the community needed. A strong level of membership demand in our pre-sales campaign proves that we appear to have got it right.”
Mr Konstantinou says personal trainers will be among the new staff, operating from an upstairs, 220-square metre group fitness studio where the full suite of Les Mills programs will be offered.
While people of all ages are more attuned to their health these days, research shows the average age of Club Lime members is 32, slightly favouring females (52 per cent).
“We don’t see too much of a deviation away from that, membership across Club Lime Canberra is pretty much 50-50 for those that have signed up. It is similar to Club Lime Tuggeranong which is nearby,” Mr Konstantinou says.
He says 7.3 per cent of members are over 55, 17.26 per cent are between 40 and 54. “So just under 25 per cent of our membership over 40 years.”
On average, a typical member will visit eight times a month.
Continuing their mission to connect first-class health and fitness to as many people as possible, Club Lime Conder is another success story for the Viva Leisure group.
By servicing all four segments of the fitness industry, Viva Leisure acknowledges that not one size does indeed fit all, allowing the group to continue to grow greater than their already large diverse base of devotees.
Now open, Club Lime Conder is at 26 Sidney Nolan Street, Conder.
“Years ago, health clubs were very much a discretionary spend, only certain people did it,” Mr Konstantinou says. “Health clubs now are considered a lifestyle spend, people have realised health is the new wealth, essentially,” he says.
As well as being healthy outdoors, and with other forms of exercise, there is a clear correlation between those who want to get healthy and accessing a gym. This has helped increase the penetration of gym users in Canberra and even round Australia.
“But we have a long way to go,” Mr Konstantinou says. “Penetration in Australia is estimated at 15 per cent of the population, in the United States, for example, it is 20 per cent. That is why we are continuing our roll-out. We like to bring facilities close to where members live and we like to have each of our facilities slightly different from the others.
“For example, Kambah doesn’t have group fitness, Tuggeranong does have group fitness and Conder does have group fitness.”