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Costco to fill out the empty space at Brand Depot

By johnboy - 21 January 2011 38

Last October we noted that retailing giant Costco was gearing up to move into Canberra.

Today Chief Minister Stanhope is celebrating this vindication of his economic leadership.

“This is good news for Canberra, good news for shoppers and a good sign of the confidence that a major international company such as Costco has in the strength of our economy,” Mr Stanhope said.

“Costco will be a welcome addition to the retail and supermarket choices for the Canberra consumer and provide further competition to the supermarket sector, both as a retail supplier as well as a wholesale provider.”

“This will be only the third Costco site in Australia, following on from Melbourne and Sydney. To have the fourth biggest retailer in the US and one of the top 10 worldwide choose the ACT as one its first sites in Australia shows just how strong our economy is, and how much faith Costco has in its continued good health.”

The retail giant has announced plans to open up an outlet at the Brand Depot site. The size of the store is expected to be about 13,500sq, more than four times the size of an average supermarket of around 3,000sqm.

Patrick Noone, Costco Country Manager of Australia said the company was looking forward to opening up in the national capital.

“We are delighted with the investment in Canberra and we are looking forward to being a supplier to businesses and part of the competitive retail market.”

Mr Stanhope said the Costco store would help the Government achieve the aims of its Supermarket Competition Policy, by increasing the competition and diversity in the full line retail supermarket sector in the ACT.

What’s Your opinion?


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38 Responses to
Costco to fill out the empty space at Brand Depot
quietly_watching 6:51 pm 04 Feb 11

Went shopping at the airport Supabarn this afternoon – signs everywhere stating they are no longer selling single items, meat, fruit & veg and frozen.

While in the line at the single rather lonely checkout, the bloke behind us said he had just been told by a staff member thay they were closing because Costco was opening. He said the staffer had told him it was something about a “no competition” clause in the lease.

ACT competition policy overridden by the power of the airport? or sour grapes?

lobster 10:15 am 24 Jan 11

If it’s at Brand Depot then it will probably go broke and close down. It’s the curse of Brand Depot.

beh1972 6:09 pm 22 Jan 11

I think it is a good location, it isn’t just for Canberra. Many from the south coast and the Bay will stock up when they are in town.

If you live on a bit of land not in town, you buy in bulk

Primal 5:52 pm 22 Jan 11

Surely increasing competition for Coles and Woolworths necessitates putting that competition within walking distance of where those two already are? Or are we only interested in statistical increases rather than real-world improvements?

paperboy 4:13 pm 22 Jan 11

Deref said :

What an incredibly stupid place to put it.

I’ve got to disagree.
It’s out at Snow-town so the land-cost will be a pittance (relatively speaking).
It’s in the perfect location to drag in people from Goulburn, Cooma and Wagga Wagga (and beyond).
For Canberra shoppers, it’ll be no more than 30 minutes from most homes. Costco is not the sort of store that relies on passing traffic.
And as mentioned in Post #6, with a bit of luck, we will all benefit through the now almost critical duplication of Majura Drive.

Sammy 8:01 am 22 Jan 11

Woot! I’m down to my last 5 kilos of canned pineapple, so this news is definitely a relief to me.

Deref 5:13 pm 21 Jan 11

What an incredibly stupid place to put it.

Ryan 4:51 pm 21 Jan 11

EvanJames said :

I wonder what Supa Barn think about it though? The new building is the earthworks they’re doing next to Trade Secret.

Indeed. First they get the news that Aldi are going to be moving in on their doorstep in Kaleen and Wanniassa, now Costco is opening a literal stone’s throw from their new warehouse.

For someone always crying out about supermarket competition, you have to wonder why Stanhope approves all these new outlets in direct competition with Supabarn rather than Woolworths,

Mess 3:57 pm 21 Jan 11

I remember browsing a Costco in the States and picking up a packet of Doritos the same size as my torso. I also saw pizzas that wouldn’t fit in an industrial oven. Why anyone would want that much pizza is beyond me.

Keijidosha 3:20 pm 21 Jan 11

I’ll bet the store leasees at Brand Depot are on their collective knees praying to their preferred deity that CostCo brings customers in by the busload. Stanhope might even have to duplicate Majura Drive to cope with the additional traffic!

EvanJames 2:26 pm 21 Jan 11

I’m guessing they’ve plumped for Canberra to access the rural market. You see them at Aldi Queanbeyan, with 2 trolleys each, buying up big.

I wonder what Supa Barn think about it though? The new building is the earthworks they’re doing next to Trade Secret.

bitzermaloney 2:04 pm 21 Jan 11

Awesome!!! Now we will have somewhere to go if we need to be 1000 rolls of toilet paper, 37 bicycles, a photocopier, 5 wheelbarrows, a Vespa, a fridge and a 200 packet of Oreo’s. (They might add Tim Tams to their oz based products) and only have time to stop at one shop.

Deano 1:50 pm 21 Jan 11

” The size of the store is expected to be about 13,500sq, more than four times the size of an average supermarket of around 3,000sqm.

Mr Stanhope said the Costco store would help the Government achieve the aims of its Supermarket Competition Policy, by increasing the competition and diversity in the full line retail supermarket sector in the ACT.”

Isn’t introducing one massive lowest cost player into the market at odds with increasing diversity. If I was a local IGA, then I would know that there was no way I could compete on price – to do so would be suicidal. My only option is the high quality full service strategy and hope that customers place enough value on having a local shop that I can stay in business.

But then maybe that is the plan.

EvanJames 1:48 pm 21 Jan 11

Bloody typical. We can get a Costco, but not an Ikea.

mikal 1:40 pm 21 Jan 11

13,500 square meters is pretty big. I guesstimate that Bunnings Tuggeranong is about 11,000 square meters.

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