Marwa Rida, founder of End2End Events is an extraordinary event stylist, designer and planner who has graced Canberra with some of the most magical and memorable event experiences the city has ever seen!
Recently as part of her new initiative, Marwa celebrated International Women’s Day, with a photo shoot honouring diversity and highlighting business women in Canberra. The photo shoot, held at AHC Studios, was inspired by Marwa’s beliefs about female empowerment. The initiative is about connecting and empowering women of diverse backgrounds. The shoot relayed an important message about diversity, multiculturalism and inclusion. Marwa says, “Canberra Women are looking for ways to connect on a deeper level and I am so happy to be part of their journey of connection.”
Being passionate about connecting with others, Marwa created the End2End Events company for tailor-made memorable event experiences to suit business needs and convey the message of the community. It’s also a platform for a community of like -mind individuals who love connecting at live events and value human connections. Marwa believes it’s about ensuring your event is remembered for years to come and you too get to enjoy your event.
“What I’ve come to realise is, ‘Life is a series of Events: Moments make Events and Events shape our Lives’. Every one of us has been shaped by the events of our lives… What I’m passionate about is helping organizations create the events that will shape the lives of their people, their clients and their world.”
Marwa moved to Canberra many years ago from Cairo and like many new residents to a city, experienced a vast range of opportunities and challenges. Feelings of isolation, disconnection, fear and lack of control over people’s judgments were a few of the challenges that prompted Marwa to start her own community, by running events with a purpose to connect people from different walks of life. Experiencing first-hand what it felt like to think you are not connected to a community, Marwa began End2End Events in 2015 to support solopreneurs and business people to bond over the happiest, magical and most memorable events. During her business journey, she found that at any age or stage, humans connect at a deeper level when they are given the chance to play.
Linkedin: Marwa Rida