Final Floriade numbers for 2010

johnboy 23 December 2010
report cover

Andrew Barr has announced how delighted he is by the 2010 event report for Floriade.

The report reveals Floriade 2010:
• attracted a massive attendance of 471, 979 compared to 362,684 in 2009, the largest figure
since the introduction of turnstiles at Floriade in 1999
• injected $26.9 million into the ACT economy, an increase of $4.2 million on 2009
• attracted 131,129 interstate visitors, compared to 104,102 last year, who came to Canberra
specifically for the event or extended their stay because of it, with 66 percent of these staying in
the ACT for one or more nights
• drew the majority of interstate visitors from Sydney (44 percent) Regional NSW (29 percent)
with other key markets including Queensland (11 percent), Victoria (9 percent) and Western
Australia (3 percent) and that
• NightFest drew an attendance of 29,522 compared to 16,294 in 2009.

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