Skip to content Skip to main navigation

Lifestyle

Get RSM on your side at tax time.

Hoyts feeling the Limelight Pinch

By deezagood - 9 February 2010 27

The new Tuggeranong Limelight cinema’s pricing schedule may have have created some much needed relief for consumers. Amongst yesterday’s junk mail was a glossy card that entitles us to $9.00 movies until the end of June. Tellingly, $9.00 is what Limelight cinemas are now charging for all sessions (excluding 3D). Whilst I am delighted that this competition has resulted in more realistic movie ticket prices for Canberra, I will still be taking my business to Tuggeranong … primarily because I am very grateful for their busines model that has enabled families to see movies in the cinema again. Good on you Limelight! Wonder if Dendy will follow suite ….

What’s Your opinion?


Post a comment
Please login to post your comments, or connect with
27 Responses to
Hoyts feeling the Limelight Pinch
bohaty 2:35 pm 10 Feb 10

Love Limelight. Have seen Avatar 3 times in 3D at only $13.90, once I had the glasses which are only
$1. My Sydney Friends at around $27 for 3D could only dream of prices like that. Oh well, my gain
their loss. And Limelights website is clear and easy to understand, and definitely on my
bookmarks.

deezagood 2:20 pm 10 Feb 10

Trunking symbols said :

Follow suit, not follow suite (pedantic, pedantic!)

I do know this; very tired when I wrote the post. Yeesh. You guys are a tough crowd.

Kazza 2:09 pm 10 Feb 10

Is there a website for Limelight? I can’t seem to find one…
Thanks

p1 2:03 pm 10 Feb 10

A large pizza was around $18 twenty years ago!

Although it was also about three times the size…

youami 2:02 pm 10 Feb 10

ns said :

Went to Limelight on a Tuesday the other day and even after buying popcorn & drinks (something I don’t normally do) it still cost me less than $12. My companion commented that somehow when tickets are so cheap she doesn’t mind buying from the Candy Bar.

I hope Canberrans make a real effort to support Limelight so that it LASTS! Hoyts have probably lowered their prices to under-cut Limelight (by $0.90) and are gambling on the fact that if they ride it out and manage to keep customers away from Tuggers that Limelight may eventually have to fold. I have no idea whether $9.90 is sustainable in the long term – it’s probably dependent on a certain number of customers. It’s hence crucial that we support new businesses and give them a chance to establish themselves (in the hopes that in the long-term competition should give us consumers a better deal).

I think it will last and why shouldn’t it given so many regional independent cinemas charge similar prices (granted they don’t have the same competition as they are usualyl the only cinema in town) but it just goes to show that a seat price of under $10 is still making money. Take a look at the post last year when Limelight first opened and some background surrounding who owns the cinemas.

http://the-riotact.com/?p=16949 (post #3)

Me thinks that there is a lot of cred behind the venture.

But don’t just think price when comparing, think value for money, convenience, and service you receive. I am more than happy to pay $20 for good service, convenience, quality cinema experience, but moreso if that $20 was halved. And it sounds like Limelight is the answer!

PS Haven’t been myself so might have to give it a go.

benoncehobbled 1:45 pm 10 Feb 10

Went to Limelight for the first time the other week with the Missus and was suitably impressed with the setup – comfortable seats, fresh carpet and a clean look. The movie was pretty good too – Invictus (pity about the blooper scene with the Hyundai Getz in it – I never pick up that kind of thing!). At that price, I have also made a point to go back and support this new business venture, which is finally providing a cheap entertainment option in Canberra.
On a side note, can anybody tell me why the shops in the foodcourt right in front of the cinema aren’t open beyond 6pm when Kmart is now open til 9?

Gungahlin Al 1:28 pm 10 Feb 10

Echo the sentiment Deezagood. Going to the movies at full Hoyts price tickets with the whole family is an unaffordable joke. And the food/drink prices are the cream on top of the joke.

It certainly is enough to tempt someone into venturing south for the first time in a while.

And I intend touching base with the owners about their interest in coming to Gungahlin…

Frano 12:20 pm 10 Feb 10

I live on the Northside but am happy to drive to Tuggers to support Limelight. Worth the drive and 90cents more to help them survive long term. I wonder if a permanent price change for all movies is in the wind? Reminds of pizza prices (Dominos & Pizza Hut) way back in 1991/92. A large pizza was around $18 twenty years ago! When the “recession we had to have” hit, and people had no money, pizza prices plummeted to around $6 and have not moved much ever since. Imagine the % mark up on pizzas 20 years ago! So hopefully, we may see a full time reduction in movie prices with the advent of places like Limelight and Dendy. (and maybe movie companies will stop paying millionaire socialist actors $15million per movie!)

ns 11:07 am 10 Feb 10

Went to Limelight on a Tuesday the other day and even after buying popcorn & drinks (something I don’t normally do) it still cost me less than $12. My companion commented that somehow when tickets are so cheap she doesn’t mind buying from the Candy Bar.

I hope Canberrans make a real effort to support Limelight so that it LASTS! Hoyts have probably lowered their prices to under-cut Limelight (by $0.90) and are gambling on the fact that if they ride it out and manage to keep customers away from Tuggers that Limelight may eventually have to fold. I have no idea whether $9.90 is sustainable in the long term – it’s probably dependent on a certain number of customers. It’s hence crucial that we support new businesses and give them a chance to establish themselves (in the hopes that in the long-term competition should give us consumers a better deal).

misspris 10:40 am 10 Feb 10

Couldn’t agree more Deez. Hopefully the opening of Limelight will breathe some new life into the Hyperdump.

Trunking symbols 9:42 am 10 Feb 10

Follow suit, not follow suite (pedantic, pedantic!)

sexynotsmart 11:07 pm 09 Feb 10

Limelight is AWESOMENESS!

Went with Lovebumps and her sprogs last Saturday for a must-miss children’s title. The seats were comfy, floor was clean, price was right. And the kids were to blame for the choice of movie.

imhotep 11:05 pm 09 Feb 10

It’s not only the ticket prices. The staff at Limelight seem to be a cut above the bored teenagers at Hoyts.

I’m glad Hoyts is noticing the pressure, they’ve treated their customers as mugs for years. More power to Limelight.

Dazzlar 10:43 pm 09 Feb 10

I will too! I think the tickets are actually $9.90 for the non 3D sessions. Anyhoo, they provide a quality product and I want to support my local shopping centre.

p1 10:42 pm 09 Feb 10

We have some sort of membership card to dendy which gets us $10 movies. So getting close.

Related Articles

CBR Tweets

Sign up to our newsletter

Top
Copyright © 2017 Riot ACT Holdings Pty Ltd. All rights reserved.
www.the-riotact.com | www.b2bmagazine.com.au | www.thisiscanberra.com

Search across the site