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Hoyts feeling the Limelight Pinch

By deezagood - 9 February 2010 27

The new Tuggeranong Limelight cinema’s pricing schedule may have have created some much needed relief for consumers. Amongst yesterday’s junk mail was a glossy card that entitles us to $9.00 movies until the end of June. Tellingly, $9.00 is what Limelight cinemas are now charging for all sessions (excluding 3D). Whilst I am delighted that this competition has resulted in more realistic movie ticket prices for Canberra, I will still be taking my business to Tuggeranong … primarily because I am very grateful for their busines model that has enabled families to see movies in the cinema again. Good on you Limelight! Wonder if Dendy will follow suite ….

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27 Responses to
Hoyts feeling the Limelight Pinch
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Woody Mann-Caruso 10:22 pm 10 Mar 10

Saw Avatar at Limelight and was very happy. Clean, modern, great picture and sound, nice people, great prices. Suck it, Hoyts.

Bananabanana 8:31 pm 10 Mar 10

At limelight the popcorn and drinks are on display with prices and labels that say small, medium and large. You would not believe how happy that makes me feel.

dvaey 9:58 am 12 Feb 10

Who remembers the Cosmo cinemas in Woden? They used to charge $5.50 per movie, until hoyts moved in and started charging $5.50 per movie too. Funnily enough, as soon as Cosmo closed, hoyts jacked the price up over $10. Hoyts has no interest at all in reducing customer prices, their only interest in temporarily lowering them is in some vague hope to squash the competition as they can ‘bear’ the ‘loss’.

Personally, if your business model involves people paying you money to sit in a dark room and watch movies, and you cant make a profit at $5 per person, you need to look at restructuring your business model. As others have pointed out, pizza shops make a profit charging $6 for a pizza (and youre actually getting something, not just getting permission to sit in their seat while they attempt to screen the movie.

deezagood 9:30 pm 11 Feb 10

eh_steve said :

I go between Melbourne and Sydney a fair bit, and have been getting $9 glossy brochures there too, and I am doubtful the limelight shines that far!

Oh buggar Steve – you totally ruined my joy at the prospect of Limelight putting heat on the massive (evil) cinema conglomerate. Boo-to-you!

eh_steve 8:51 am 11 Feb 10

I go between Melbourne and Sydney a fair bit, and have been getting $9 glossy brochures there too, and I am doubtful the limelight shines that far!

Katietonia 7:54 am 11 Feb 10

Limelight it sounds promising. Hoyts are awful… I had to ban myself from ever going there again because their crappy “projectionists” made me so angry it wasn’t worth it. 😀 Will have to check out Limelight and hope it stays open for a long time.

grunge_hippy 8:33 pm 10 Feb 10

p1 said :

A large pizza was around $18 twenty years ago!

Although it was also about three times the size…

and about 50 times better tasting. pizzas now are shite, bar chicken delight pizzas from isabella plains takeaway

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