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Hurry Hurry Hurry! There’s a flamin sale on!

By V8 Falcon with a 24k gold spoiler 24 April 2009 38

As a public servant who works in media relations, I know a thing or two about getting a message out there. I know that if you push the same message over and over, people stop listening.

A few big retailers in Canberra obviously don’t know this as every week, another ad screams there’s a sale on.

I can forgive JB and Dick Smith, their discount stores so you expect endless specials. Harvey Norman though make a total joke out of the word “sale”.

Gone in three times, twice to weekend sales and once during the week. During the week, no sale on but the price on their laptops was the the same as during the weekend sales and was still the same more expensive than other places, even Domain. Same story down the road at mini Harvey Norman (Domain).

Went in to their Easter sale, found a Toshiba for $1649 “on sale”. Already heard an ad for their next sale, some late night thing on Tuesday saying “unbeatable savings one night only”. Checked on Tuesday night and the price was the same. Just for fun, checked again today without any sale on, same sale tags on the products though and the same price.

These places are just putting on permanent sales. Do you even get excited anymore when you hear “sale” on TV?

What’s Your opinion?


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38 Responses to
Hurry Hurry Hurry! There’s a flamin sale on!
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Davo111 2:21 am 27 Apr 09

Jivrashia said :

Bommy Pastard wrote:

Pommy bastard said :

Isn’t it illegal here to advertise something for sale; unless it has been offered at a higher price, for a specific period, prior to the “sale”?

This is a ruse known throughout the retail industry. They jack up the price for a short period of time (e.g. one day), and can then declared that they have a sale on when they bring it back to what had been for the rest of the year.

VFwa2gs just happened to missed those days when the price skyrocketed, so he wasn’t able to appreciate the ingenuity behind the so called sales.

oh you beat me to it!!! the perfect example of this is Ivans (next door to St george civic), for 11 months of the year he has a 50% off sale. Been there once, seemed to be mostly knock-offs.

creative_canberran 11:29 pm 26 Apr 09

I-filed said :

creative_canberran said :

Oh you really are no expert. Most of these stores use second rate Sydney marketing firms who give a good price for bulk ad contracts. I certainly agree with you that JB is a marketing and business success and indeed the original poster pointed that out I believe at the start of the thread. Even they don’t use top firms.

Sorry to embarrass your claim that I’m no expert, Creative-Canberran, but you go on to show yourself up as just plain ignorant. JB use a top agency – sharing the stable with the AFL, two of the big four banks, and the Coles Myer account. Where on earth did you get the idea that they go straight to an ad contractor.

Oh wow, Two of the four big banks. Would that be the agency who created the awful Comm Bank ads (“Determined to be different”) or the NatBank ads with the brickie singing “Somewhere over the rainbow”? And Coles Myer? Is that the agency who brought back Lisa McCune while Coles continued to loose market share?
There’s heaps of ad agencys but only some can really be considered creative and the top of the industry.

P.S. Would you care to name the agency, their awards and recognition of their greatness from peers.

I-filed 11:17 pm 25 Apr 09

creative_canberran said :

Oh you really are no expert. Most of these stores use second rate Sydney marketing firms who give a good price for bulk ad contracts. I certainly agree with you that JB is a marketing and business success and indeed the original poster pointed that out I believe at the start of the thread. Even they don’t use top firms.

Sorry to embarrass your claim that I’m no expert, Creative-Canberran, but you go on to show yourself up as just plain ignorant. JB use a top agency – sharing the stable with the AFL, two of the big four banks, and the Coles Myer account. Where on earth did you get the idea that they go straight to an ad contractor.

creative_canberran 10:03 pm 25 Apr 09

I-filed said :

“As a public servant who works in media relations, I know a thing or two about getting a message out there. I know that if you push the same message over and over, people stop listening.”

With all due respect V8, media relations and advertising are different professions – let along public service PR! JB’s marketing is one of the biggest success stories of recent years. And they use top marketing communication professionals. It sounds from your post as though you don’t know much about the appropriateness or otherwise of advertising techniques (as would be expected, if you’re in PR). (appropriateness in terms of effect, not whether they annoy us).

Oh you really are no expert. Most of these stores use second rate Sydney marketing firms who give a good price for bulk ad contracts. I certainly agree with you that JB is a marketing and business success and indeed the original poster pointed that out I believe at the start of the thread. Even they don’t use top firms.

I would point out that the distinction between media relations and advertising is a fine one as both have a singular purpose… to BS, oh, I mean get a message out to the people.

I’m more interested to know if the poster ‘V8 Falcon with a 24k gold spoiler’ is really our beloved ‘VYBerlina’ with an upgrade? Now this would be newsworthy!

Not this VYBerlinaV8, although I am a cheap bastard.

I-filed 1:25 pm 25 Apr 09

“As a public servant who works in media relations, I know a thing or two about getting a message out there. I know that if you push the same message over and over, people stop listening.”

With all due respect V8, media relations and advertising are different professions – let along public service PR! JB’s marketing is one of the biggest success stories of recent years. And they use top marketing communication professionals. It sounds from your post as though you don’t know much about the appropriateness or otherwise of advertising techniques (as would be expected, if you’re in PR). (appropriateness in terms of effect, not whether they annoy us).

sepi 12:12 pm 25 Apr 09

I’m boycotting the new green allens. They have sale signs all over the place, but most stuff scans at the full retail. Then they get all snippy if you point out the sale signs.

They also argued with me that ‘Half marked price’ meant the second price sticker on the item, not half the marked price. It was only once I got home I realised the second sticker didn’t even add up to half of the first sticker.

I would say 3/4 of their stuff scans at the wrong price, almost always in their favour. A friend thinks they do it on purpose. I thought they were just incompetent. Either way I’ve given up shopping there.

ant 10:35 am 25 Apr 09

That said, the new green coloured allens shop has some interesting things in this week’s catalogue! Shiny roasters with a lid and rack, for $20. That’s better than Ikea. And little tiny plungers for $5. I think I’ll get me some of those.

these aren’t proper “sales”, as it’s stuff they’ve ordered in for it. It’s funny how they’ve changed peoples’ ideas about sales with this. Sales used to be about marking down stock to move it out. Now it’s a ploy to get people in and move different product. Plainly, some genius thought it up, but I wish they’d do it a differnt way.

eg, advertising a special shipment of stuff, and keeping it different from teh clearance sales.

Auntyem 7:45 am 25 Apr 09

Ant is right about DJs. Years ago uncle-em did some refurb of the civic store around Christmas time. He told me that the night before the sale that they packed away all the quality merchandise and rolled out the cheap stuff.

I put it to the test the next year and kept my eye on a couple of handbags, dresses and shoes that I really liked. They were there for weeks up until the day before the big sale but when the doors opened on the day of the sale they were nowhere to be found – only to magically reappear several weeks later when the sale was over

creative_canberran 11:42 pm 24 Apr 09

ant said :

For me, teh big warning sign is pre-printed sale signs.

Very true. They get sent in bulk from interstate, about 200 at a time and half get tossed out anyway. A certain retailer used them last year and the prices on the signs (which all had a heading “price smash”) were really the RRP price.

Special G 7:59 pm 24 Apr 09

Marketing research has shown stores like these that if they are not continuously advertising a sale of some description people don’t go there. So they spend the cash and advertise.

Any discount you might hav saved on the item has just been lost on the travel/time costs of checking out the items.

BerraBoy68 6:53 pm 24 Apr 09

I’m more interested to know if the poster ‘V8 Falcon with a 24k gold spoiler’ is really our beloved ‘VYBerlina’ with an upgrade? Now this would be newsworthy!

creative_canberran 5:41 pm 24 Apr 09

emd said :

ant, what’s the issue with buying stuff in especially for sales? Wholesalers/distributors offer good deals to retailers from time to time, that’s a good reason for retailers to pass on reduced prices to consumers. I expect there will be lots of this happening over the next few months, as manufacturers try to move warehoused stock.

Actually, it’s a bit more tricky than that. Wholesalers rarely offer outright price reductions to retailers these days. Instead, they offer rebates to retailers. Hence even when the guy at Harvey Norman says he’ll do something like a Plasma at near cost, the store will get a rebate of about 10%.

creative_canberran 5:38 pm 24 Apr 09

arescarti42 said :

It must be working for them, HN, JB, Domayne, DSE etc. are all pretty successful businesses.

Um, no. I know heaps of people in retailer around Canberra and JB and The Good Guys are indeed going quite well despite the difficult conditions. I should also mention that their going well even without advertising with shouty adds every single week.

Dick Smith is doing neither well nor bad, their just keeping things stable and riding out the storm.

Harvey Norman and Domayne though are both experiencing detriment at present. As reported in the news and confirmed by people I know, both are having their margins pushed down and are having to really push to keep revenue up. They’re suffering because people usually go to JB and Good Guys first an then go to HN and Domayne to know the price down even more.

Basically, the store that are doing well are those with fairly good customer service and real savings. Places with bogus savings who shout out “wolf” all the time are struggling.

GardeningGirl 3:38 pm 24 Apr 09

(Showing my age) I remember the DJ’s ads for their “clearances”. No common sales for them, but clearances of their usual quality merchandise. I can still hear that grating voice!
I bought something and it broke the first time I used it so I took it back. The saleslady admitted that those items had been ordered in specially for the sale, and quite a few had been returned.

ant 3:13 pm 24 Apr 09

Becuase they buy stuff in for their regular Xmas and midyear sales. The idea of these sales is that they are discounting left over stuff to get rid of it. This is actually what sales used to be. Not getting in boxes of stuff to sell at their sale.

emd 2:45 pm 24 Apr 09

ant, what’s the issue with buying stuff in especially for sales? Wholesalers/distributors offer good deals to retailers from time to time, that’s a good reason for retailers to pass on reduced prices to consumers. I expect there will be lots of this happening over the next few months, as manufacturers try to move warehoused stock.

p1 2:38 pm 24 Apr 09

What shits me is the ads every week for the TodayTonight/ACA story “get cheepest prices, we’ll show you how”.

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