Chief Minister Gallagher has always had a tendency to mothering the public (put a jumper on, wash your hands, blow).
Now she wants to take charge of the children too and get them out in the fresh air instead of sitting in from of “electronic entertainment”.
“The incidences of overweight and obesity in children has doubled since 1995, prompting this initiative that encourages parents and carers to manage screen time for their children,” the Health Minister said.
“The new Unplug + Play campaign aims to increase awareness of children’s engagement with electronic entertainment and highlights the need to limit use to no more than two hours each day.”
“In addition, children need at least 60 minutes of moderate to vigorous physical activity every day for good health according to the Australian Physical Activity Recommendations for 5 -12 year olds,” the Chief Minister said.
Preliminary unpublished data from the 2009 ACT Physical Activity and Nutrition Survey indicates that one third of Year 6 children living in the ACT watch TV or use the computer for more than two hours each weekday.
Spending more than two hours watching television can be associated with a higher risk of overweight or obesity, poor fitness, increased social problems and increased aggressive behaviour.
There’s going to be an advertising campaign in “newspapers and magazines as well as on ACTION buses, and local shopping centres and cinemas”.
Not, we note, in electronic media. Which is a shame as that seems to be where the target market it.