It would appear that after years of encouraging government departments to form their own identities, governments are now deciding it is better to appear as one uniform organisation.
A couple of years ago the Federal Government caused bother when it decided to rebrand, or possibly unbrand, its departments, saying that by the end of 2003 all departments had to use only the Australian coat of arms as their logo.
Now the ACT Government has announced much the same thing — all ACT departments must use this new logo in all their branding.
UPDATED: Brendan’s whinge in reply is now online. He does raise the question we all want the answer to:
A spokesperson for Jon Stanhope said there would be no extra costs in implementing this change as departments have been directed to start using the new logo as stock of letterheads and so on run out and are replaced. However the logo is also to be used on government vehicles and uniforms, so I expect there will be some costs involved.
Opposition leader Brendan Smyth has called the move “ludicrous”.
“Why, when the Government is broke, are they now going to badge the entire ACT public service, its stationery, its vehicles, and its uniforms with a new emblem?” he asked.
As for me, well I am not sure this is a “new” logo as I have vague recollections of it from years past. But then, I have been wrong on logos before.