Maccas to sponsor our rugby kiddies

johnboy 7 March 2007 9

In a move which will have obesity fretters in a tizz, have news that McDonalds are going to sponsor youth rugby in the ACT.

The partnership, that includes a focus on junior rugby, player and crowd behaviour, and coach and referee education, was announced today at Canberra Grammar School, one of many local rugby nurseries in the ACT.

Brumbies Rugby CEO Andrew Fagan says he is proud to be involved with McDonaldÂ’s.

“McDonald’s is one of the world’s strongest brands and we’re very proud to have them involved with rugby in the ACT and Southern NSW,” he said. “McDonald’s has an unrivalled reputation in providing high quality service and products. As we look to take our brand to the world, there’s a lot we can learn from the success of McDonald’s.

Anything for the money?

What's Your Opinion?

Please login to post your comments, or connect with
9 Responses to Maccas to sponsor our rugby kiddies
Ingeegoodbee Ingeegoodbee 9:55 pm 08 Mar 07

Good on them. Hell its not like my 3 and 6 year old don’t have the golden arches of ‘that Scotish restaurant’ – as my partner and I refer to it – welded into their brand memory anyway. I am sure that a feed of nuggets and fries once every 2-3 weeks isn’t goint to do them any harm at all and if it provides a few bucks to support junior rugby then all the better – FFS it could be money going to league or soccer or some other shitbag sport…

VYBerlinaV8 now_with_added grunt VYBerlinaV8 now_with_added grunt 4:34 pm 08 Mar 07

I was in the US last year on business and had the misfortune of getting a pizza from a Pizza Hut in San Jose. Holy crap, it was probably the unhealthiest meal I have ever eaten. The base was pure oil-fried white bread dough, the tomato sauce as sweet as could be, and the ingredients virtually unrecognisable. And it cost US$20!!!

The yanks get much less healthy versions of the fast food we have in Australia. It’s interesting, because it goes to show how large organisations target the taste of the food to the local market.

snahon snahon 1:17 pm 08 Mar 07

Its like everything.. all things in moderation. if Macca’s want to sponsor then good for them, may as well get the brand recognition out there while they’re young before KFC/HJ do.

justbands justbands 1:07 pm 08 Mar 07

Maccas here in Australia aren’t that bad thesedays. Plenty of resonably healthy/low fat options on offer. Still a different story overseas of course….& a Bic Mac meal is still pretty much pure evil in terms of fat versus nutrition. I’m happy for my sons rugby team to take their money & if he gets the odd pasta meal from them, then all the better.

Kramer Kramer 12:36 pm 08 Mar 07

Exactly. I am sick of McDonalds taking the rap for childhood obesity. Especially since they now have a much more diverse menu. There’s nothing wrong with a kid having a happy meal once a week after a game of rugby. I applaud McDonalds for putting up the money behind junior sport.

VYBerlinaV8 now_with_added grunt VYBerlinaV8 now_with_added grunt 10:41 am 08 Mar 07

So some kids run around for a while then go have a have meal. The occasional trip to Macca’s never killed anyone.

Eating it constantly is a different matter.

This reminds me of when the Australin director for Krispy Kreme was asked to comment publicly on whether he thought his product led to obesity and ill health. He responded that his product was supposed to be “an occasional family treat”.

What you put into yours (and your kids) mouths is up to you. I have already had ‘chats’ with my son’s grandparents about this issue…

Thumper Thumper 10:31 am 08 Mar 07

McDonalds have been doing this with junior cricket for years. They give out vouchers and chuck a little bit of money around.

The way it works is that the one kid in the family who has a freebie voucher goes with parents and siblings to McDonalds to get his freebie.

Then the rest of the family get something.

Excellent plan by the looney Clown.

johnboy johnboy 10:05 am 08 Mar 07

Some parents might do that, but many will get a voucher and take the kids after the game/training.

It’s not like Maccas are giving away the money expecting a decrease in business.

Kramer Kramer 9:45 am 08 Mar 07

Just because junior rugby is sponsored by Maccas it doesn’t mean they have to eat it, and surely the parents can assist here by not buying Maccas for the kiddies.

The Super14 is sponsored by Tooheys New and you don’t see me….. OK, so I drink Toohey’s but its only because I got a taste for it from drinking it at the Brumbies.

CBR Tweets

Sign up to our newsletter


Search across the site