Melbourne is getting its own domain name reports The Age.
If the future if you want to make sure your browser is taking you to Melbourne based websites you’ll be able to check the URL to see if there’s a little .melbounre at the end.
It seems a little long for me, why not a .mlbn?
The global governing body for domain names, the Internet Corporation for Assigned Names and Numbers approved the .melbourne domain name after a year-long evaluation, said technology provider ARI Registry Services.
The state government, city of Melbourne and ARI Registry Services underwent a year-long application for the new domain name.
ARI Registry Services chief executive Adrian Kinderis said the domain name will amplify the global reach of Melbourne.
“Geographical locators have always been important as a part of identifying where an online business is physically located,” he said.
“Internet users will turn to .melbourne for familiar, trustworthy and local online content.”
You can see where this is headed right?