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New DFO Fyshwick will make airport seem “Brand Depleted”

By Jonathon Reynolds - 5 July 2008 53

DFO CanberraI was made aware of the floorplan (download link) for the new DFO at Fyshwick. It appears that the new DFO complex will have MANY recognised brand name shops and outlets.

I feel somewhat sorry for any (struggling) operators that are locked in to long leases out at the airport as the new DFO complex with its diversity will certainly appear a far more attractive draw card for consumers.  

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53 Responses to
New DFO Fyshwick will make airport seem “Brand Depleted”
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peterh 9:55 am 07 Oct 08

cring said :

You are now hearing “BLAND DEPOT BLAND DEPOT” echo to the same tune of the ad.

Manually.

was at brand depot on sunday, after our trip to dfo – was far quieter, what with the police interviewing shop owners, and about 8 stores shut. The bargains we got, with very little effort were worth the trip, we saw same items at dfo that were $20 or $30 more expensive. oh, and the cost of food at brand depot is reasonable, not DFO’s $3.50 for a bucket of chips from the “healthy store”, selling chips….

cring 9:34 am 07 Oct 08

You are now hearing “BLAND DEPOT BLAND DEPOT” echo to the same tune of the ad.

Manually.

Holden Caulfield 10:01 pm 06 Oct 08

No weigh!

Resident Neville 7:28 pm 06 Oct 08

Concrete “thick enough for a 747” and a large scale structure, signifies zip. Even if that were backed by fact.

A Jumbo weighs about 175 tonnes spread over 16 very fat wheels.

All these large retail structures presume that laden trucks or heavy duty cranes could or will be used inside.

Even Dan Murphy’s floor would have to allow for a stack of pallettes full of wine and the forklift used to lift them.

Perhaps we could make the rumor even more interesting and claim that Canberra Airport is being secretly groomed as an alternative landing site for the Shuttle it ways 104 tonnes but has less wheels.

ratatouille 8:59 pm 11 Sep 08

I had a look around the DFO’s today, it’s opening tomorrow!! Most of the stores are completely set up, with a few boxes left to unpack. Some stores are still hiring. I got a job at one of the stores whooo I’m looking forward to starting.

heinous 2:59 pm 27 Jul 08

I rode my bike down to the DFO today to see how far they are progressing. The building infrastructure and roads look good, but I couldn’t see any shops that had been fit-out. The eatery floor is not finished with no seats installed. I reckon it will be a couple of months yet.

pelican 12:06 pm 27 Jul 08

In light of another article on RiotACT about the desire for a burnout arena perhaps the problem of Brand Depot is solved. No noise pollution and they can compete with the noise of the Boeings. 🙂

Jonathon Reynolds 12:03 pm 27 Jul 08

The Canberra Time finally has an article on which shops will be in the new DFO:
http://www.canberratimes.com.au/news/local/news/general/big-names-in-retail-listed-for-dfo/1227595.aspx

This was the floor plan that was originally published with the RA story:
http://img382.imageshack.us/img382/7475/canberradfoshopshp3.jpg

ant 8:55 pm 09 Jul 08

Jonathon Reynolds said :

heinous said :

nice to have an angle looking over me.

Is he acute or obtuse?

Well, he’s definitely not right! (har har).

heinous 6:36 pm 09 Jul 08

Your’ll such fun

Jonathon Reynolds 8:39 pm 08 Jul 08

heinous said :

nice to have an angle looking over me.

Is he acute or obtuse?

heinous 8:00 pm 08 Jul 08

[grammar nazi /on]
you are = you’re
Sheesh!

Thanks Gungahlin Al, nice to have an angle looking over me.

Gungahlin Al 5:41 pm 08 Jul 08

[grammar nazi /on]
you are = you’re
Sheesh!

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