This just in from the Minister for Territory and Municipal Services:
NEW REGO LABELS REMIND ALL TO TAKE CARE AND BE AWARE
Minister for Territory and Municipal Services, John Hargreaves, today launched the 2008 registration label slogans.
â€œThe registration slogans are an important way we can remind drivers about road safety- every time they get in the car,â€ said Mr Hargreaves.
â€œThe 2008 registration labels will features the messages â€˜BE AWARE OF MOTORCYCLISTSâ€™ and â€˜DONâ€™T DRINK AND DRIVEâ€™
â€œSadly, in 2005 there were 26 fatalities on ACT roads, 8 of which were motorcyclists. Two out of the seven fatalities on our roads this year have been motorcyclists.
â€œMotorcyclists face a higher risk of having a fatal or serious injury crash compared to car drivers. As motorcyclists can sometimes be difficult to see and because they have limited protection, it is important that both they and their fellow motorists share the road together safely.
â€œDisplaying this slogan on the back of registration labels is a great way to remind all drivers to â€œBe aware of motorcyclistsâ€™ at all times.
In the second half of 2008, the message â€˜Donâ€™t Drink and Driveâ€™ will be displayed on registration labels.
â€œBy highlighting this message within peopleâ€™s cars we can reinforce to all motorists the message â€˜Donâ€™t drink and Driveâ€™.â€
I’ve seen some petty and pathetic news releases in my time, but surely this one takes the cake. Do we really need a press relese announcing what catchy slogans will be on the back of registration labels?!
Can we expect a separate news release to announce what colour the labels will be?