The Canberra Times has taken a step towards ending the delivery of a Chronicle to every house/unit/flat in Canberra.
Today’s Times carries a half page ad on page 9 pushing The Chronicle’s new Online edition.
The Times is selling the environmental benefit, but the clincher is a notation under the three easy steps to get the online version. It reads “Please note: Printed delivery will automatically cease upon registration for the online edition when address is provided.”
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What’s Your opinion?
The end of the delivered version of The Chronicle?
A blatant admission of the financial problems bedevilling Fairfax. I wouldn’t be surprised in The Canberra Times follows suit and abolishes the print edition as well. Fairfax has already introduced online only newspapers in the smaller markets of Brisbane and Perth, I doubt whether the CT with its plummeting circulation will be able to remain in the hard copy format for very much longer.
Online Chronicle?
HAHAHAHAHAHAHAHAHAHAHA!!!
Oh sorry, they are serious.
gospeedygo said :
It’s still better value than its stable mate the Canberra Times (or should we call it the “Canberra Morning Herald” from now on)
Sigh, poor Chronicle. It’s really gone down hill since they removed the personals section.
colourful sydney racing identity said :
Ahh, you see there is a very good reason for this.
If they simply remove you from the list to be delivered to, then there circulation numbers drop by one and they make less advertising revenue.
If they add you to a list of online subscribers, then you are still counted for advertising revenue.
See what they did there?
Holden Caulfield said :
Indeed.
astrojax said :
The Chronicle used to sit at the end of my driveway until it literally melted, but now they come wrapped in plastic, so they are usually still in one piece (in a plastic bag which somehow managed to fill with water) when I put it in the bin (on bin night, when I am down the end of the drive way).
I use the TV guide…
dph said :
http://www.guardian.co.uk/politics/reality-check-with-polly-curtis/2012/mar/12/reality-check-literally-wrong-use-word?INTCMP=SRCH literally a great read… 🙂
The cronicle literally sits at the end of my drive way & melts in the sun.
And how will I get the fire started for my spit roaster?
One wonders about the future costs of guinea pig bedding, too.
Mulch will not prevent weed growth unless there is a thick layer (6-8 pages) of paper underneath.
The internet may be a modern marvel, but it will not stop weeds growing in my garden.
In other similarly interesting news, the domestication of the dog continues.
Haven’t we been told it was too difficult to manage addresses that didn’t want to get the kitty litter liner delivered?
Mind, at the moment our house/street has been going through a phase of no delivery anyway.