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Zoo Advertising’s “tactful moment” on email …

By I-filed - 1 December 2011 50

Filed under “Timing could have been better”: here is an email I’ve been forwarded, that Zoo decided to send out to its federal government clients, letting everyone know how they plan to spend a tiny bit of their profit margin pimped off the taxpayer, JUST as news of the budget cuts and efficiency squeeze threatening jobs was breaking over the heads of every public servant around the country …

From: ‘Clinton Hutchinson’ [mailto:clinton.hutchinson@zooadvertising.com.au]
Sent: Tuesday, 29 November 2011 5:24 PM
To: Xxxxxx, Xxxxx
Subject: We’re taking a short break

Dear Clients,

On the 8th and 9th of December 2011, everybody at ZOO Advertising will be taking a two day break.

It’s been a busy year for ZOO, so to say a big thank you to all of our staff we’re taking everyone to Hamilton Island to relax, unwind and sip drinks with miniature umbrellas that – I can only assume – stop our cocktails from getting burnt. The plan is, as well as avoiding sunburn, everyone will come back feeling fresh and extra imaginative, ready for 2012.

However, this means we won’t be open on these two days, but we will re-open again as usual on Monday 12 December until our Christmas closure on the Friday 23 December.

Yours sincerely,

Clinton Hutchinson

P.S In the event of an emergency, please contact our office on our normal number (6260 8777) and your call will be diverted to somebody who will be able to help you.

Clinton Hutchinson
Partner/Managing Director

L3, 59 Wentworth Ave, Kingston, ACT 2604
P (02) 6260 8777 zooadvertising.com.au

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50 Responses to
Zoo Advertising’s “tactful moment” on email …
Grail 11:19 am 01 Dec 11

Well, the folks who are clients of advertising agencies are usually the types who view conspicuous consumption as an indication of wealth. If you are rich you obviously worked for it, so telling your clients that you’re off for an expensive holiday is the same deal as turning up to interviews in an exotic car wearing an expensive suit: it’s a clear message that, “I am successful because I can afford to spend money on luxuries.”

This kind of messaging is not intended for the rank and file such as the person who forwarded this email. I’m sure the messaging was appropriate for the audience to which it was intended.

There’s a clearly defined divide between the wage slaves who view conspicuous consumption as a waste of customer’s money, and the elite who view conspicuous consumption as an indicator of a person or company’s value, merit or worth.

Get used to the fact that things work differently in different classes of society. And get used to the fact that we do have different classes of society, most clearly delineated by how much you earn and where you live.

What you think of this message from Zoo Advertising is irrelevant, since you are not the target market.

Henry82 11:16 am 01 Dec 11

You’ll probably find they’re expecting zero (or limited) jobs over that 2 day period. Hence why they’ve sent everyone home. It makes sense to me, why have everyone there twiddling their thumbs for 2 days, then let them have an extra break, come back refreshed, ready for some hard work.

OP needs to realise that the grass isn’t always greener. Perhaps they’ve been working 2-3 hrs extra every day for the past 6 months and are burnt out? The only reason why they’ve emailed you is so that you don’t call them up and find nobody answers.

On an unrelated note, in terms of holidays, i’d rather be on my own/with friends that with a bunch of work colleagues twice my age.

You 10:53 am 01 Dec 11

chewy14 said :

If I was one of their clients, I’d definitely be questioning the cost of any tenders they put in for in the future, if they are taking their staff on a holiday to Hamilton Island.

Why you would send your clients an email like that I have no idea?

The only thing being advertised is that they’re getting paid too much.

Hit the nail right on the head. Sending that email was a terrible business decision.

fgzk 10:25 am 01 Dec 11

Hows the weather up their at this time of year? Well earned break in my book. A great family business acknowledging and rewarding the commitment of its staff.

+1 buzz819

PigDog 10:09 am 01 Dec 11

I don’t have a problem with this at all – but Zoo would probably be wiser to pocket that money rather then spend it. It could be a slow year for companies that rely on the spending of public agencies. It might be Pine Island, rather than Hamilton next Christmas.

neanderthalsis 10:07 am 01 Dec 11

Haters gonna hate…

I have no problem with private companies rewarding their staff. Even if they do have the Commonwealth Govt as a client, what they do with their earnings is pretty much their business. Maybe they’re enjoying the good times before the meataxe starts swinging. That said, I think the advertisers will still be making dollars even when the Public Service has been cut back to nothing. Someone needs to peddle the propaganda to the proles. With a government so far behind in the polls and a number of unpopular policies to push, Zoo might be heading to Bora Bora next year instead of Hamilton Island…

Understandably, the cubicle dwelling pubes out there might feel a twinge of jealousy that there are actually employers out there who value their employees enough to fund a tropical junket.

Erg0 9:55 am 01 Dec 11

chewy14 said :

If I was one of their clients, I’d definitely be questioning the cost of any tenders they put in for in the future, if they are taking their staff on a holiday to Hamilton Island.

Why you would send your clients an email like that I have no idea?

The only thing being advertised is that they’re getting paid too much.

How dare they make a profit from government work! They should be bidding on tenders at cost price!

chewy14 9:37 am 01 Dec 11

If I was one of their clients, I’d definitely be questioning the cost of any tenders they put in for in the future, if they are taking their staff on a holiday to Hamilton Island.

Why you would send your clients an email like that I have no idea?

The only thing being advertised is that they’re getting paid too much.

G-Fresh 9:36 am 01 Dec 11

envy is for chumps. eat a bag

Jim Jones 9:12 am 01 Dec 11

OMG, you should totally call a waaaambulance

davo101 9:07 am 01 Dec 11

colourful sydney racing identity said :

a company rewarding staff?

Fine. Just don’t rub my nose in it.

colourful sydney rac 9:00 am 01 Dec 11

a company rewarding staff? Cue the moral panic.

justthinkingoutloud 8:55 am 01 Dec 11

Wonder about the state of mind of the person who sent this to RIOTACT, maybe they need a holiday, a bit of generosity of spirit and Xmas cheer. Zoo is a private, profit-driven organisation – what it does with its profits to reward and motivate its staff is its business … personally I applaud a company that uses profits to reward staff, particularly if it means they are happy and productive for their clients.

davo101 8:43 am 01 Dec 11

Ouch.

Not sure I’d want to hire ZOO Advertising, they seem to be a little unaware and tactless.

buzz819 8:27 am 01 Dec 11

Umm?? Just because your in a job without succh perks you are annoyed??

Happens quite a lot in the private sector, get over yourself.

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