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7mate on Prime?

bd84 20 August 2010 22

7mate

The Seven Network today launched 7mate to go live in its markets from September 25. While the name is well.. joining the likes of GO! and scraping the bottom of the barrel, the channel is targeted at males from 16 to 49 years and looks like it will show some semi-decent shows.

Not surprisingly, the local Prime network has yet to say a thing about whether they have learnt anything from the 7TWO debacle and get off their arses in time to simultaneously launch the channel here this time.

One would think that if every other network (other than SCTen) can do it, surely Prime can too.. Time will tell.

[ED – There’s a media release too]


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Ryan Ryan 6:44 pm 26 Aug 10

Media Spy confirm that ‘7mate on Prime’ launches 25 September: http://www.mediaspy.org/report/2010/08/25/7mate-on-prime-from-september-25/

With that mystery solved, shall we move onto when Ten’s new channel ‘Eleven’ will be carried by Southern Cross Ten? http://www.mediaspy.org/report/2010/08/26/ten-announces-launch-of-eleven/

bd84 bd84 9:56 pm 23 Aug 10

It looks like Prime will get their act together this time and 7mate on Prime will launch at the same time, the station name on channel 63 has already changed to “7mate on Prime” despite it not launching for another month and no official word from Prime, from what I can see anyway.

outdoormagoo outdoormagoo 8:03 am 22 Aug 10

farnarkler said :

Apart from Fifth gear there’s nothing amazing.

I am quite a big fan of Warehouse 13 and Primeval, but I got sick of waiting to see them over here and just downloaded them.

Maybe if they want more viewers, think about less reality TV and more shows that we are being increasingly forced to download. Then we are called pirates, even though it is the only way to get the content.

damien haas damien haas 1:04 pm 21 Aug 10

Im just glad that this free gift to the networks has resulted in more Australian programming. At least the valuable and scarce frequencies these new digital channels occupy didnt get sold to new companies who may have used them to just show more foreign television.

cleo cleo 10:42 pm 20 Aug 10

Well I like watching the new channels, as I can at least watch a movie instead of SPORT!

farnarkler farnarkler 7:48 pm 20 Aug 10

New episodes of FAMILY GUY, AMERICAN DAD, PARKS AND RECREATION and LAST COMIC STANDING will lead the primetime comedy schedule. 3O ROCK, HOW I MET YOUR MOTHER, THAT 70’S SHOW, SCRUBS and CRANK YANKERS round out the laughs. New drama will include the sci-fi series CAPRICA and the adventure series WAREHOUSE 13 and STARGATE ATLANTIS. The reality slate will feature US ratings hits JERSEY SHORE and PAWN STARS, along with popular MTV series PUNK’D and GENE SIMMONS FAMILY JEWELS, featuring the controversial KISS guitarist and his LA-based family, and MONSTER GARAGE with Jesse G. James. Factual on 7mate will see series such as FIFTH GEAR, THE UNIVERSE, LIFE AFTER PEOPLE, THE BONEYARD, AX MEN, JACKED: AUTO THEFT TASKFORCE, MEGA MOVERS, MEGA STRUCTURES, AIR CRASH INVESTIGATIONS and SHOCKWAVE in primetime. 7mate will also be the home for first-run big movies for the blokes, including THE RINGER, STRANGERS and PRIMEVAL.

Apart from Fifth gear there’s nothing amazing.

moneypenny2612 moneypenny2612 7:21 pm 20 Aug 10

M0les said :

Will it me “7mate on Prime” or the much more appropriate “Primate”?

You beat me to it – but you’d think the corporate comms types at Seven might have consulted their Prime affiliates before settling on the Mate brand.

Although perhaps PriMate is just as apt given the targeted demographic…

Ryan Ryan 6:01 pm 20 Aug 10

Prime will have to do something as they are required to broadcast a minimum number of hours per year of HD content (7mate being a HD channel). To my recollection the number is hours is just over 1000.

Now, it is possible they could have reached that quota already this year so technically could probably delay running this channel until next year. That said, their only other option would be to go a different way with their HD Channel, but with a cost-cutting new CEO they will go the cheap option, which is to run 7mate.

If they learned anything from the 7TWO debacle, they’ll run this channel, even as a dirty feed (direct feed from 7 Sydney, ads and all) from launch day.

54-11 54-11 2:41 pm 20 Aug 10

That’s what you say now, colourful. I’ll bet when you’re actually in the voting booth, your hand just won’t do what your brain and heart tells it to do…

motleychick motleychick 2:30 pm 20 Aug 10

Woo hoo! American Dad, Family Guy, Scrubs and Jersey Shore! Sick! Although I don’t see how it is specifically for males. Anyway. I’ll be watching.

bitzermaloney bitzermaloney 1:56 pm 20 Aug 10

Outta Control said :

Is Graham Richardson the program director?

No, it’s either Kyle Sandilands, Rove McManus or Bob Hawke.

astrojax astrojax 1:29 pm 20 Aug 10

Outta Control said :

Is Graham Richardson the program director?

nah, that’d be ‘7littlemate’ – and there’s only one little mate…

colourful sydney racing identity colourful sydney racing identity 11:46 am 20 Aug 10

54-11 said :

This has got to be the biggest load of bollocks. Like colourful, I’m in their demographic (well just above it), and there’s not one of these bits shit programming I’d ever watch.

Dunno who organised this one, but they’re way off. Where’s the bikini babes, wet t-shirts, et al?

ok look, just because I am reluctantly voting Greens in the Senate it doesn’t mean you have to start agreeing with me to curry favour 🙂

Davo111 Davo111 11:39 am 20 Aug 10

seems fine to me, perhaps they’re trying to challenge “go” ?

54-11 54-11 11:25 am 20 Aug 10

This has got to be the biggest load of bollocks. Like colourful, I’m in their demographic (well just above it), and there’s not one of these bits shit programming I’d ever watch.

Dunno who organised this one, but they’re way off. Where’s the bikini babes, wet t-shirts, et al?

Outta Control Outta Control 10:19 am 20 Aug 10

Is Graham Richardson the program director?

M0les M0les 9:57 am 20 Aug 10

Will it me “7mate on Prime” or the much more appropriate “Primate”?

martyo martyo 9:44 am 20 Aug 10

well I thought this was going to be one for the lads but it appears not!

“On the contrary, we will be launching several initiatives that will see the female audience watching 7mate as well”

so it should be renamed 7three then? or they need to change the criteria for the schedule and just have pr0n? or

as for the US TV re-runs our quota of US content kicking in me thinks

yawn

colourful sydney racing identity colourful sydney racing identity 9:43 am 20 Aug 10

I am in their demographic but there is only two shows in their press release that have any appeal to me…

Grrrr Grrrr 9:38 am 20 Aug 10

Mate.
Maaaaaate!
Whadda you watching?
Dunno, I’m a bit pissed though, and this channel says it’s for blokes.
This Mega Movers show looks like something I already saw on SBS..
Dunno about that mate, I don’t watch that SBS crap for hippies.

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