The Seven Network today launched 7mate to go live in its markets from September 25. While the name is well.. joining the likes of GO! and scraping the bottom of the barrel, the channel is targeted at males from 16 to 49 years and looks like it will show some semi-decent shows.
Not surprisingly, the local Prime network has yet to say a thing about whether they have learnt anything from the 7TWO debacle and get off their arses in time to simultaneously launch the channel here this time.
One would think that if every other network (other than SCTen) can do it, surely Prime can too.. Time will tell.
[ED – There’s a media release too]