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7mate on Prime?

By bd84 - 20 August 2010 22

7mate

The Seven Network today launched 7mate to go live in its markets from September 25. While the name is well.. joining the likes of GO! and scraping the bottom of the barrel, the channel is targeted at males from 16 to 49 years and looks like it will show some semi-decent shows.

Not surprisingly, the local Prime network has yet to say a thing about whether they have learnt anything from the 7TWO debacle and get off their arses in time to simultaneously launch the channel here this time.

One would think that if every other network (other than SCTen) can do it, surely Prime can too.. Time will tell.

[ED – There’s a media release too]

What’s Your opinion?


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22 Responses to
7mate on Prime?
Ryan 6:01 pm 20 Aug 10

Prime will have to do something as they are required to broadcast a minimum number of hours per year of HD content (7mate being a HD channel). To my recollection the number is hours is just over 1000.

Now, it is possible they could have reached that quota already this year so technically could probably delay running this channel until next year. That said, their only other option would be to go a different way with their HD Channel, but with a cost-cutting new CEO they will go the cheap option, which is to run 7mate.

If they learned anything from the 7TWO debacle, they’ll run this channel, even as a dirty feed (direct feed from 7 Sydney, ads and all) from launch day.

54-11 2:41 pm 20 Aug 10

That’s what you say now, colourful. I’ll bet when you’re actually in the voting booth, your hand just won’t do what your brain and heart tells it to do…

motleychick 2:30 pm 20 Aug 10

Woo hoo! American Dad, Family Guy, Scrubs and Jersey Shore! Sick! Although I don’t see how it is specifically for males. Anyway. I’ll be watching.

bitzermaloney 1:56 pm 20 Aug 10

Outta Control said :

Is Graham Richardson the program director?

No, it’s either Kyle Sandilands, Rove McManus or Bob Hawke.

astrojax 1:29 pm 20 Aug 10

Outta Control said :

Is Graham Richardson the program director?

nah, that’d be ‘7littlemate’ – and there’s only one little mate…

colourful sydney rac 11:46 am 20 Aug 10

54-11 said :

This has got to be the biggest load of bollocks. Like colourful, I’m in their demographic (well just above it), and there’s not one of these bits shit programming I’d ever watch.

Dunno who organised this one, but they’re way off. Where’s the bikini babes, wet t-shirts, et al?

ok look, just because I am reluctantly voting Greens in the Senate it doesn’t mean you have to start agreeing with me to curry favour 🙂

Davo111 11:39 am 20 Aug 10

seems fine to me, perhaps they’re trying to challenge “go” ?

54-11 11:25 am 20 Aug 10

This has got to be the biggest load of bollocks. Like colourful, I’m in their demographic (well just above it), and there’s not one of these bits shit programming I’d ever watch.

Dunno who organised this one, but they’re way off. Where’s the bikini babes, wet t-shirts, et al?

Outta Control 10:19 am 20 Aug 10

Is Graham Richardson the program director?

M0les 9:57 am 20 Aug 10

Will it me “7mate on Prime” or the much more appropriate “Primate”?

martyo 9:44 am 20 Aug 10

well I thought this was going to be one for the lads but it appears not!

“On the contrary, we will be launching several initiatives that will see the female audience watching 7mate as well”

so it should be renamed 7three then? or they need to change the criteria for the schedule and just have pr0n? or

as for the US TV re-runs our quota of US content kicking in me thinks

yawn

colourful sydney rac 9:43 am 20 Aug 10

I am in their demographic but there is only two shows in their press release that have any appeal to me…

Grrrr 9:38 am 20 Aug 10

Mate.
Maaaaaate!
Whadda you watching?
Dunno, I’m a bit pissed though, and this channel says it’s for blokes.
This Mega Movers show looks like something I already saw on SBS..
Dunno about that mate, I don’t watch that SBS crap for hippies.

colourful sydney rac 9:36 am 20 Aug 10

lobster said :

I find the “Splodge” in the graphic to be somewhat questionable

urgh.

lobster 9:27 am 20 Aug 10

I find the “Splodge” in the graphic to be somewhat questionable

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