In a bold move to grow local arts, celebrate and respect our environment and offer an investment in fine art, Canberra photographer Chris Holly is selling the Cotter River at its source as two limited-edition images, then cutting up the originals.
There will only ever be 60 copies of each image. After the images have sold, the original transparency film will be cut into pieces and shown online, making the images a limited edition investment opportunity that will appreciate in value.
The images depict the source of the Cotter River, looking across a sweeping arena of polished granite slabs, on the side of Mt Scabby. It takes a day to walk into the area which adjoins wilderness along the ACT and NSW borders.
Photography is now considered a valuable art investment. With current digital technology, the benefit is easy replication. You can make millions of copies of an image, however the art collection value is lower because supply outweighs demand. With film, once the original image is cut, no more copies can be made and demand grows because supply has ended.
This reflects the source of the Cotter for Canberra. It is our supply of fresh water and clean air. We only have one Earth. It cannot be replicated and our demands must be considered carefully so our assets are valued.
“I have a debt to repay to the earth for making these images. Just as one would respect the work of a model and pay them to pose in a photograph, one can make a payment to respect the natural environment, and give our talents and art a fresh purpose.”
The sale is a great exchange for everyone. Local artists are supported, people have access to affordable fine art of a precious local asset, and proceeds from the sales flow back to environmental projects.
Each print is signed and numbered by the artist and is $220. They can be viewed online at http:www.holimage.com/cotter