[First filed: April 30, 2009 @ 14:37]
Why settle with a pleasant and much loved flower festival when you can have an all singing and dancing celebration of all things to all people.?
I understand why for a business, having floated shares on the stock exchange, it’s important to deliver a return on investment to the shareholders. But what has poor old Floriade ever done to deserve an ever-expanding program?
Andrew Barr has announced the long term vision to turn our flower display into the tourism wonder of the world.
- The strategy focuses on 4 key elements:
— Developing the status of Floriade as world-class tourism event through innovation in event development
— Continuing to develop an operating culture that successfully leverages Floriade’s brand, image and assets to return consistent and sustainable economic benefits to the ACT
— Building on the key asset of Floriade, its people, who work to provide the event for the ACT and region and
— Ensuring Floriade promotes and operates under best practice environmental standards.
Vast volumes of Floriade planning are available on the TAMS website including the endlessly amusing: “Estrategy ‘Word of mouse’”
UPDATED: Brendan Smyth is upset that there isn’t more by way of grand visions.
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