Now I think its a wonderful idea to promote these benefits but I have a couple of problems with the method. Simply put there are a lot of seniors who don’t use the internet, so they won’t be able to access it. And those older grownups who do use the internet (like my parents) you would never even think of calling them seniors, and they wouldn’t use the card even if you gave it to them. A better way of promoting the Seniors Card benefits would be to have posters or broshures in doctors offices.
- Food & Wine