Skip to content Skip to main navigation

Ask RiotACT

Experts in Wills, Trusts
& Estate Planning

Advertising recommendations in Canberra?

By Blingiton - 23 March 2012 37

Hi Rioters

I’m looking to do some local press advertising for my business.  Before I spend a small fortune on advertising, I’d love to hear your views on where my advertising dollar is best spent eg:

– City News

– Canberra Weekly

– Chronicle

– Other

Please help…

[ED – And let us not forget RiotACT]

What’s Your opinion?


Post a comment
Please login to post your comments, or connect with
37 Responses to
Advertising recommendations in Canberra?
Bennop 12:30 pm 23 Mar 12

Isn’t all this putting the cart before the horse? Its all pretty meaningless to answer Blington’s question without knowing what type of media his/her target market is exposed to.

For all we know they could be exclusively readers of “The Australian”, or predominantly readers of Street Machine mag.

I would suggest doing some market research first. Or if you know who your target market is, then tell us, and we can answer you question with that context as well.

bitzermaloney 12:26 pm 23 Mar 12

For what its worth, I don’t read any of the above except RiotAct and briefly persuse the crimes online (but as they are now a rehash of the smh there’s not much value in that either). Occassionally get the Sat edition of the crimes, but it’s usually Wed or Thurs before it gets looked at and then ends up as mulch weedmat. (Approx 6 sheets betweent he soil & mulch works a treat and eventually degrades.)

Depending on your business and target audience I’d stick to oline ads and Action (adds in and on the buses (sides & back) &/or bus shelters).

Malteser 12:19 pm 23 Mar 12

What about radio? We have a couple of radio stations 106.3FM, 104.7FM and RawFM (depending on the type of business). Not sure about AM stations.

Baldy 12:17 pm 23 Mar 12

Riotact. Definatly there.

astrojax 12:16 pm 23 Mar 12

sponsor a team in the a-league. i believe there is a gold plated [well, coasted] vacancy. call a mr lowy – any westfields should pop you through – and see what you can do. he’s keen to chat.

if you’re considering the crimes, i’d rekkun you might also investigate the smh and/or age, as they have strong readership in canberra and could bring interstate traffic to your business, if that’s relevant. just a thought (well, i read the age and i know astress is keen on the smh, which we get on saturdays for the good weekend now the import version of the age has stopped including it – shame on them!)

cross 12:14 pm 23 Mar 12

Further to my last post this thread may be of use.
http://the-riotact.com/advertising-agencies-in-canberra/22210

cross 11:57 am 23 Mar 12

I think using an independent ad agency is probably a good option, it’s what they do.I’ve seen a few expensive DIY campaigns produce zilch results.
Maybe suggest a few of the ideas produced by Rioters like sport sponsorship,online ads,bus or taxi posters to the agency.I’ve even heard of a guy or business who has arrangements for bill posting in selected areas although mostly entertainment posters .
It could be money well spent in the long run.

Snarky 11:50 am 23 Mar 12

What business or industry are we talking about? I tried some ads in the CT a while back for my retail venture – cost an arm and a leg, and while the business generated covered the cost of the ads there was buggerall profit left afterwards. I have customers now who are all using either the Weekly or City News or both. Whether they work or whether they’re just more affordable I couldn’t say.

grump 11:34 am 23 Mar 12

I know an up and coming paintball team on the national scene looking for sponsors – can offer 24/7 exposure at their field and jersey logo etc – depends on what your $ and media type spread is – can send prospectus! 🙂

cross 11:06 am 23 Mar 12

johnboy said :

Wow, quite the parasite aren’t you?

Fortunately not everyone tries to leach free content while removing from content providers a means to cover their costs.

And in great news for advertisers they only pay for banners which are displayed.

So the tiny number of low rent freeloaders like you don’t effect their advertising costs.

Yay! Somebody who recognises the the importance of advertising to our economy.

barbiekini 10:44 am 23 Mar 12

Without a doubt i’d recommend advertising on RiotACT but I also highly recommend the Canberra Weekly. The rates are very affordable and we have had a really good response to our ads.

johnboy 10:38 am 23 Mar 12

Mysteryman said :

If it was me…

I personally wouldn’t bother with online advertising (with the possible exception of the RA “featured advertisement” articles). I use adblock to remove ads from all web pages as is. I know a lot of other people use it too. Something about online banner ads makes me distrustful of them.

Wouldn’t bother with the Chronicle, either. I throw that out without even opening it when/if it gets delivered.

I think CityNews and Canberra Weekly are better – quite a lot of people will flip through those while waiting for coffee, lunch, etc. I know a lot of people like to check the social pages to see if they or there friends have been pictured.

Just my opinion, of course. I’m not a marketing guru.

Wow, quite the parasite aren’t you?

Fortunately not everyone tries to leach free content while removing from content providers a means to cover their costs.

And in great news for advertisers they only pay for banners which are displayed.

So the tiny number of low rent freeloaders like you don’t effect their advertising costs.

Mysteryman 10:34 am 23 Mar 12

If it was me…

I personally wouldn’t bother with online advertising (with the possible exception of the RA “featured advertisement” articles). I use adblock to remove ads from all web pages as is. I know a lot of other people use it too. Something about online banner ads makes me distrustful of them.

Wouldn’t bother with the Chronicle, either. I throw that out without even opening it when/if it gets delivered.

I think CityNews and Canberra Weekly are better – quite a lot of people will flip through those while waiting for coffee, lunch, etc. I know a lot of people like to check the social pages to see if they or there friends have been pictured.

Just my opinion, of course. I’m not a marketing guru.

dpm 10:10 am 23 Mar 12

Yes, quite funny asking a question on a site where the OP knows a huge chunk of Canberrans would see and read it, with the question being: “Where can I advertise where a huge chunk of Canberrans would see it?”! Hahahaha! You may have subconsciously found your answer…. 🙂

ps0104 9:54 am 23 Mar 12

Yes- don’t forget RiotACT! I have had dealings with a number of business who have had advertising features on this site as a direct result of their articles on RA. All have been positive experiences. I have loved the detailed info in these features and in some cases have gone back and searched for the thread months later with a view to contacting the business.

A particularly memorable one was Rachael Hunter from Dominion Finance- big tick for her for the way she interacted and engaged with everyone on the site in terms of giving frank and helpful answers to questions and concerns.

http://the-riotact.com/advertise

1 2 3

Related Articles

CBR Tweets

Sign up to our newsletter

Top
Copyright © 2017 Riot ACT Holdings Pty Ltd. All rights reserved.
www.the-riotact.com | www.b2bmagazine.com.au | www.thisiscanberra.com

Search across the site