3 November 2014

Agencies Unite to Form Marketing Powerhouse

| Canfan
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Two of Canberra’s leading marketing services firms – multi-disciplinary content and communications agency Coordinate and Swell Design Group – today announced that they would come together to create a new marketing powerhouse in Canberra.

The union of the two organisations is a bold move in response to market trends, and creates the largest independent advertising and marketing network in Canberra.

The partnership has been formed to bring together the respective skills of both agencies, increasing the size, capacity, talent and capabilities provided to advertisers and marketers in Canberra.

The agencies say that they have always enjoyed a positive relationship with the new partnership being driven by a common vision to collaborate and continue to deliver exceptional branding, design, advertising, marketing communications and digital services to the Canberra market.

The consolidation of the two agencies will create a comprehensive, full service advertising, marketing and communications network which leverages the respective strengths of two market leaders.

Coordinate, a full service communications and content marketing company is best known for its high profile branding and advertising projects, most notably creating Canberra’s brand identity, CBR – Confident, Bold, Ready. Coordinate also manages the branding and advertising accounts for ActewAGL, Canberra Milk and was instrumental in establishing the CBR BRAVE, Canberra’s Australian Ice Hockey team, following the demise of the Canberra Knights.

For over 17 years Swell Design Group has built a reputation in the industry for its high-end graphic design services, specialising in identity, digital, property marketing and constructs and boasting an enviable client portfolio, which includes Capital Airport Group, Colliers International and Doma Group.

Coordinate and Swell will continue to exist as independent companies to focus on their respective skills, but will collaborate together under the new arrangement across key projects and initiatives.

Coordinate Director Jamie Wilson believes the partnership will offer Coordinate clients and advertisers in general, the most capable full service marketing offering available. Mr Wilson said, “Coordinate has always had a strategy first approach, with our creative team bringing brands and marketing campaigns to life thereafter. The partnership with Swell will add even more depth to our creative team and give us a specialist digital offering which we believe is the best in the market.”

Swell Director, Col Burk said, “The team at Swell are excited to partner and collaborate with Coordinate, leveraging their strategy, media and full service capabilities. We see this as a positive move for our business and for our clients, and it’s exciting to see two competitors in the market unite with a common purpose. We think it’s a great move for Canberra marketing in general.”

(Coordinate Media Release)

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