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Barr declares Enlighten Victory

By johnboy - 23 May 2013 10

enlighten

Andrew Barr is breaking out the champagne over this year’s Enlighten numbers:

More than 115,000 people attended the free and ticketed events during ENLIGHTEN 2013, an increase of 290% on last year’s figure of 29,437, according to an independent evaluation report issued today.

Enlighten, which was staged from March 1-9, with a focus on the weekends of March 1 and 2 and March 8 and 9, once again featured spectacular architectural projections and buzzing entertainment precincts mixed with late-night openings at 13 attractions. The program was varied, with something for everyone, including 52 free and ticketed events from exclusive blockbuster exhibitions to live performance, tours, talks and exclusive dining experiences – providing a memorable array of creative and surprising experiences.

The total attendance figure for Enlighten 2013 was 115,031, an increase of 290% on last year’s figure of 29,437.

Staging Enlighten in Canberra over 9 nights, with events focused on the two weekends, gave rise to increases in Gross Territory Product (GTP) totaling $0.95 million – an increase of 126% ($0.42m in 2012).

2,195 interstate and international visitors came to Canberra specifically to attend Enlighten or extended their stay because of it – and of that total, 1,135 of them stayed for one or more nights in the ACT. The average visitor stay in Canberra was almost three nights.

Enlighten has truly cemented its position as a creative and innovative cultural event of national significance and is carving its place as an iconic Canberra event, delivering on the vision the ACT Government set out three years ago.

Independent analysis of Enlighten media coverage found news stories reached a cumulative potential circulation of 5.5 million people, to the value of a record $1.1 million. This represents an increase of 35% on the 2012 results ($800k) and the highest value ever.

There was a balanced mix of age groups at Enlighten 2013. For ticketed events the 25-34 year age bracket was the main group, while the free entertainment precinct attracted a mix of ages, from 60-plus (25%), followed by 20-29 years (21.3%) and 40-49 years (18.8%). This shows that there is a greater variety of activities programmed at Enlighten, offering something for everyone.

[Photo by Amanda Hugandkiss]

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10 Responses to
Barr declares Enlighten Victory
BelcoMan 3:20 pm 24 May 13

But where was the Pollock Pong?

Its not Enlighten without it

Holden Caulfield 2:29 pm 24 May 13

Well, it was bloody good.

astrojax 12:53 pm 24 May 13

Jim Jones said :

dungfungus said :

FRENCH MUSLIM CHILDREN!!!

i rather think i’m missing something here…

pepmeup 6:22 pm 23 May 13

This was a great event, I think Barr can take it as a victory

Jim Jones 4:19 pm 23 May 13

dungfungus said :

FRENCH MUSLIM CHILDREN!!!

dungfungus 4:04 pm 23 May 13

Well, of course he would say it was a success wouldn’t he?
Funny how he has obtained an independent evaluation as to how many people attended, what demographic they were and how much they spent etc. but this same insight is not available after the NGA exhibitions which Barr gives $500K to on a regular basis.

astrojax 3:58 pm 23 May 13

beardedclam said :

Honestly, get the Skywhale to this event each year. Imagine her floating above all this, keeping an eye on us, safely observing her children at play with those ever watchful eyes and motherly breasts reminding us that we all belong.

…each boob lit a different colour…

MsCheeky 3:50 pm 23 May 13

I loved Enlighten. Next year, I’m going the whole nine yards and taking a picnic dinner.

ryza 3:31 pm 23 May 13

Enlighten was pretty great! Skywhale stamp of approval.
I am pretty keen to see this become more successful as time goes on.

beardedclam 1:47 pm 23 May 13

Honestly, get the Skywhale to this event each year. Imagine her floating above all this, keeping an eye on us, safely observing her children at play with those ever watchful eyes and motherly breasts reminding us that we all belong.

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