Who are the best billboard and signage companies in Canberra? Photo: Michelle Kroll.
If you’re looking for a dynamite marketing or advertising push, you might be considering major outdoor billboards or digital signage to attract peak foot or vehicle traffic. In today’s market, dozens of options are available. This includes ad trailers, mobile signage, mega LED screens, cinema advertising and transit advertising. Each platform is unique. All have the power to reach audiences in cost-effective ways.
It can be baffling to understand billboard or digital signage so you’ll want to hook up with a company that can help with options and accurate costs.
In this article, we’ll outline the qualities to consider when choosing a billboard or digital sign provider, and share where to find the best in Canberra.
What makes a great billboard and digital signage company?
Choosing the right company will give you confidence that your marketing or advertising campaign will get you the biggest bank for your buck. It will reassure you that you’ll be targeting the right audience in the right way at the right time and in the right location.
It can be helpful to keep the following in mind when choosing a billboard or digital sign company.
- Creativity. With marketing and advertising campaigns, you’ll want a company that is creative all the way. This includes developing ideas for bringing your campaign to life, in a way that produces real results.
- Advice. The billboard and digital signage space can be highly technical and confusing to the layperson. You’ll want a company that is proactive with informed advice. This will give you credible options to consider.
- Cost effective. Marketing and advertising can be expensive, so you’ll want to get the best value for every dollar spent. Talk to companies about how they determine cost effectiveness, so you get the most out of your budget.
- Technology. You’ll want to work with a company that has invested in technology. This can make your project more efficient, and pave the way for unique ideas.
- Service. When investing in billboards or digital signage, you’ll be spending a fair bit of money. You’ll want to partner with a company that provides quality and attentive service, during and after your project.
The best billboards and digital signage in Canberra
Riotact’s editorial team has combed through 20 years of on-site comments to compile a list of the most recommended businesses according to you.
To be listed in our Best of Canberra series, each business needs to have consistently received positive feedback on RiotACT and Facebook as well as maintaining a minimum average of 4/5 stars on Google.
Val Morgan
Val Morgan is a leading supplier of screen advertising. Its national team has a network of more than 2,000 cinema screens in metro, regional and country areas. Val Morgan’s cinema advertising promises high-impact, big-screen advertising that produces results. The team has the tools to strategically plan client marketing campaigns. This includes with measurable, accountable and customised buying options. Campaigns can be targeted by genre, category and demographic.
Big Impact Media
Big Impact Media, which opened in 2008, is an outdoor media provider delivering national and local campaigns. The company’s LED screens and mobile billboards are a strong medium for marketing events, products and services. Big Impact Media works with many types of clients. This includes public and private sector organisations, not-for-profit organisations and the retail sector.
With deep technical product knowledge and know how, Big Impact Media provides high-impact outdoor mobile billboards and digital LED screens solutions for promotion and branding campaigns. Campaigns are tailored to produce big impact for clients large and small.
Big Impact Media’s screens and billboards are seen in high-traffic areas and a wide range of products are available. This includes digital ad trailers, digital mobile billboards, mobile billboards, static digital LED screens, bike boards, walking boards, relocatable billboards and static car park signage.
Building strong relationships with clients is key. Big Impact Media works as productively with large, high-profile national brands as it does smaller local brands, always providing sound and informed advice and creative ideas.
Big Impact Media believes mobile outdoor advertising has an unprecedented ability to connect with audiences on the ground, influencing behavior and driving brand awareness. Mobile billboards can reach audiences in locations with peak foot or vehicle traffic, where other media might not exist or be cost effective.
On Google, Frank Terani wrote, “Good rates and works.”
GoTransit
GoTransit was founded in late 2010 and remains Australia’s only supplier of metro, sub-metro and regional outdoor transit advertising company. With an in-house creative department, GoTransit delivers outstanding designs and eye-catching, high-impact campaigns. GoTransit has invested in state-of-the-art production facilities. It produces high-quality artwork, with shorter lead times. GoTransit is passionate about the environment. Its latest printing technology ensures extended product life, reduced waste and reduced greenhouse gas emissions.
If you’re looking for more information on signage and printing in Canberra, you might like our articles on the best signwriters, best printers and best offset printers Canberra has to offer.
Your experience with billboard and digital signage companies in Canberra
Thanks to our commenters who have provided insightful feedback on billboards and digital signage in Canberra. If you believe we have got it wrong, please let us know.
Have you had experience with any of the billboards or digital signage listed above? If so, share your feedback in the comments below
Frequently Asked Questions
How much does digital signage cost?
This depends on the type of campaign you want to execute. Many factors are involved. Factors include whether you need design and creative services, the type of platform you prefer, the length of your campaign and the location of your campaign. The best way to nut out costs is to talk to a range of billboard and digital sign providers and get them to quote.
What is the best type of big-impact campaign?
This all depends on what you’re trying to achieve with your campaign. It also depends on your target audience and timing. Sometimes, mobile signage works best, sometimes cinema screen advertising and sometimes outdoor transit advertising. A quality billboard and digital signage company will be honest in guiding you in the right direction. They can also help you with other decisions, like how long your campaign should be.
How do I know if my campaign has worked?
A quality billboard and signage company will report back on your campaign. You can ask them to report throughout your campaign too, in case you need to make adjustments.
What qualities should I look for in a billboard or digital sign provider?
You’ll want to work with a company with great communications skills, so you know where you stand and what you’re getting. Other qualities include creativity, technology, availability, cost and reporting.
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