Can you make a sustainable music career in Canberra?

Jayne Hoschke 30 November 2019 3
Sputnik Sweetheart

Sputnik Sweetheart at Transit Bar. Photos: Tim Floyd.

I started out writing this story thinking it was going to be somewhat simple. I would remain objective and produce a clear, conclusive argument. Wow, I was wrong.

Being a musician in Canberra, I realised there was no way this story was not going to be affected by my personal experiences. And after doing some research, I’m now more confused than ever.

Before this rabbit hole of self-reflection and self-pity, I could see the Canberra music scene was changing in three key ways. I still believe these changes are affecting how easy it is to make a living off music in Canberra, but there’s a lot more to it.

Big gigs, big crowds

Big Australian and international acts are marking Canberra on their touring map and, more importantly, are inviting local Canberra bands to feature on their lineups.

Next year, UC Refectory have Ball Park Music in-house, with local indie-punk-rockers Sputnik Sweetheart as supports. Teen Jesus and the Jean Teasers were one of about a dozen Canberra locals who opened Groovin the Moo this year, and the upcoming Spilt Milk festival is featuring our own dream popstars Neko Pink. This means Canberra musicians get to play on bigger stages to bigger crowds and make connections to the wider music industry. Maybe even get paid!

While these big gigs can be a great networking opportunity, and an effective way to spread your name beyond Canberra, maybe this wouldn’t be such a one-off chance if we did live in one of the big cities. Maybe it would be easier to make connections to people in Triple J, or Sony Records or run into Gotye and organise a jam. There isn’t much overarching structure here, so running into and meeting potential collaborators or ‘big names’ is somewhat unheard of.

Teen Jesus and the Jean Teasers

Teen Jesus and the Jean Teasers at The Polish Club.

But I don’t wanna learn how to make posters

In the past couple of years, new management agencies and record labels have popped up and taken on a variety of local bands. Turning Heads Agency started up this year. And then there’s 2410 Records and Black Mountain Records.

Oh wait, and Warm Water. Oh, and I think Lacklustre and Home Brewed are still going. Perhaps we’re moving towards building overarching structures in our music scene, like what Yours and Owls is to Wollongong.

If anything, this shows that Canberra is a place where, if you have an idea, you can actually make it happen.

These structures do help. Managers, bookers and promoters are there for the behind-the-scenes work, meaning artists don’t spend their time learning a billion new skills. It brings with it a network of people who are invested in you, while expanding your contacts in the industry.

But, what about this ‘sustainable music career’ idea? Having this team also comes with splitting the income. With small to zero money in all aspects of the music industry, this sometimes isn’t feasible for emerging artists.

Hands Like Houses at the Polish Club

Hands Like Houses at the Polish Club.

Where, oh where, have all the venues gone?

How do you even make money from music anymore? Gigs. And with larger cities come more venues, bigger venues, potentially bigger crowds and potentially bigger cash. In Canberra, once you get on the UC Refectory stage, there’s not much else a band can aim for. Unless you score a support slot at Canberra Theatre or play at Commonwealth Park’s one-of-three shows a year.

Canberra venues have been doing it tough. A lot of us are still feeling the hole The Phoenix left behind. Smaller towns have smaller, tighter communities. But this also means that, when you put yourself out there, your community gets behind you and, importantly, they pay money to see you play.

Amazingly, it’s not hard to find a gig to play in Canberra. What sideway has achieved in less than a year of existence is impressive. The new owners of The Front are booking shows again. Smith’s Alternative, The Polish Club, The Basement are all Canberran institutions hosting medium to large-scale shows weekly, if not daily.

What Do We Do?

It is hard to define a music career, let alone a sustainable one. There are many definitions of success and many different paths to take. But Canberra truly is a great place to be a musician. If what you want is to play a heap of shows, write music, record and release tunes, tour around the east coast of Australia, then here is the place to be. If you want something more, then maybe Canberra is not quite set up for you.

Regardless, making a living from this industry isn’t simple or clear.

CBR DIG dives deep into what makes the music industry work. CBR DIG investigates Canberra’s music community and answers the questions you’ve always wanted to ask about making music in the capital.

What's Your Opinion?

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3 Responses to Can you make a sustainable music career in Canberra?
Shannen Egan Shannen Egan 3:56 pm 01 Dec 19

Cool write up and thanks for paying attention to what is happening with the progression of the scene in Canberra.

I do wonder, what you mean by a "sustainable music career" and what that looks like to a majority of musicians in the ACT. Is this financial success? Sold out shows? Playing big festivals? Higher streaming numbers?

If the answer is national/international exportation of your live or recorded music then look at what is accessible in the ACT to help you with that. MusicACT has delivered a FREE professional development program over the past year and have brought national and international experts to the heart of the city. They've brought and continue to bring the likes of APRA AMCOS, Sounds Australia, Association of Artist Managers - AAM Australia, triple j Unearthed, FBi Radio and many many more.

When I began my music career I became very active and took my own course of professional development. I took advantage of what the rest of the country could offer and before I officially launched Turning Heads Agency, I spent 4 weeks on a friends couch in Melbourne during Melbourne Music Week and CHANGES to learn more about the national industry, pitch my artists and create networks and relationships. Whilst doing this I was still working very closely with the local scene (within the capacity I had) and tried to facilitate to it with the new cool networks I built and the things I learnt.

We have evidence that SAFIA, Hands Like Houses, Teen Jesus and the Jean Teasers, Young Monks and more, have led sustainable music careers from Canberra but what they all have in common is 1) They make incredible music 2) that they have skilled teams working with them or who are skilled members of the band.

I think that some expect success to fall into their lap. Yeah, it sucks that people aren't directly seeking out new live music in Canberra but Australia is so lucky to have such an intimate and accessible music industry. Believe it or not, everyone is just an email away! (Whether they reply or not is another question).

Also, Canberra doesn't have a strong community radio platform and that's not because it's anyone's fault but more because of a lack of funding to the ones that are still up and running. Bigger cities like Brisbane who have 4zzz, Melbourne with PBS, 3RRR and Syn and Sydney have fBi Radio!

I can also see that this piece aims more towards the "indie/alt" scene and there are so many more music communities in Canberra that also need to be accommodated which will then further and develop the music scene. You have a huge electronic and experimental scene sitting at your doorstep.

I think another thing that is important is to recognise the gaps within our music community and what you need to be doing to be filling them instead of layering the same projects on top of each other.

Some great examples of local projects/agencies/labels that have worked for scenes like Canberra's - LOVE AND RENT (Newcastle), No-Fi Collective (Newcastle), Yours & Owls (Wollongong), GRAIN. Again these are just a few examples that fit a certain demographic.

VENUES! This is a whole different conversation but I will just say a BIG hooray to sideway and Smith's Alternative who are able to program up to 5-7 days of live original music a week.

I think for any musician living anywhere in Australia you've got to really want it and work hard at it if you ever want it to be a sustainable career. Take advantage that you're on the east coast where the main touring circuit is! Artists in Perth, NT and parts of QLD don't get that luxury!

Anyway, I could write about this for hours but I should probably stop before I get ahead of myself (I definitely already have).

    Scott Walker Scott Walker 10:33 pm 02 Dec 19

    Shannen Egan Canberra music legend right here 🙌 thanks for your hard work here you've been a big part in making the Canberra music scene what it is now!

Ainslee Kells Ainslee Kells 9:32 pm 30 Nov 19

Grant Another reason the Berra is rad! 😜

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