30 November 2019

Can you make a sustainable music career in Canberra?

| Jayne Hoschke
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Sputnik Sweetheart

Sputnik Sweetheart at Transit Bar. Photos: Tim Floyd.

I started out writing this story thinking it was going to be somewhat simple. I would remain objective and produce a clear, conclusive argument. Wow, I was wrong.

Being a musician in Canberra, I realised there was no way this story was not going to be affected by my personal experiences. And after doing some research, I’m now more confused than ever.

Before this rabbit hole of self-reflection and self-pity, I could see the Canberra music scene was changing in three key ways. I still believe these changes are affecting how easy it is to make a living off music in Canberra, but there’s a lot more to it.

Big gigs, big crowds

Big Australian and international acts are marking Canberra on their touring map and, more importantly, are inviting local Canberra bands to feature on their lineups.

Next year, UC Refectory have Ball Park Music in-house, with local indie-punk-rockers Sputnik Sweetheart as supports. Teen Jesus and the Jean Teasers were one of about a dozen Canberra locals who opened Groovin the Moo this year, and the upcoming Spilt Milk festival is featuring our own dream popstars Neko Pink. This means Canberra musicians get to play on bigger stages to bigger crowds and make connections to the wider music industry. Maybe even get paid!

While these big gigs can be a great networking opportunity, and an effective way to spread your name beyond Canberra, maybe this wouldn’t be such a one-off chance if we did live in one of the big cities. Maybe it would be easier to make connections to people in Triple J, or Sony Records or run into Gotye and organise a jam. There isn’t much overarching structure here, so running into and meeting potential collaborators or ‘big names’ is somewhat unheard of.

Teen Jesus and the Jean Teasers

Teen Jesus and the Jean Teasers at The Polish Club.

But I don’t wanna learn how to make posters

In the past couple of years, new management agencies and record labels have popped up and taken on a variety of local bands. Turning Heads Agency started up this year. And then there’s 2410 Records and Black Mountain Records.

Oh wait, and Warm Water. Oh, and I think Lacklustre and Home Brewed are still going. Perhaps we’re moving towards building overarching structures in our music scene, like what Yours and Owls is to Wollongong.

If anything, this shows that Canberra is a place where, if you have an idea, you can actually make it happen.

These structures do help. Managers, bookers and promoters are there for the behind-the-scenes work, meaning artists don’t spend their time learning a billion new skills. It brings with it a network of people who are invested in you, while expanding your contacts in the industry.

But, what about this ‘sustainable music career’ idea? Having this team also comes with splitting the income. With small to zero money in all aspects of the music industry, this sometimes isn’t feasible for emerging artists.

Hands Like Houses at the Polish Club

Hands Like Houses at the Polish Club.

Where, oh where, have all the venues gone?

How do you even make money from music anymore? Gigs. And with larger cities come more venues, bigger venues, potentially bigger crowds and potentially bigger cash. In Canberra, once you get on the UC Refectory stage, there’s not much else a band can aim for. Unless you score a support slot at Canberra Theatre or play at Commonwealth Park’s one-of-three shows a year.

Canberra venues have been doing it tough. A lot of us are still feeling the hole The Phoenix left behind. Smaller towns have smaller, tighter communities. But this also means that, when you put yourself out there, your community gets behind you and, importantly, they pay money to see you play.

Amazingly, it’s not hard to find a gig to play in Canberra. What sideway has achieved in less than a year of existence is impressive. The new owners of The Front are booking shows again. Smith’s Alternative, The Polish Club, The Basement are all Canberran institutions hosting medium to large-scale shows weekly, if not daily.

What Do We Do?

It is hard to define a music career, let alone a sustainable one. There are many definitions of success and many different paths to take. But Canberra truly is a great place to be a musician. If what you want is to play a heap of shows, write music, record and release tunes, tour around the east coast of Australia, then here is the place to be. If you want something more, then maybe Canberra is not quite set up for you.

Regardless, making a living from this industry isn’t simple or clear.

CBR DIG dives deep into what makes the music industry work. CBR DIG investigates Canberra’s music community and answers the questions you’ve always wanted to ask about making music in the capital.

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