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Canberra Centre expansion opens; RA not attending

By Kerces - 1 November 2006 24

I hear the Section 84 expansion of the Canberra Centre, or at least parts of it, are due to open tomorrow.

In the interests of keeping you all informed, I contacted the nice marketing girl who gave me coffee vouchers when I photographed their fashion parade to see if I could get press access of the opening or a preview for RiotACT. This was on October 21.

Last Sunday, having neither heard anything back nor had the email bounce, I decided to try again, this time to the general marketing and centre management email addresses listed on their webstite. Still no response.

On Monday I rang the Canberra Centre and, having explained what I wanted, left my name and number to be passed on to the marketing people. No response.

Yesterday I again rang the shopping centre and this time asked to be put through to the marketing department. Finally having gotten someone on the phone, who turned out to be that nice marketing girl I’d initially emailed, I was told that yes they’d got my emails but I needed to get in touch with the PR firm they’d engaged to deal with media and no, they didn’t have a contact number for them but this was their name. A short google later I rang the PR company and my name and number was taken. Later that afternoon I received a call back from the person looking after the Canberra Centre account who again checked what it was I wanted and said she’d have to get in touch with the Canberra Centre (I did tell her they’d pointed me at her firm) and would get back to me. I haven’t heard anything back from either her or the Canberra Centre.

A flat out refusal of access would be fine, but what really gets me about all this is the waste of my time chasing people. What I’m offering them amounts to free publicity; I don’t mind if it doesn’t happen.

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24 Responses to
Canberra Centre expansion opens; RA not attending
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ali_m 8:49 pm 03 Nov 06

don’t you have anything better to do?
the canberra centre is the nicest shopping centre in canberra. i was stuck tonight trying to get out of the carpark, and there was a whole bunch of the management staff directing traffic to help get the cars out, because (as i was told by one of them) there had been an accident on the street outside. i don’t think you’d see any of those piped music westfields doing that to help their customers.

Pandy 6:09 pm 02 Nov 06

Al, Was she a looker? If so, all is forgiven.

Swaggie 2:29 pm 02 Nov 06

Too many big words like ‘communicate’ Al – you should have at least given her a dictionary while talking to her – what makes you think their PR / promotions girls are employed for their intelligence? Canberra Centre…all style no substance…..

Al 11:36 am 02 Nov 06

For a week now shops in the old food mall area that I walk through every day have been disappearing with just notes to say they’d reopen in the new mall 2/11. Yesterday I heard a person call from the fish and chippy to a construction worker “when is this place shutting down?” “Tommorrow” was the answer. So if the shop staff don’t know, what hope that customers would get told what was happening….?
Today the lifts were fenced off and there was a nice girl in a brand new “Information” booth. I got a floor plan and expressed my surprise that this was the first the centre had done to communicate what was going to happen – after it had already happened. She looked at me blankly like the proverbial “fish shop window” (you know: blank staring eyes). I went on to say there had only been that useless but very expensive glossy thing they’ve had for the l.ast year…more blank.
I said wouldn’t it have been a good idea to try to offset all the inconveniences of the construction by regularly promoting what was coming up and updating customers – building the anticipation and excitement so to speak…
The blank eyes amazingly managed to get even blanker, and no words at all came out of her.
Good to see they employed such PR experts for their high profile roles…

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