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Canberra Times circulation

b2 22 February 2006 29

Well it looks as if the Canberra Times is trying to raise its circulation figures again. Boy was I suprised to find a rolled copy on the nature strip this morning with a nice note inside, it read:

Dear Reader,
Welcome to your complimentary copy of The Canberra Times.
This delivery of Canberra’s own daily paper is to introduce you to some current additions while keeping you informed and up-to-date on daily events.

then it goes on to spruik the paper and details whats in it everyday of the week. At the end there is of course the subscription offer, ‘…call our friendly customer service staff or visit your local newsagency.’

Did everybody receive their complimentary copy of CT? or was it just some of us in Ainslie?

UPDATE: Areaman has kindly found a possible explanation in Crikey.

FURTHER UPDATE CityNews is running their usual gloat, complete with picture of CTs being given away in Garema Pl, over the latest circulation figures whilst kindly informing people they will be increasing their print run.

ANOTHER UPDATE: This in today’s Crikey:

Poor old Canberra, poor old Canberra Times. The ACT’s population is ageing. And as we reported yesterday, The Canberra Times circulation is dropping. The Canberra Times has said it fell victim to one-off hits the last circulation period, but an email that did the rounds of all the staff at the paper yesterday suggests that, like the Canberra community, the paper’s getting wobbly. It flogs a new feature in Start Living, a monthly section for seniors, profiling people over 50 – desperately asking staff if they “can think of anyone who has done anything mentionable, and would be happy to be interviewed”. – Christian Kerr

Another loss for The Canberra Times. The Age, suddenly short of staff after so many took the golden handshake, has started to fill the empty desks. Jumping out of the Canberra Times is Ben Doherty, their ACT political roundsman who is coming to Melbourne on “Special Projects” for The Age. Doherty is from a well-known Brisbane classical music family and plays six instruments. In an unusual combination of skills, the big Ainslie centre half forward was also listed with Melbourne and Essendon, but never played a senior game due to a string of injuries. – Stephen Mayne


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Deref 10:32 am 25 Jan 12

[quote comment="19055"]When I told the last CT telemarketer who called me that I wasn't interested because I thought the paper had turned into a tabloid rag since Rural Press took over, she didn't seem that surprised to hear it. I suspect I wasn't the first to make such an observation.[/quote]

That.

Sack your best journos, abandon any pretence at being a serious newspaper and circulation plummets. It doesn't take more than a few active brain cells to realise what the problem is and do something about it, but the fact that it's not happening should tell you all you need to know about Rural Press's management.

Devil_n_Disquiz 10:08 am 25 Jan 12

Sorry to dredge up an old thread. But as part of a Uni assignment I am researching the effects of technology (twitter, online editions) on the Canberra Times circulation numbers.

Is anyone able to point me in the right direction to find the circulation numbers from around 1997 till now ??

Cheers

bonfire 5:31 pm 22 Feb 06

ref terubos comment above, ive often wondered if the ct, win, abc local et al have surfed over seen something discussed here and then 'broke it' on their service.

johnboy - do web stats indicate any visitors from those places ?

andy 2:12 pm 22 Feb 06

AND! it pisses me off, that in a city that has MASSIVE amounts of government IT infrastructure, the "IT" or technology section of the paper extends to about 1 page, half of which is advertising.

areaman 2:04 pm 22 Feb 06

I think I dislike them both now. CityNews is junkier, but it least it doesn't think it isn't, the Times is slightly better but still thinks it's all that.

andy 2:02 pm 22 Feb 06

its because the canberra times is a filthy piece of shit.

Kerces 1:46 pm 22 Feb 06

Wow, ok I'll see what I can manage to swing as far as more reporting. Thanks for all your confidence.

You guys can of course help out too, by letting me know about sutff (or write it up yourselves). Email kerces@gmail.com.

I'm not sure, Mael, that I would have said waaayyy beneath my capabilities -- I generally try to be a little more diplomatic when talking about people I may want to employ me some time in the future.

And as for NowUC, it has been, as always, on hiatus over the uni summer break and since there will be a new bunch running it, it may be a little while yet before it starts up again. I'm expecting to have little involvement with it this year since I've had my go, but do still support it and hopefully it'll grow into something big.

T_Bone 12:58 pm 22 Feb 06

Kerces, sounds like a great idea.

terubo 12:57 pm 22 Feb 06

Go for it, Kerces, for various reasons:

1. More original content on RA can only be good;

2. Maybe get some of your journo student colleagues to come on board as well;

3. Surely your lecturers will see the value of it all (altho' I don't know how that relates to "NowUC"...is that still going?);

4. The more stories you break here the better it will be for your own 'portfolio';

5. And the more stories you break here the more the word will spread that RA is the best news organ in the ACT...and CT etc will have to acknowledge RA, rather than the other way round!

-If you can afford it, do it. Cheers.

areaman 12:55 pm 22 Feb 06

There was a woman in Garema today handing out free copies of the Canberra Times, and she quite literally couldn't give them away.

From my outsiders perpective the CT always thought of itself as a metro daily, but Rural Press seem to want to run it like a regional paper. That's fine but they've also got to expect the circulation of a regional paper.

Mr_Shab 11:59 am 22 Feb 06

BTW - Kerces, my earlier comment ("it can't be any worse...") wasn't supposed to sound like quite such a backhanded compliment. You're a substantially better writer than Shanahan. And probably most of the CT "journos", many of whom can't string together a coherent...um...now what was the word...

Sentence! Yeah, that's it...

Maelinar 11:49 am 22 Feb 06

Lol Mr Shab, I think around the countryside if you mentioned that you were writing for the ACT's 3rd best blog, they'd get it. RA has for a long time been superior to third place, and definetly is the place to get news and opinions across faster than any other canberra media source. (Although the '3rd best blog' title is surprisingly descriptive and emotive, and inspires recognition due to its obscurity).

I think last time I mentioned that Kerces did a better job at being a reporter than the CT reporters, she politely informed me that the CT was waaayyy underneath her capabilities - I think Sydney was mentioned...

(Speaking of the Vietnamese issue, there have some developments, try googling your RA name and check it out if you were involved - although since I still can't read Vietnamese I haven't been able to determine what the Viet community have been talking about)

Bottom line is that the CT needs to branch out and do some independent work, and to stop cutting and pasting everybody elses stuff.

And no, that doesn't mean more pictures of horses from Queanbeyan.

bonfire 11:33 am 22 Feb 06

i recall the excellent riotact interviews of a year or so back. we'd sub,it questions and then the subject du jour woul answer them.

we should start that up again.

i nominate: vicki dunne, kate lundy, mary porter, faye powell, terry snow, someone from the anti-gaol people in qbn, daniel mcfadden, anu singh etc etc.

plenty to choose from.

Mr_Shab 11:16 am 22 Feb 06

Well - I'd be interested in reading what you've got to write (it can't be any worse than Angela Shanahan).

If you want interviews with MLAs, just tell them you're writing for the ACT's 3rd best blog. How could they refuse?

Kerces 11:06 am 22 Feb 06

Mr Shab, being the journalism student I am, I thought if people are actually interested in reading more original stuff that might motivate me to go out and find some (especially given this'll be the last year I have the luxury).

The next question of course is will the name RiotACT hold as much sway in being able to get interviews with MLAs and the like as the CT or ABC? I can but hope...

johnboy 10:48 am 22 Feb 06

silly silly CT not valuing the content providers. Ben Doherty's a rare piece of local talent actually able to go out and find stories.

More Marcus Mannheim and Helen Musa then?

DT 10:41 am 22 Feb 06

CT's losing another somewhat experienced journalist, by the way. Ben Doherty's off to The Age. Sure to be replaced by another journalistic newcomer.

Mr_Shab 10:37 am 22 Feb 06

Kerces - more original journalism would be ace, but who's going to do it? That was an actual question by the way - not rhetorical. Get out and journalise you journalistic things!

Sorry - won't be me though. I just like to rant and slag other people's arguements ;)

Thumper 10:06 am 22 Feb 06

I only buy Sundays edition because its got the local cricket scores in it.

Apart from that its becoming increasingly irrelevant which is sad given that this city needs a newspaper to keep up with local issues. After all, there are 350K or so people in this fair city.

Could it be we are starting to see the predicted influence of the internet in that all paper material will one day disappear? I certainly hope not because the online version of the CT is frankly woeful.

My Chronicles must get stolen, given I live in Charnwood. *g*

Kerces 9:59 am 22 Feb 06

Ok, straw poll of those reading this thread:

Would you like to see more original journalism on RA, for example interviews on the topics of the day rather than rehashing of press releases?

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