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Canberra Times circulation

By b2 21 February 2006 29

Well it looks as if the Canberra Times is trying to raise its circulation figures again. Boy was I suprised to find a rolled copy on the nature strip this morning with a nice note inside, it read:

Dear Reader,
Welcome to your complimentary copy of The Canberra Times.
This delivery of Canberra’s own daily paper is to introduce you to some current additions while keeping you informed and up-to-date on daily events.

then it goes on to spruik the paper and details whats in it everyday of the week. At the end there is of course the subscription offer, ‘…call our friendly customer service staff or visit your local newsagency.’

Did everybody receive their complimentary copy of CT? or was it just some of us in Ainslie?

UPDATE: Areaman has kindly found a possible explanation in Crikey.

FURTHER UPDATE CityNews is running their usual gloat, complete with picture of CTs being given away in Garema Pl, over the latest circulation figures whilst kindly informing people they will be increasing their print run.

ANOTHER UPDATE: This in today’s Crikey:

Poor old Canberra, poor old Canberra Times. The ACT’s population is ageing. And as we reported yesterday, The Canberra Times circulation is dropping. The Canberra Times has said it fell victim to one-off hits the last circulation period, but an email that did the rounds of all the staff at the paper yesterday suggests that, like the Canberra community, the paper’s getting wobbly. It flogs a new feature in Start Living, a monthly section for seniors, profiling people over 50 – desperately asking staff if they “can think of anyone who has done anything mentionable, and would be happy to be interviewed”. – Christian Kerr

Another loss for The Canberra Times. The Age, suddenly short of staff after so many took the golden handshake, has started to fill the empty desks. Jumping out of the Canberra Times is Ben Doherty, their ACT political roundsman who is coming to Melbourne on “Special Projects” for The Age. Doherty is from a well-known Brisbane classical music family and plays six instruments. In an unusual combination of skills, the big Ainslie centre half forward was also listed with Melbourne and Essendon, but never played a senior game due to a string of injuries. – Stephen Mayne

What’s Your opinion?


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Canberra Times circulation
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Deref 10:32 am 25 Jan 12

Spectra said :

When I told the last CT telemarketer who called me that I wasn’t interested because I thought the paper had turned into a tabloid rag since Rural Press took over, she didn’t seem that surprised to hear it. I suspect I wasn’t the first to make such an observation.

That.

Sack your best journos, abandon any pretence at being a serious newspaper and circulation plummets. It doesn’t take more than a few active brain cells to realise what the problem is and do something about it, but the fact that it’s not happening should tell you all you need to know about Rural Press’s management.

Devil_n_Disquiz 10:08 am 25 Jan 12

Sorry to dredge up an old thread. But as part of a Uni assignment I am researching the effects of technology (twitter, online editions) on the Canberra Times circulation numbers.

Is anyone able to point me in the right direction to find the circulation numbers from around 1997 till now ??

Cheers

bonfire 5:31 pm 22 Feb 06

ref terubos comment above, ive often wondered if the ct, win, abc local et al have surfed over seen something discussed here and then ‘broke it’ on their service.

johnboy – do web stats indicate any visitors from those places ?

andy 2:12 pm 22 Feb 06

AND! it pisses me off, that in a city that has MASSIVE amounts of government IT infrastructure, the “IT” or technology section of the paper extends to about 1 page, half of which is advertising.

areaman 2:04 pm 22 Feb 06

I think I dislike them both now. CityNews is junkier, but it least it doesn’t think it isn’t, the Times is slightly better but still thinks it’s all that.

andy 2:02 pm 22 Feb 06

its because the canberra times is a filthy piece of shit.

Kerces 1:46 pm 22 Feb 06

Wow, ok I’ll see what I can manage to swing as far as more reporting. Thanks for all your confidence.

You guys can of course help out too, by letting me know about sutff (or write it up yourselves). Email kerces@gmail.com.

I’m not sure, Mael, that I would have said waaayyy beneath my capabilities — I generally try to be a little more diplomatic when talking about people I may want to employ me some time in the future.

And as for NowUC, it has been, as always, on hiatus over the uni summer break and since there will be a new bunch running it, it may be a little while yet before it starts up again. I’m expecting to have little involvement with it this year since I’ve had my go, but do still support it and hopefully it’ll grow into something big.

T_Bone 12:58 pm 22 Feb 06

Kerces, sounds like a great idea.

terubo 12:57 pm 22 Feb 06

Go for it, Kerces, for various reasons:
1. More original content on RA can only be good;
2. Maybe get some of your journo student colleagues to come on board as well;
3. Surely your lecturers will see the value of it all (altho’ I don’t know how that relates to “NowUC”…is that still going?);
4. The more stories you break here the better it will be for your own ‘portfolio’;
5. And the more stories you break here the more the word will spread that RA is the best news organ in the ACT…and CT etc will have to acknowledge RA, rather than the other way round!
-If you can afford it, do it. Cheers.

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