Well it looks as if the Canberra Times is trying to raise its circulation figures again. Boy was I suprised to find a rolled copy on the nature strip this morning with a nice note inside, it read:
Welcome to your complimentary copy of The Canberra Times.
This delivery of Canberra’s own daily paper is to introduce you to some current additions while keeping you informed and up-to-date on daily events.
then it goes on to spruik the paper and details whats in it everyday of the week. At the end there is of course the subscription offer, ‘…call our friendly customer service staff or visit your local newsagency.’
Did everybody receive their complimentary copy of CT? or was it just some of us in Ainslie?
UPDATE: Areaman has kindly found a possible explanation in Crikey.
FURTHER UPDATE CityNews is running their usual gloat, complete with picture of CTs being given away in Garema Pl, over the latest circulation figures whilst kindly informing people they will be increasing their print run.
ANOTHER UPDATE: This in today’s Crikey:
Poor old Canberra, poor old Canberra Times. The ACT’s population is ageing. And as we reported yesterday, The Canberra Times circulation is dropping. The Canberra Times has said it fell victim to one-off hits the last circulation period, but an email that did the rounds of all the staff at the paper yesterday suggests that, like the Canberra community, the paper’s getting wobbly. It flogs a new feature in Start Living, a monthly section for seniors, profiling people over 50 â€“ desperately asking staff if they â€œcan think of anyone who has done anything mentionable, and would be happy to be interviewed”. â€“ Christian Kerr
Another loss for The Canberra Times. The Age, suddenly short of staff after so many took the golden handshake, has started to fill the empty desks. Jumping out of the Canberra Times is Ben Doherty, their ACT political roundsman who is coming to Melbourne on â€œSpecial Projectsâ€ for The Age. Doherty is from a well-known Brisbane classical music family and plays six instruments. In an unusual combination of skills, the big Ainslie centre half forward was also listed with Melbourne and Essendon, but never played a senior game due to a string of injuries. â€“ Stephen Mayne