This morning, like many other Australians, I headed down to my local cafe for a coffee. So I ordered and waited patiently for my takeaway latte at this Manuka cafe, thinking about the day ahead. I was quickly snapped back to reality when I was told my lattee was going to cost me $4.20. Well, I nearly fell over. There were no signs, no warnings about coffee prices increasing. Nothing. So I questioned the rude Italian woman who runs this cafe and was told “coffee is going up, we need to pass on the extra costs to remain competitive.” I’m sorry. But $4.20 for a coffee? Forgive me if I’m wrong, but wouldn’t you want to absorb the costs in order to remain competitive – especially considering the huge profits cafes make on coffee? I know there’s a world shortage of coffee. There’s a world shortage of just about every soft commodity – grains, corn, rice, you name it. But this is getting ridiculous. Surely $4.20 is too much to pay for a coffee?
- Food & Wine